 | |
| Headquarters | , |
|---|---|
| Founder(s) | Thomas Peters |
| URL | rumbleup.com |
| Current status | Active |
RumbleUp is an American company that provides a peer-to-peer text messaging platform for non-profits, political organizations, and public safety announcements. The platform initiates personal conversation between the staff, supporters or designated representatives of organizations and their targeted supporters or clients. It was founded in December 2017 by Thomas Peters. [1]
RumbleUp assigns imported contacts to volunteers or authorized agents and composes message scripts. Agents deliver messages by repeatedly pressing "Send" from their personal phone, tablet or other device. This process differs from blast messaging, in that each message is initiated by a human being, and recipients can respond to volunteers or agents and enter a unique back-and-forth conversation. RumbleUp’s platform is not an auto dialer using a random number generator, and therefore avoids violating SMS regulations in the Telephone Consumer Protection Act. [2] When a text message is received, it has been sent from a local area code or Toll-Free number.
RumbleUp’s usage by conservative campaigns in the 2018 midterms marked the first time a P2P service had been available to campaigns on the center-right since Hustle’s 2017 decision to only work for liberal campaigns.
During the 2018 midterm election season RumbleUp sent tens of millions of texts for over 100 clients, including governors, senators and members of Congress. [3] 2018 adoption include Heritage Action, FreedomWorks, Greg Abbott’s successful bid for Governor of Texas and Florida Representative Brian Mast’s successful 2018 primary bid. [4] [5] Efforts to connect Florida voters displaced by Hurricane Michael to their new voting locations coincided with a voter turnout increase of 10% in the area and GOP victories in elections decided by recounts. [3] RumbleUp was used for Jeff Johnson's 2018 Minnesota gubernatorial run and Mike Dunleavy's successful 2018 Alaska gubernatorial campaign. [1]
In October of 2018 it was used by the Florida GOP in Hurricane Michael relief efforts. Over 70,000 numbers were texted and the organization was able to share FEMA hotlines and shelter directories with displaced citizens and connect them with other local, state and federal resources as well as help them fill out absentee ballots and locate their voting locations.
An overload of P2P volume in the days leading up to the 2018 midterm elections caused Twilio to crash, restricting those P2P providers to limited SMS capabilities. RumbleUp’s provider-agnostic system was the only P2P provider to remain fully operational in the days leading up to election day. [6]
In April 2019 RumbleUp won two Gold Pollies, the American Association of Political Consultants’ highest honor - one for Best Use of Phones for the use of the platform in the aftermath of Hurricane Michael, and another for Best Use of New Technology for their MMS capabilities. They also won the AAPC’s People’s Choice Award in the Phones division. [7]
RumbleUp was used by over 300 campaigns up and down the ballot in 2019, including Daniel Cameron's successful campaign for Attorney General of Kentucky, Mike Testa’s successful campaign for New Jersey State Senate and Roxy Ndebumadu’s successful campaign for Bowie, MD city council. [8]
In October 2019 RumbleUp announced the launch of RumbleUp Pro, a system redesign that includes a new user interface, a desktop application, a CRM system and many other features. [9] In 2020 RumbleUp’s growth was spurred by the coronavirus pandemic as traditional in-person campaigning became impossible and digital tactics such as P2P texting rose to the front of the campaign scene. At the beginning of the outbreak in March, Peters reported that sign-ups increased by around 200% over just four days. [3] [10] During the year RumbleUp began partnerships with the NRSC and NRCC, operating under the whitelabels Majority Messenger and GOP Envoy, respectively. [10] [11]
RumbleUp was added to the FirstNet Catalog, a public safety communications network partnership between the federal government and AT&T, in 2020. The service is being offered to public safety agencies and first responders across the country on a nonpolitical basis. FirstNet experts suggest that “many public safety agencies and their communities can derive significant benefits” from using the platform for coronavirus updates and tracing, school communications, roadway closure announcements, and emergency alerts. [12]
An anonymous P2P communication system is a peer-to-peer distributed application in which the nodes, which are used to share resources, or participants are anonymous or pseudonymous. Anonymity of participants is usually achieved by special routing overlay networks that hide the physical location of each node from other participants.
Peer-to-peer lending, also abbreviated as P2P lending, is the practice of lending money to individuals or businesses through online services that match lenders with borrowers. Peer-to-peer lending companies often offer their services online, and attempt to operate with lower overhead and provide their services more cheaply than traditional financial institutions. As a result, lenders can earn higher returns compared to savings and investment products offered by banks, while borrowers can borrow money at lower interest rates, even after the P2P lending company has taken a fee for providing the match-making platform and credit checking the borrower. There is the risk of the borrower defaulting on the loans taken out from peer-lending websites.
Lucas R. Baiano is an Emmy Award Judging, Cannes Lions featured, American political and commercial filmmaker, referenced as “one of the most impressive millennial-generation ad-makers”. Baiano has directed for Hillary Clinton, John McCain, The Republican Governors Association Tim Pawlenty, Rick Perry, Chris Christie Mitch McConnell. Commercially including Google and BMW. Baiano has been featured in Time (magazine), Forbes, GQ, The Wall Street Journal, The New York Times, Vanity Fair (magazine) and cited in First Cameraman: Documenting the Obama Presidency in Real Time, written by Arun Chaudhary, Barack Obama's White House Cameraman and Collision 2012: Obama vs. Romney and the Future of Elections in America written by bestselling author Dan Balz.
Jeff Roe is an American political consultant and strategist for the Republican Party. He is the founder and principal of Axiom Strategies, a political consulting firm based in Kansas City, Missouri, with twelve offices in eight states. He formerly served as a chief of staff, campaign manager, and longtime aide for United States Representative Sam Graves.
Distracted driving is the act of driving while engaging in other activities which distract the driver's attention away from the road. Distractions are shown to compromise the safety of the driver, passengers, pedestrians, and people in other vehicles.
NGP VAN, Inc. is an American privately owned voter database and web hosting service provider used by the Democratic Party, Democratic campaigns, and other non-profit organizations authorized by the Democratic Party. The platform or service is used by political and social campaigns for fundraising, campaign finance compliance, field organizing, and digital organizing. NGP VAN, Inc. was formerly known as Voter Activation Network, Inc. and changed its name to NGP VAN, Inc. in January 2011. The company was founded in 2001 and is based in Washington, D.C., with an additional location in Somerville, Massachusetts.
Neil Newhouse is a co-founder of Public Opinion Strategies, a political survey and polling firm, and was the lead pollster for the unsuccessful presidential campaigns of both John McCain and Mitt Romney against Barack Obama.
Twister is a decentralized, experimental peer-to-peer microblogging program which uses end-to-end encryption to safeguard communications. Based on BitTorrent- and Bitcoin-like protocols, it has been likened to a distributed version of Twitter.
Hike Messenger, also known as Hike Sticker Chat, was a multifunctional Indian adware application offering cross-platform instant messaging (IM) and Voice over IP (VoIP) services that was launched on December 11, 2012, by Kavin Bharti Mittal and is now owned by Hike Private Limited. Hike functioned offline through SMS. The app registration used a standard one-time password (OTP) based authentication process. Hike was estimated to be worth $1.4 billion and had more than 100 million registered users.
Ronna Romney McDaniel is an American political strategist who served as chair of the Republican National Committee (RNC) from 2017 until her resignation in 2024. A member of the Republican Party and the Romney family, McDaniel was chair of the Michigan Republican Party from 2015 to 2017.
The United States Intelligence Community concluded in early 2018 that the Russian government was continuing the interference it started during the 2016 elections and was attempting to influence the 2018 United States mid-term elections by generating discord through social media. Primaries for candidates of parties began in some states in March and would continue through September. The leaders of intelligence agencies have noted that Russia is spreading disinformation through fake social media accounts in order to divide American society and foster anti-Americanism.
Hustle is an American company that provides a peer-to-peer text messaging platform for areas such as politics, higher education, and non-profits. The platform initiates personal conversation between organizations and their targeted supporters or clients. Hustle was founded in December 2014, by Perry Rosenstein, Roddy Lindsay, and Tyler Brock.
Resistbot is a service that people in the United States can use to compose and send letters to elected officials from the messaging apps on their mobile phones, with the goal being that the task can be completed in "under two minutes". It identifies a user's federal, state, and city elected officials, then provides an electronic service to deliver to those officials, as well as to local newspapers, and to publish online. As the platform has developed, Resistbot has added functionality such as confirming voter registrations, locating town halls, finding volunteer opportunities, and locating polling places. Resistbot has been funded by over 24,000 small-dollar donations as of September 12, 2017, and is built and maintained by volunteers.
James Nicholas Bethell, 5th Baron Bethell is a British hereditary peer and Conservative politician in the House of Lords. During the COVID-19 pandemic, he was Parliamentary Under-Secretary of State for Innovation at the Department of Health and Social Care and was involved in negotiating various controversial contracts.
Torren C. Ecker is a Pennsylvania politician and the Representative for the 193rd District in the Pennsylvania House of Representatives.
GetThru, formerly Relay, is an American company that provides a peer-to-peer political text messaging platform.
Opn Sesame is an American company that provides peer-to-peer political text messaging to conservative platforms.
Ben Nuckels is an American political strategist and former campaign manager. Nuckels is a founding partner of the Washington D.C.-based Democratic media consulting business, Strother Nuckels Strategies.
WinRed is an American Republican Party (GOP) fundraising platform endorsed by the Republican National Committee. It was launched to compete with the Democratic Party's success in online grassroots fundraising with their platform ActBlue.
The 2022 Michigan Attorney General election was held on November 8, 2022, to elect the Attorney General of the state of Michigan. Incumbent Democratic Attorney General Dana Nessel ran for re-election to a second term. She was first elected in 2018 with 49.0% of the vote.
RumbleUp is new to the game, but their founders are not. RumbleUp was founded by uCampaign, the same company that built the Cruz and Trump for President apps.
{{cite web}}: CS1 maint: multiple names: authors list (link)