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Spamming is the use of messaging systems to send multiple unsolicited messages (spam) to large numbers of recipients for the purpose of commercial advertising, for the purpose of non-commercial proselytizing, for any prohibited purpose, or simply sending the same message over and over to the same user. While the most widely recognized form of spam is email spam, the term is applied to similar abuses in other media: instant messaging spam, Usenet newsgroup spam, Web search engine spam, spam in blogs, wiki spam, online classified ads spam, mobile phone messaging spam, Internet forum spam, junk fax transmissions, social spam, spam mobile apps, television advertising and file sharing spam. It is named after Spam, a luncheon meat, by way of a Monty Python sketch about a restaurant that has Spam in almost every dish in which vikings annoyingly sing "Spam" repeatedly.
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature.
LinkedIn is an American business and employment-oriented online service that operates via websites and mobile apps. Launched on May 5, 2003, the platform is primarily used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs. As of 2015, most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. Since December 2016, it has been a wholly owned subsidiary of Microsoft. As of September 2021, LinkedIn has 774+ million registered members from over 200 countries and territories.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Many consumers find online advertising disruptive and have increasingly turned to ad blocking for a variety of reasons.
Scott Richter is the CEO of Media Breakaway, formerly known as OptInRealBig.com LLC. Other related companies are Dynamic Dolphin and affiliate.com. His companies were major senders of Email spam and he was at one time referred to as the 'Spam King', as at one point his company was sending some 100 million emails a day. He and his companies have been sued several times for mass sending unsolicited advertisements.
Pitney Bowes Inc. is an American technology company most known for its postage meters and other mailing equipment and services, and with expansions into e-commerce, software, and other technologies. The company was founded by Arthur Pitney, who invented the first commercially available postage meter, and Walter Bowes as the Pitney Bowes Postage Meter Company on April 23, 1920.
Laura Betterly, also known as Laura Betterly-Blom as the head of Data Resource Consulting, became notorious for sending large quantities of commercial e-mail in the early 21st century when she cracked as a joke, "call me the Spam Queen" to a Wall Street Journal reporter.
Ray Everett, formerly known as Ray Everett-Church, is an American attorney, entrepreneur and author. He was dubbed "the dean of corporate Chief Privacy Officers" by Interactive Week Magazine, first creating that title and position in 1999 at Internet advertising company AllAdvantage. In 1997, he was profiled by The New York Times as an influential advocate of responsible online advertising. In 2013 and 2014 Business Insider designated him among the “Most Important LGBT People in Tech.”
Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Tagged is a social discovery website based in San Francisco, California, founded in 2004. It allows members to browse the profiles of any other members, and share tags and virtual gifts. Tagged claims it has 300 million members as of 2014. As of September 2011, Quantcast estimates Tagged monthly unique users at 5.9 million in the United States, and 18.6 million globally. Michael Arrington wrote in April 2011 that Tagged is most notable for the ability to grow profitably during the era of Facebook.
Proofpoint, Inc. is an American enterprise security company based in Sunnyvale, California that provides software as a service and products for inbound email security, outbound data loss prevention, social media, mobile devices, digital risk, email encryption, electronic discovery ("eDiscovery"), and email archiving.
Yesmail Interactive, is now known as Data Axle. The email marketing provider was previously headquartered in Portland, Oregon. Data Axle is headquartered in Dallas, Texas and has offices in San Francisco, Los Angeles, New York, Chicago, Boston, Atlanta, Omaha, Toronto, London and Singapore.
An Internet celebrity is a celebrity who has acquired or developed their fame and notability through the Internet. The rise of social media has helped people increase their outreach to a global audience. Today, popular influencers are found on popular online platforms such as Twitch, Instagram, YouTube, Snapchat, Twitter, Facebook, VSCO, Reddit, WeChat, QQ, and TikTok.
Sendio is a Newport Beach, California-based e-mail security company. The privately held company was founded in 2004 by Tal Golan, who currently serves as the company's president and CTO. By using Sender Address Verification technology, Sendio provides an e-mail security solution which stops spam, viruses, malware, phishing attacks and unsolicited e-mail from reaching the e-mail inbox. In February 2007, Sendio received $4 million in venture capital funding from Vicente Capital, Shepherd Ventures and Athenian Venture Partners. Former Microsoft CIO Rick Devenuti was appointed to the Board of Directors at Sendio in 2007.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."
HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service. Hubspot was founded by Brian Halligan and Dharmesh Shah in 2006.
Perficient, Inc. is a global digital consultancy. The company's efforts include enterprise mobile applications, creative services, marketing, digital strategy Internet of Things, information technology, management consulting, custom development, and platform implementations.
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013. ExactTarget was renamed to Salesforce Marketing Cloud in 2014 after the acquisition by Salesforce.
Khoros, formerly Spredfast + Lithium, is a global customer engagement software company that provides online community management, social media marketing, social media analytics, digital care, and content management software and services to enterprise brands and agencies. Khoros owns over a dozen patents for social media marketing, online community, and care technologies.
References
- ↑ Ismail, Kaya (August 7, 2020). "5 Things to Look for in a Social Media Manager". CMS.
- ↑ "Spam king settles with Texas, Microsoft". NBC News. June 4, 2006. Retrieved June 4, 2006.
- ↑ "Million-dollar penalty reforms spammer: Now ready to sell his anti-spam expertise". Chicago Tribune. Edmonton Journal. 4 June 2006.
- ↑ Gantert, Tom (12 July 2006). "I was a teenage spammer; Before even leaving high school, Ryan Pitylak was sending out millions of spam e-mails -- and making big bucks". Times-Picayune.
- ↑ Garza, Vicky. "Texas Venture Labs set to help 12 startups this school year". Austin Business Journal. Retrieved 8 April 2014.
- ↑ Barr, Greg. "What's better for an entrepreneur: Gut instinct or experience? ABJ experts react". Austin Business Journal. Retrieved 8 April 2014.
- ↑ Jennifer O'Reilly. "Listen Up Old School Advertisers: Social Media and Digital Advertising Are Here To Stay". Social Media Today. Retrieved 8 April 2014.
- ↑ Alexandra Bruell (11 December 2015). "MDC MEDIA AGENCY NETWORK ACQUIRES DIGITAL SHOP UNIQUE INFLUENCE". AdAge.
- ↑ "TRUiC Discusses The Biggest LLC Formation Services In The US". 28 July 2020.
- ↑ Danny Crichton (19 November 2020). "ZenBusiness snags $55M Series B for its incorporation and growth platform for micro businesses". TechCrunch.