SAP CRM

Last updated

SAP CRM
Developer(s) SAP SE
Initial release1992;32 years ago (1992)
Stable release
EHP 4 (v7.0) [1] / 2009;15 years ago (2009)
Operating system Windows, macOS, Linux, Unix
Platform Cross-platform software (SAP C/4HANA Cloud-based)
Available in Multilingual
Type Customer relationship management
License Commercial, Proprietary
Website SAP CRM

The SAP CRM applications were initially integrated on-premises customer relationship management (CRM) software manufactured by SAP SE which targeted business software requirements for marketing, sales and service for midsize and large organizations in all industries and sectors. The first SAP CRM release 2.0 has been made generally available in November 2000. The current release 7.0 has been updated with quarterly enhancement packs (EHPs) since 2009. [1]

Contents

In 2007 SAP started to develop a cloud based CRM which has been renamed from SAP Business ByDesign CRM to Sales on Demand to SAP Cloud for Customer [2] and finally to SAP Cloud for Sales. Since 2018 SAP has consolidated all of its cloud based marketing, sales, service and commerce applications as SAP C/4HANA suite. [1]

Overview

After the acquisition of Hybris [3] in 2013, SAP has gradually realigned their CRM strategy mainly to take on the market leader Salesforce.com which is a cloud-based software. In a bid to be more competitive and future focused, SAP has been shifting towards cloud based CRM applications since 2011 rather than traditional on-premises software. [4] Still SAP CRM is being used by thousands of companies and there are according to SAP no plans to sunset the product. [5]

SAP has consolidated its CRM applications under the terms "Customer Engagement and Commerce" (CEC) [6] and since 2018 under "Customer Experience" (CX). SAP offers a variety of (partially acquired) applications:

  1. Customer Profile Management
    • SAP Customer Data Cloud (acquired and formerly known as Gigya)
    • SAP Customer Data Platform
  2. Marketing
    • SAP Marketing Cloud (formerly known as SAP Hybris Marketing)
    • SAP CRM Marketing (On Premises)
  3. Commerce
    • SAP Commerce Cloud (acquired and formerly known as Hybris Commerce)
  4. Sales
    • SAP Sales Cloud (formerly known as Cloud for Sales or C4C)
    • Callidus Cloud CPQ (acquired)
    • SAP CRM Sales (On Premises)
  5. Service
    • SAP Service Cloud (formerly known as Cloud for Service or C4S)
    • SAP Customer Engagement Center (formerly known as Hybris Service Engagement Center)
    • Core Systems (acquired)
    • SAP CRM Service (On Premises)
    • SAP CRM Interaction Center (On Premises)
  6. Billing
    • SAP Subscription Billing (formerly known as Hybris Revenue Cloud)
    • SAP Billing and Revenue Management (On Premises and formerly known as SAP BRIM or Hybris Billing)

History

SAP started working on CRM related capabilities in the early 1990s as embedded CRM modules of the SAP R/3 ERP. The "Sales and Distribution" (SD) module of SAP R/3 ERP covered functionalities for:

SAP offered its first stand-alone CRM software in 2000. The initial release of "SAP CRM" 2.0 had been pushed by the acquisition of the German salesforce automation specialist Kiefer & Veittinger with its "Mobile Sales" application. [7]

In parallel to the new focus for stand-alone SAP CRM, SAP continued to invest in the embedded CRM scenarios as part of its ERP software in 2005. This allowed SAP in 2007 to copy the CRM codeline from the newly developed cloud ERP SAP Business ByDesign and to create the independent "Cloud for Sales" and "Cloud for Service" applications (also known as "Cloud for Customer"). Another example for this copy and paste approach was the decision to move the SAP CRM codelines for service and sales into the S/4HANA ERP which allowed SAP to offer the new "S/4HANA for Customer Management" option.

Major milestones of the SAP CRM development:

See also

Related Research Articles

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<span class="mw-page-title-main">SAP HANA</span> Database management system by SAP

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<span class="mw-page-title-main">Microsoft Dynamics 365</span> Microsoft software

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References

  1. 1 2 3 "What is SAP CRM? (Customer Relationship Management)". letschatsap.com. 22 August 2013. Retrieved 18 April 2019.
  2. ↑ "Technical comparison between S4CRM and C4C". SAP Community. 30 March 2018.
  3. ↑ "SAP Hybris". www.hybris.com. Archived from the original on 3 August 2016. Retrieved 31 July 2016.
  4. ↑ "SAP gives CRM another shot with new cloud-based suite". 22 April 2018. Retrieved 4 January 2019.
  5. ↑ "What's New in SAP CRM 7.0 for 2018". 22 September 2014. Retrieved 31 July 2016.
  6. ↑ "SAP Moves Beyond CRM With Customer Engagement and Commerce". 22 September 2014. Retrieved 31 July 2016.
  7. ↑ Neumann, Clas; Srinivasan, Jayaram (22 September 2014). "Mergers and Acquisitions". Managing Innovation from the Land of Ideas and Talent. pp. 225–234. CiteSeerX   10.1.1.456.4494 . doi:10.1007/978-3-540-89283-0_8. ISBN   978-3-540-89282-3.

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