This article contains promotional content .(August 2021) |
Industry | Mobile software |
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Founded | 2000 |
Headquarters | Marshall, Texas |
Products | List
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SEVEN Networks, Inc. is a privately funded American corporation founded in 2000. It had about 265 employees in 2010. [1] As of 2017, the company has research and development centers in Texas and Finland.
SEVEN mobile messaging products are turnkey multi-device, multi-service computer software for operators and device manufacturers. The company claims its products have a desktop-like experience for core messaging applications like email, instant messaging and social networking.
The company was formerly known as Leap Corporation and changed its name to SEVEN Networks, Inc. in December 2000. [2] In 2004, the company was selected for FierceWireless' list of 15 promising and innovative wireless startups of the year. [3] By 2005, CEO Bill Nguyen had left to start another company. [4] In 2006, the company announced Sprint as a customer. [5]
Since then, the company expanded its products to support email services, added mobile instant messaging applications, analytics and social networking. In 2010, the company announced it was selected by Samsung Electronics to provide push technology for Samsung Social Hub, a social networking and integrated messaging service available on several of the company’s handsets. [6] In January 2010, the company claimed in a press release to have over eight million accounts actively synchronized on mobile devices using its software. [1] [7] In early 2011, the company announced Verizon Wireless as a customer [8] and also announced Open Channel. [9]
In 2012, the company announced a combined email, instant messaging and social media product, Ping. [10]
The Open Channel software product line focuses on mobile traffic management and optimization. There are Open Channel products for wireless signaling optimization, carrier network policy enforcement, and mobile data offloading. [11] Open Channel was launched in February 2011, as a service for carriers to manage the impact of push technology for message notifications on their networks. It works by monitoring requests for data from smartphone applications, such as Facebook, email and Twitter, which make up approximately two hundred of requests per hour, with only a small fraction of them actually returning data. [12]
The platform acts as a buffer in the network, determining when content for a particular app is available and then allowing the phone access to that content. [13] Early tests estimated mobile devices might reduce their time on a network by up to 40 percent and mobile traffic by up to 70 percent while boosting battery life by up to 25 percent. These numbers have not been updated since. [14]
Open Channel is transparent to connected applications and requires no changes or special integration by mobile developers. It does not require changes to the network and can work with new standards for fast network dormancy, smart signaling and other network optimizations. [15] In February 2011, Open Channel received the GSMA Global Mobile Award for Best Mobile Technology Breakthrough in 2011. [16]
In February 2013, Open Channel added offerings for policy enforcement and offloading. [17] Also in early 2013, Toronto-based wireless operator, Public Mobile, selected Open Channel to manage network signaling and reduce service costs stemming from non-optimized mobile applications and unnecessary data traffic, creating excess network congestion. [11]
In September 2015, Open Channel was made available for individual customers. [18]
SEVEN's push notification platform, System SEVEN, is deployed as a SaaS (software-as-a-service) solution.[ buzzword ] SEVEN Mobile Email [19] and SEVEN Mobile IM [20] are SEVEN's applications built on top of its push platform and its Ping Services [21] allow operators and device manufacturers to use the SEVEN push notification technology for messaging services and mobile applications. They provide mobile operators and device manufacturers with a service for integrated messaging services.
System SEVEN mobile email is a server-assisted service, where access to a user's email account appears to originate from IP addresses hosted by SEVEN (208.87.200.0 - 208.87.207.255) [22] or its customers. Although done with the user's permission, email service providers may flag these as potential hacking attempts and have raised security concerns, [23] most recently with Microsoft Outlook for Android and iOS. [24]
The firm works with mobile platform providers, device manufacturers, email messaging services, providers of services in the cloud, and infrastructure partners, to sell mobile messaging services.
Its systems use commonly deployed mobile platforms including Android, [25] Bada, BREW, [26] J2ME, [27] Symbian and Windows Mobile. [28] They work on products from device manufacturers, including HTC, INQ, LG, Motorola, Nokia, Sanyo, Samsung, and Sony Ericsson; and are embedded in over 550 device types. [29] The firm has partnered with many of the top Internet service providers including Google, Microsoft (Exchange and Windows Live) and Yahoo!, [30] and infrastructure providers such as Equinix, [31] Savvis and Oracle.
Short Message Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile phones exchange short text messages, typically transmitted over cellular networks.
BlackBerry was a maker of smartphones and other related mobile services and devices. The line was originally developed and maintained by the Canadian company BlackBerry Limited from 1999 to 2016, after which it was licensed to various companies.
Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from a mobile phone over a cellular network. Users and providers may refer to such a message as a PXT, a picture message, or a multimedia message. The MMS standard extends the core SMS capability, allowing the exchange of text messages greater than 160 characters in length. Unlike text-only SMS, MMS can deliver a variety of media, including up to forty seconds of video, one image, a slideshow of multiple images, or audio.
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature.
Push technology, also known as server Push, refers to a communication method, where the communication is initiated by a server rather than a client. This approach is different from the "pull" method where the communication is initiated by a client.
A mobile phone feature is a capability, service, or application that a mobile phone offers to its users. Mobile phones are often referred to as feature phones, and offer basic telephony. Handsets with more advanced computing ability through the use of native code try to differentiate their own products by implementing additional functions to make them more attractive to consumers. This has led to great innovation in mobile phone development over the past 20 years.
Intellisync Corporation was a provider of data synchronization software for mobile devices, such as mobile phones and personal digital assistants (PDAs). The company was acquired in 2006 by Nokia.
Openwave Systems Inc. is a division of Enea. It provides video traffic management and 5G mobile products.
Push email is an email system that provides an always-on capability, in which when new email arrives at the mail delivery agent (MDA), it is immediately, actively transferred (pushed) by the MDA to the mail user agent (MUA), also called the email client, so that the end-user can see incoming email immediately. This is in contrast with systems that check for new incoming mail every so often, on a schedule. Email clients include smartphones and, less strictly, IMAP personal computer mail applications.
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
The mobile web comprises mobile browser-based World Wide Web services accessed from handheld mobile devices, such as smartphones or feature phones, through a mobile or other wireless network.
An SMS gateway or MMS gateway allows a computer to send or receive text messages in the form of Short Message Service (SMS) or Multimedia Messaging Service (MMS) transmissions between local and/or international telecommunications networks. In most cases, SMS and MMS are eventually routed to a mobile phone through a wireless carrier. SMS gateways are commonly used as a method for person-to-person to device-to-person communications. Many SMS gateways support content and media conversions from email, push, voice, and other formats.
Wireless Application Protocol (WAP) is an obsolete technical standard for accessing information over a mobile cellular network. Introduced in 1999, WAP allowed users with compatible mobile devices to browse content such as news, weather and sports scores provided by mobile network operators, specially designed for the limited capabilities of a mobile device. The Japanese i-mode system offered a competing wireless data standard.
Mobile device management (MDM) is the administration of mobile devices, such as smartphones, tablet computers, and laptops. MDM is usually implemented with the use of a third-party product that has management features for particular vendors of mobile devices. Though closely related to Enterprise Mobility Management and Unified Endpoint Management, MDM differs slightly from both: unlike MDM, EMM includes mobile information management, BYOD, mobile application management and mobile content management, whereas UEM provides device management for endpoints like desktops, printers, IoT devices, and wearables.
Novarra was a mobile internet software company founded in 2000 and based in Itasca, Illinois, United States. It created web-based services such as web internet access, portals, videos, widgets and advertising for mobile devices. Novarra provided access to the internet and other services through wireless handsets, PDAs and laptops and sold directly to operators, mobile handset manufacturers and internet brand companies. In 2010, Nokia acquired 100% of Novarra's shares.
Exchange ActiveSync is a proprietary protocol by Microsoft, designed for the synchronization of email, contacts, calendar, tasks, and notes from a messaging server to a smartphone or other mobile devices. The protocol also provides mobile device management and policy controls. The protocol is based on XML. The mobile device communicates over HTTP or HTTPS.
Hewlett Packard Enterprise Networking is the Networking Products division of Hewlett Packard Enterprise ("HP"). HPE Networking and its predecessor entities have developed and sold networking products since 1979. Currently, it offers networking and switching products for small and medium sized businesses through its wholly owned subsidiary Aruba Networks. Prior to 2015, the entity within HP which offered networking products was called HP Networking.
PubNub is a real-time communication platform and infrastructure-as-a-service company based in San Francisco, California. The company makes products for software and hardware developers to build real-time web, mobile, and Internet of Things (IoT) applications.
Microsoft Push Notification Service is a mobile service developed by Microsoft. It allows for developers to send push data from servers to Windows Phone applications. The MPNS is natively supported on applications that target the Windows Phone 8 Operating System. Microsoft announced the Windows Notification Service for Windows 8 and Windows Phone 8.1 in 2011, effectively replacing the MPNS with this service. The MPNS can be used on applications that are installed on Windows Phone 8.1 if the source code is migrated to a Microsoft Silverlight application, modified to target Windows Phone 8.1, and was already registered to use the MPNS before the upgrade.