Saga 105.7 FM

Last updated

SAGA 105.7fm (defunct)
SAGA 105.7fm.gif
Broadcast area West Midlands
Frequency 105.7 MHz
Programming
Format Oldies
Ownership
OwnerGMG Radio
History
First air date
16 October 2001
Last air date
23 March 2007

Saga 105.7fm was an Independent Local Radio station broadcasting to the West Midlands of the United Kingdom. As well as the West Midlands County, it also served surrounding areas such as Worcestershire, Staffordshire, and Warwickshire.

Contents

Part of the Saga Radio Group, the station broadcast its programmes from its studios on the Hagley Road in Birmingham. Saga 105.7 FM was available locally on the FM frequency, as well as through DAB digital radio and online via a streaming service.

Programming

Programming was a quality service aimed at an audience over the age of 50, with familiar, melodic music covering most genres from the 1940s up to the present day. There were also special interest shows on genres such as Country and Western, Jazz, Big Band music and Rock and Roll. These included:

Notable presenters and personnel

Notable presenters who hosted shows for the station included Les Ross (who made his name locally with a long running breakfast show on BRMB), David Hamilton, [1] Tony Brandon, Roger Day, Bev Bevan, and Sheila Tracy. Also (Jeff Harris), (John McKenzie), (Mike Baker), (Mike Hollis), (Mick Wright) and (Mike Wyer) who presented the first breakfast show on the re branded Smooth on 26 March 2007)

Rebranding

Following GMG Radio's purchase of the Saga Radio Group in December 2006, [2] it was announced that from March 2007, all Saga stations were to be rebranded as Smooth Radio. [3] Saga 105.7 FM closed shortly after 6pm on Friday 23 March 2007 and was followed by a preview weekend for its replacement. 105.7 Smooth Radio was launched at 6am on Monday 26 March 2007.

See also

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References

  1. Mahoney, Elisabeth. "Radio Review - A bit fifty-fifty". Guardian.
  2. "Guardian Media Group acquires Saga Radio". The Guardian. 18 December 2006. ISSN   0261-3077 . Retrieved 22 April 2024.
  3. "SAGA 106.6fm TO BE RE-NAMED AS SMOOTH RADIO" . Retrieved 8 February 2007.