Samoa Tourism Authority

Last updated
Samoa Tourism Authority (STA)
Company type State-owned enterprise (owned by the Government of Samoa)
Industry Tourism
PredecessorSamoa Visitors Bureau
Founded1986 (1986)
Headquarters,
Key people
Tuilaepa Sailele Malielegaoi (Prime Minister & Minister of Tourism)
Sonja Hunter (Chief Executive Officer)
Products Information Products and Services, Marketing Services, Development Services
Website www.samoa.travel

The Samoa Tourism Authority (STA) is a state-owned enterprise responsible for the marketing of Samoa as a holiday destination and the sustainable development of new and existing tourism products in the country. [1]

Contents

History

The authority was established as the Samoa Visitors Bureau in 1986 following the passing of the Western Samoa Visitors Bureau Act in 1984. The change of name to 'Samoa Tourism Authority' in 2002 was a shift to emphasize the broader concept of tourism. [1]

Organisation Structure and Information

The STA's main office is located on the ground floor of the FMFMII Government Building in the Apia central business district. It also operates the Visitor Information Centre on main Beach Road (opposite the Catholic Cathedral) and Information Booth at the Faleolo International Airport. STA has Market Representative Offices in New Zealand, Australia and UK/Europe. [2]

The Samoa Tourism Authority Visitor Information Center, Matafele, Apia, Samoa STA Fale.JPG
The Samoa Tourism Authority Visitor Information Center, Matafele, Apia, Samoa

There are four core divisions of the STA, namely Marketing & Promotions, Planning & Development, Research & Statistics and Policy. The Finance & Corporate Services division provides the necessary administrative support services. Tuilaepa Sailele Malielegaoi is the current Minister of Tourism. [1]

Community Activities

The STA plays a key role in the National Beautification Committee. It also coordinates the annual Teuila Festival, as well as the Miss Samoa Pageant in collaboration with Manaia Events. [1]

Related Research Articles

<span class="mw-page-title-main">Organisation of the Government of Singapore</span>

The Government of Singapore consists of several departments, known as ministries and statutory boards in Singapore. Ministries are led by a member of the Cabinet and deal with state matters that require direct political oversight. The member of the Cabinet heading the ministry is known as the minister, who is supported by a junior minister known as minister of state in Singapore. The administrative management of the ministry is led by a senior civil servant known as permanent secretary.

<span class="mw-page-title-main">Department of Tourism (Philippines)</span> Executive department of the Philippine government

The Department of Tourism is the executive department of the Philippine government responsible for the regulation of the Philippine tourism industry and the promotion of the Philippines as a tourist destination.

<span class="mw-page-title-main">Korea Tourism Organization</span> Government agency of South Korea

The Korea Tourism Organization is an organization of the Republic of Korea under the Ministry of Culture and Tourism. It is commissioned to promote the country's tourism industry.

The South Australian Tourism Commission (SATC), also known as the SA Tourism Commission, is an organisation set up by the Government of South Australia to promote tourism in South Australia.

A destination marketing organization (DMO) is an organisation which promotes a location as an attractive travel destination. DMOs are known as tourist boards, tourism authorities or "Convention and Visitors Bureaus". They primarily exist to provide information to leisure travellers. Additionally, where a suitable infrastructure exists, they encourage event organisers to choose their location for meetings, incentives, conferences, and exhibitions, collectively abbreviated as MICE.

<span class="mw-page-title-main">Tourism New Zealand</span> Destination marketing organization of New Zealand

Tourism New Zealand is the marketing agency responsible for promoting New Zealand as a tourism destination internationally. It is the trading name of the New Zealand Tourism Board, a Crown entity established under the New Zealand Tourism Board Act 1991. The Ministry of Business, Innovation and Employment; is the government department tasked with tourism policy and research.

<span class="mw-page-title-main">Pacific Asia Travel Association</span> Travel and tourism trade organization

The Pacific Asia Travel Association (PATA) is a membership association working to promote the responsible development of travel and tourism in the Asia Pacific region.

The Oklahoma Department of Tourism and Recreation is a department of the government of Oklahoma within the Tourism and Branding Cabinet. The Department is responsible for regulating Oklahoma's tourism industry and for promoting Oklahoma as a tourist destination. It is the Department which established regional designations for the various parts of the state which are in common use today: Red Carpet Country, Green Country (Northeast), Frontier Country (Central), Choctaw Country (Southeast), Chickasaw Country, and Great Plains Country (Southwest).

Visa requirements for United States citizens are administrative entry restrictions by the authorities of other states that are imposed on citizens of the United States.

<span class="mw-page-title-main">Visa requirements for Pakistani citizens</span> Entry restrictions by the authorities of other states placed on citizens of Pakistan

Visa requirements for Pakistani citizens are administrative entry restrictions imposed on citizens of Pakistan by the authorities of other states. As of December 2023, Pakistani citizens had Visa free, visa-on-arrival and eVisa access to 77 countries and territories. All of the updated links and visa-related requirements can be found listed in the chart below. Pakistani passport holders that hold multi-entry visas or permanent residency permits in certain European countries, Canada, USA, GCC states or Australia may grant the ability to apply for eVisas to certain nations, as well as Visa on Arrival access that they would not have without visas to these nations. The Pakistani passport is currently ranked 102nd in terms of travel freedom according to the Henley Passport Index in the third Quarter of 2023.

<span class="mw-page-title-main">Visa requirements for British citizens</span> Entry restrictions by the authorities of other states placed on citizens of the United Kingdom

Visa requirements for British citizens are administrative entry restrictions by the authorities of other states placed on citizens of the United Kingdom.

<span class="mw-page-title-main">Visa requirements for Mexican citizens</span> Administrative entry restrictions

Visa requirements for Mexican citizens are administrative entry restrictions by the authorities of other states placed on citizens of Mexico

<span class="mw-page-title-main">Visa requirements for Australian citizens</span> Administrative entry restrictions

Visa requirements for Australian passport holders are administrative entry restrictions by the authorities of other states placed on citizens of Australia entering with an Australian passport.

Visa requirements for Samoa citizens are administrative entry restrictions by the authorities of other states placed on citizens of Samoa. As of 9 January 2024, Samoa citizens had visa-free or visa on arrival access to 133 countries and territories, ranking the Samoan passport 41nd in terms of travel freedom according to the Henley Passport Index.

Visa requirements for British Nationals (Overseas) are administrative entry restrictions by the authorities of other states and territories placed on British National (Overseas) passport holders. Several million people, the vast majority with a Hong Kong connection, hold this passport.

British Overseas citizenship is a form of British nationality under the British Nationality Act 1983. BOCs are British nationals but do not have the right of abode in the United Kingdom. This citizenship is normally for certain people who retained British nationality after independence, but do not have enough ties with the United Kingdom to be British Citizens.

The London Tourist Board was established in 1963 and became the official regional tourist board for London under the Development of Tourism Act in 1969. It was responsible for the marketing and promotion of the capital, providing tourist information services, and recommending improvements to the infrastructure and facilities for the growth of tourism. In 2003, it was renamed VisitLondon. In 2011, it was put into administration by the Greater London Authority, and the tourism responsibility was transferred to a new company, London & Partners.

The Seychelles Tourism Board (STB), a public/private sector body headed by CEO Mrs. Sherin Francis, with Mrs. Kathleen Mason as Chairperson, oversees most aspects of Seychelles' tourism industry whose Minister is Mr. Didier Dogley. The Seychelles Tourism Board is responsible for the promotion and marketing of the Seychelles islands as the preferred tourist destination.

A British Overseas Territories citizen holds British nationality by virtue of a connection with a British Overseas Territory.

Thessaloniki Convention & Visitors Bureau—known as TCVB —was the first such bureau that operated in Greece. It was founded by the Thessaloniki Hotel Association (THA) in 2000, operated as a non‑profit organization and was active until 2009. The main goal of TCVB was to establish the city of Thessaloniki as an internationally recognized conference city and a popular destination for incentive travel.

References

  1. 1 2 3 4 STA corporate plan 2009-2012
  2. "Samoa Tourism Authority Contact Details". Samoa.Travel. Retrieved 10 February 2011.