Sasha P

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Sasha P
Birth nameAnthonia Yetunde Alabi
Also known asFirst Lady of Nigerian Hip Hop [1]
Born (1983-06-21) 21 June 1983 (age 38) [2]
Ibadan, Oyo State, Nigeria
Origin Lagos, Nigeria
Genres Hip hop
  • Recording artist
  • entertainer
  • fashion designer
  • lawyer
Years active1993–2014
Associated acts

Sasha P (born Anthonia Yetunde Alabi on 21 May 1983), [2] also known as the First Lady of Nigerian Hip Hop, is a Nigerian rapper, musician, businesswoman, lawyer and motivational speaker.


Early life and education

The last of eight children, she was raised by her single mother, an educator, whom she fondly called Sisi Fadekemi, after her father died. [3] She began her musical career as a child in Ibadan. [4] She attended the International School Ibadan and the University of Lagos earning a bachelor's degree in Law. [5] [6]

Music career

"I believe as an individual, I have a social responsibility to make a difference any way I can" "

-Sasha speaking about giving back to the community

Sasha P gained success at a time when there were very few Nigerian women in Hip Hop music. Subsequently, her success helped pave the way for other female rappers and musicians in Nigerian hip hop. [7] She began musical collaborations and was signed on to eLDee's Trybe records. [8] [9] Sasha P has remained one of the most prominent female artists in Nigeria since 2001, especially after the successful release of her debut album First Lady under her record label STORM. She has been nominated for various awards in Nigeria and abroad. She won the 2009 "Best Female Artist" award in the UK at the Women in Entertainment Awards for her first single titled "Adara". She was also nominated in dual categories (Best Female Video and Best Cinematography) by the SoundCity Video Music Awards for her second single Only One in 2009.

She was the first ever Nigerian female artist to perform at the 20th anniversary of the World Music Awards in October 2008. She was also the first Nigerian female artiste to win the Best Female Award at MTV Africa Music Awards (MAMA). [10] Besides Adara, She released Gidi Babe on her birthday in 2009. [11] She released a single in 2012 titled Bad Girl P. [12]

In 2013, Sasha P revealed that she was taking a break from the music scene to focus on her fashion business. [13] [14]


Sasha P was endorse as a brand ambassador for Etisalat. She is also a cultural ambassador for her home state, Ekiti. [15] [4]

Fashion business

Sasha P pursued fashion as a bespoke designer in 2004. She created Nigerian high street fashion in December 2011 at L'Espace. In August 2012 she launched her own clothing label, Eclectic by Sasha, designed by herself. [16] [17] [18] [19]

Humanitarian work

In regard to community service, Sasha P said, "I believe as an individual, I have a social responsibility to make a difference any way I can", and this she has done consistently over the years. She was part of the "Save a street child" campaign in Lagos (January 2009) and the "Maternal Mortality" project (May 2009) [20] which aims to educate and help cater to the needs of young mothers who seek adequate medical care. She is also a motivational speaker [21] [22] and has worked with a campaign to end violence against women. [23] In 2012, Sasha P was the Olympic torch bearer for Nigeria. [24]



Awards and nominations

Amen Awards
YearNominee / workAwardResultRef
2004Sasha for "Emi Le Gan"Best Upcoming ArtisteNominated [25]
Women in Entertainment Video Awards
YearNominee / workAwardResultRef
2009Sasha for "Adara"Best Female ArtisteWon [26]
Channel O Music Video Awards
YearNominee / workAwardResultRef
2009"Only One'Best Female VideoWon [11]
Kora Awards
YearNominee / workAwardResultRef
2010HerselfBest Hip Hop Act in AfricaNominated [26]
MTV Africa Music Awards
YearNominee / workAwardResultRef
2010HerselfBest Female ArtisteWon [11]
Sound City Music Video Awards
YearNominee / workAwardResultRef
2009"Only One"Best Female VideoNominated [11] [26]
Best CinematographyNominated

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  2. 1 2 Patience Bambalele (14 August 2012). "Nelson, Sasha join forces to fuse jazz and rap sounds". South Africa: Sowetan Live. Retrieved 28 March 2015.
  3. "Sasha P Remembers Her Dad 25 Years After". Information Nigeria. 19 August 2014. Retrieved 28 March 2015.
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  5. "Young, Talented, Very Nigerian". Sahara Reporters. Retrieved 28 March 2015.
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  13. "Sasha P: I Studied Law Because I Have Always Been Very Opinionated". Aprokocity. 2 September 2013. Retrieved 28 March 2015.
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  18. "Interview: First Lady Of Storm Records Sasha P Branches Into Fashion- Talks About Her Label "Eclectic by Sasha" & New Collection "Inception"". Onobello. Onobello. Retrieved 28 March 2015.
  19. "Advertisement Nigerian Music Star Sasha debuts Eclectic by Sasha – The "Inception" Collection at L'Espace This Sunday: Exclusive Details Only on BN". Bella Naija. Retrieved 28 March 2015.
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  22. Kemi Omololu-Olunloyo (23 August 2014). "First lady of calm, Sasha P: Musicians provide therapy with music". Nigerian Tribune. Retrieved 28 March 2015.
  23. "Violence Against Women and the 16-Day Campaign". Thisday. 3 December 2013. Archived from the original on 2 April 2015. Retrieved 28 March 2015.
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