Schuster's, officially Ed. Schuster & Co., was a department store chain, founded in 1883, in Milwaukee, Wisconsin, and it is now defunct. [1] [2]
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Schuster's, officially Ed. Schuster & Co., was a department store chain, founded in 1883, in Milwaukee, Wisconsin, and it is now defunct. [1] [2]
Schuster's opted for several neighborhood stores over a single downtown location, [3] and Schuster's locations included 2151 N. Third St. (now Martin Luther King Jr. Drive), 12th and Vliet streets and 11th and Mitchell streets, [4] Packard Plaza and Capitol Court. [5] Kirchhoff & Rose. [4] designed the Third Street store. Gimbels bought Schuster's in 1962 and operated as Gimbels-Schuster's until 1969. [4] Golda Meir worked at Schuster's after graduating from high school in 1915 and before moving to Palestine in 1921. [6] [7]
Schuster's notable marketing efforts included the first trading stamps, in 1891, [8] an early version of the charge card called Budga-Plate, a doll named Billie the Brownie from 1927 to 1955, [9] [10] Schuster's Christmas Parade, [5] and the catch-phrase "Let's go by Schuster's where the streetcar bends the corner round." [7]
An unrelated group of furniture stores in Arkansas, also carrying the Schuster's name, operated for many years, with locations in Little Rock and North Little Rock, as well as a Pine Bluff store that eventually transferred briefly to Conway. [11]
There was also a restaurant called Schuster's House of Fine Foods located in Greenville, PA, between circa 1930 and circa 1945. [12]
Golda Meir was an Israeli politician who served as the fourth prime minister of Israel from 1969 to 1974. She was Israel's first and only female head of government and the first in the Middle East.
A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic appearance in the middle of the 19th century, and permanently reshaped shopping habits, and the definition of service and luxury. Similar developments were under way in London, in Paris and in New York City (Stewart's).
Trading stamps were small paper stamps given to customers by merchants in loyalty programs in the United States, Canada and the U.K. which predated the modern loyalty card-based and online programs. Like the similarly-issued retailer coupons, these stamps only had a minimal cash value of a few mils individually, but when a customer accumulated a number of them, they could be exchanged with the trading stamp company for premiums, such as toys, personal items, housewares, furniture and appliances. In trading stamp programs in Hong Kong continued to operate.
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This postcard (c. 1908) shows one of Schuster's horse-drawn delivery wagons.
The planned redevelopment of the former flagship of the Schuster's department store chain, 2153 N. King Drive, has been granted $7.9 million in state historic preservation tax credits.
Business was strong enough that Schuster's paid a whopping $140,000 to erect the current Kirchoff & Rose building two decades later further up 3rd Street.
Their greatest success was Billie the Brownie and the Schuster's Christmas Parade.
During her youthful Milwaukee years, she worked for some of the city's signature institutions, including the famed Schuster's department store.
Schuster's Department Store (once-familiar Milwaukee-ese, "Let's go by Schuster's where the streetcar bends the corner round")
They were first issued in 1891 in Milwaukee, Wisconsin, by Schuster's Department Store.
Innovative Schuster's Department store of Retro Milwaukee, pioneers in adopting 'trading stamps' in 1891 and an early version of the charge card, the 'Budga-Plate'.
But there was no tradition that could match Billie the Brownie. Billie was the creation of Schuster's Department Store.
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