Scott Shuster

Last updated
Scott Shuster
Business journalist scott shuster.jpg
Born
Greendale, Wisconsin
NationalityAmerican
Alma mater International Institute for Management Development
Occupation(s)Business Journalist, Corporate Events Moderator
ChildrenVictoria, Eric
Website http://www.ScottShuster.com

Scott Shuster is a US broadcast journalist [1] and a professional business and international policy event moderator and interviewer of C-suite and business unit executives at corporate events. For many years a foreign correspondent of ABC News (US), one of the early producers of All Things Considered at NPR, National Public Radio, and later the editorial director for live events within the BusinessWeek Group of The McGraw-Hill Companies, Shuster has conducted over 5000 live interviews of management leaders before audiences of their business peers at corporate, industry, professional, and governmental policy and investment events around the world.

Contents

Early life and education

Scott Shuster is a native of Greendale, Wisconsin. He received the first B.A. in Mass Communication from the University of Wisconsin–Milwaukee, and also studied Political Science (Latin America) at Marquette University. [2] He later gained an MBA degree at Switzerland's IMEDE/IMD, International Institute for Management Development, Lausanne, Switzerland. Scott has been a member of the adjunct faculty of the Columbia University Graduate School of Journalism, [3] and has spoken widely on the governance of journalism and communications, [4] including a French-language tour of francophone African countries for the United States Information Agency.

Career

Radio and Television

Scott Shuster became a local radio newscaster in Milwaukee at age 16 while still in high school (radio stations WRIT-FM and WOKY). By 18 he was on television delivering the 11 o’clock news on Milwaukee's WVTV-TV, and by age 24 he was the highest-rated local television news presenter in the US, [5] at WTVT, the CBS affiliate in Tampa-St.Petersburg, Florida. Shuster's popularity as an anchorman is attributed to the personable, conversational news presentation style he used at a time (1970s) when US local television news presentation was primarily serious, featuring none of the chit-chat among on-camera presenters that later became the norm. While at WTVT Scott Shuster wrote and delivered a report on a record-setting Led Zeppelin concert held in Tampa. Thirty-eight years later this report was featured as the opening scene of Led Zeppelin's 2014 Celebration Day theatrical movie release.

Noticed at WTVT-TV by Florida native Deborah Amos of National Public Radio, Shuster was invited to move to Washington and join NPR where he became one of the early producers of All Things Considered evening news magazine program. Shuster later joined the Washington-based Associated Press Radio Network, and the Africa Service of the Voice of America, before becoming the Geneva, Switzerland-based foreign correspondent of ABC News, [6] first under ABC's Paris Bureau Chief Pierre Salinger and later reporting directly to ABC Chief Foreign Correspondent Peter Jennings. [7] For nine years with ABC Shuster worked in more than 40 developing countries covering mainly Africa, South and East Asia, and Latin America. [8] In 1986, CNN Executive Producer Stuart Loory approached Scott Shuster for help with a new program he was planning, CNN World Report (today known as CNN World View). The program was to launch in 1987 and would feature news items produced by the (at that time largely government-owned) television broadcasters of a list of nations, eventually 150 countries. This content would be broadcast worldwide: On CNN in the US, on CNN International around the world, as well as on the government-owned broadcasting stations that contributed the material. Knowing of Shuster's long experience as the guy in the Safari Suit reporting for ABC from the most distant lands, Loory asked Shuster to try to sign up government broadcasters in Africa in particular. Shuster visited and brought to CNN program contribution relationships with the television broadcasters of Senegal, Ivory Coast, Ghana, Zaire (today's Democratic Republic of Congo), and with the government film unit of Sudan (where there was as yet, no television).

Business Journalism and Live Events

Returning to the US, Shuster moved to New York to join McGraw-Hill's BusinessWeek magazine, then the world's leading global business news weekly publication. [9] He became the founding editorial director of McGraw-Hill's worldwide business event development organization, BusinessWeek Executive Programs. [10] Reporting directly to company scion James H. McGraw IV, Shuster pioneered a new TV-talk-show style corporate meeting format. [11] Eschewing the norm of slide-supported speeches by business executives, which he viewed as dated, Shuster insisted that the norm at BusinessWeek events be live, unrehearsed interviews, always with the potential for audience questioning of the executives on stage. [12]

Scott Shuster chaired all BusinessWeek events worldwide for 17 years further developing the all-discussion format at top-tier events including BusinessWeek's forums of chief executive officers, chief financial officers, chief information officers, and other corporate leaders. [13] He interviewed hundreds of business executives before audiences of their peers across the US, and as BusinessWeek's international events footprint expanded to include the newly-open international business environments of China, [14] Russia and Latin America, [15] Scott brought the live interview business event format to Europe, Latin America and Asia. [16] [17] From President George H.W. Bush to Wikipedia founder Jimmy Wales, Scott has interviewed more than 5000 leaders and management executives. [18] [19] [20] [21]

Today, while maintaining a role as consulting editor to The McGraw-Hill Companies, Scott continues his work as a business event moderator for corporations, governments, industry associations and professional societies. [22] [23] [24]

Shuster has published works of Tolkien scholars such as Elizabeth Solopova under his imprint North Landing Books. [25]

Examples of Business and Policy Forums Chaired by Scott Shuster

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References

  1. ↑ Shoemaker, Pamela J. (1995). Mediating the Message: Theories of Influences on Mass Media Content. Longman Trade/Caroline House. pp.  80. ISBN   978-0801312519.
  2. ↑ Golembiewski, Dick (2008). Milwaukee Television History: The Analog Years. Marquette University Press. p. 191. ISBN   978-0874620559.
  3. ↑ Shuster, Scott. "Foreign Competition Hits the News" (PDF). Columbia Journalism Review. 27 (1): 43. Archived from the original (PDF) on 2015-05-26.
  4. ↑ Shuster, Scott (1994). "Nothing to Hide". Business Ethics: The Magazine of Corporate Responsibility. 8 (1): 4.
  5. ↑ "Big 13: A historical TV web site dedicated to WTVT, Channel 13" . Retrieved 25 May 2015.
  6. ↑ Flournoy, Don M. (1988). CNN: making news in the global market. University of Luton Press. p. 78. ISBN   978-1860205170.
  7. ↑ Flournoy, Don M. (2007). CNN World Report: Ted Turner's International News Coup. University of Luton Press. pp. 63–70. ISBN   978-0861963591.
  8. ↑ Hamilton, John Maxwell (1988). Main Street America and the Third World. Seven Locks Press. p. 3. ISBN   978-0932020642.
  9. ↑ Business Week, Issues 3739-3750. Bloomberg L.P.
  10. ↑ "The 1997 Executive Technology Summit". Computerworld. 31 (3): 62. 1997.
  11. ↑ "TelecomPlus interviews Scott Shuster" . Retrieved 25 May 2015.
  12. ↑ Childre, Doc Lew. (2000). From Chaos to Coherence: The Power to Change Performance. Heartmath Llc. p.  7. ISBN   978-1879052468.
  13. ↑ McLaren, Carrie (2009). Ad Nauseam: A Survivor's Guide to American Consumer Culture. Faber & Faber. ISBN   978-0865479876.
  14. ↑ "The Development Business Center of the State Council of the People's Republic of China Forum". Aviation Week & Space Technology. 145 (1–13): 55.
  15. ↑ Magleb, Kirk (2007). Ending Global Poverty: The Microfranchise Solution. PowerThink Publishing. p. 205. ISBN   978-0967776415.
  16. ↑ Schermerhorn, John R. (2000). Management. Wiley; 6th Edition Update 2001 edition. p. 53. ISBN   978-0471387558.
  17. ↑ Gibson, Stephen Wallace (2008). MicroFranchising: Creating Wealth at the Bottom of the Pyramid. Edward Elgar. ISBN   9781848440531.
  18. ↑ "Scott interviews Tim Berners-Lee, Inventor of the World Wide Web and Jimmy Wales: Founder of Wikipedia" . Retrieved 25 May 2015.
  19. ↑ Dan Richman (9 October 2000). "Gates rejects idea of e-utopia". Seattle Post-Intelligencer. Retrieved 25 May 2015.
  20. ↑ Sandra L. French, Radford University (22 October 2001). "Bill Gates's Keynote address to the Creating Digital Dividends conference" . Retrieved 25 May 2015.{{cite journal}}: Cite journal requires |journal= (help)
  21. ↑ Wilhelm, Anthony G. (2004). Digital Nation: Toward an Inclusive Information Society. The MIT Press. p.  28. ISBN   978-0262232388.
  22. ↑ "Scott Shuster Consulting Editor" . Retrieved 25 May 2015.
  23. ↑ "The World's Most Respected Leader of Industry-Specific Management and Technology Discussions" . Retrieved 25 May 2015.
  24. ↑ "Expert Roundtable Reports". Engineering News-record. 255 (12): 142.
  25. ↑ "North Landing Books". Scott Shuster. Retrieved 17 January 2023.
  26. ↑ "Empire Entertainment" . Retrieved 25 May 2015.
  27. ↑ "D1G interviews Scott Shuster about MENA ICT Forum in Jordan" . Retrieved 25 May 2015.
  28. ↑ "Jordan connects" . Retrieved 25 May 2015.
  29. ↑ "Growth in Disruptive Times: Inventing the Future" (PDF). Retrieved 25 May 2015.
  30. ↑ "Empire Entertainment" . Retrieved 25 May 2015.
  31. ↑ "Van Heyst Group" . Retrieved 25 May 2015.
  32. ↑ "Worldwide Speakers Group (WWSG)" . Retrieved 25 May 2015.
  33. ↑ "Act 2 Events" . Retrieved 25 May 2015.
  34. ↑ "Speakers.com" . Retrieved 25 May 2015.
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