Sebago (company)

Last updated
Sebago
Company type Subsidiary
Industry Sportswear
Sports equipment
Founded1946
Founder Daniel J. Wellehan, Sr.
William Beaudoin
Joseph Cordeau
Headquarters Rockford, Michigan, United States
Area served
Worldwide
Products Boating shoes
Apparel
Parent BasicNet
Website Sebago.co.uk

Sebago is an American Maine-based company creating boating and deck shoes, as well as dress shoes. Sebago was founded in 1946. [1] In 2017, BasicNet acquired Sebago from Wolverine World Wide. [2]

During the 1980s, the Sebago "Docksides" become a fashion trend at universities and high schools across the United States, as it was mentioned in The Official Preppy Handbook . [3] In 1981, Sebago "Campsides" (a type of blucher moccasin, which, like docksiders, are traditionally worn without socks) were introduced. Three years later in 1984, Sebago sponsored the Single-Handed Trans-Atlantic Race in 1984 and the America's Cup in 1992. [3]

Sebago also offers penny loafers in casual and dress styles; the Classic Dan style is the most popular.

References

  1. ↑ "70 YEARS OF SEBAGO". Sebago. Retrieved March 28, 2017.
  2. ↑ BasicNet Paid $14.25 Million for Sebago
  3. 1 2 Pickthall, Barry (2016). A History of Sailing in 100 Objects. London, U.K.: Bloomsbury Publishing. p. 156. ISBN   9781472918857. OCLC   960219534.
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