Sedley Place

Last updated

Sedley Place is an independent design agency based in Clapham, London and employees 35 designers, graphic artists, architects, web designers and account teams.

Contents

History

The four founding partners all met at Wolff Olins: Gerry Barney, David Bristow, Kit Cooper, Terence Griffin and set up the company in 1978. All but Barney retired from the business in 1996 after Mick Nash took over as managing director. The company operated an office in Berlin from 1987 to 2004.

Gerald Barney started his career at the Design Research Unit designing logos like the iconic British Rail logo [1]

The agency originally started as a graphic design agency yet evolved and increased its disciplines as client demands grew. This has been central to the agency's growth and it now covers typography, architecture, interior design, corporate branding, packaging, 3D Graphics and online design.

The agency took its name from the address of its original offices situated on Sedley Place adjacent to Oxford Street and Woodstock Street in London. This street was named after Orlando Sedley, an 18th-century furniture maker who had his workshops located there. The agency relocated to its current offices in 1985 on Venn St, Clapham.

Key projects

Clients

Former employees

Sedley Place has employed a number of notable British designers:

Related Research Articles

Coca-Cola Carbonated soft drink

Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink's name refers to two of its original ingredients: coca leaves, and kola nuts. The current formula of Coca-Cola remains a trade secret; however, a variety of reported recipes and experimental recreations have been published. The drink has inspired imitators and created a whole classification of soft drink: colas.

Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961.

Logo Graphic mark, emblem, or symbol used to aid and promote public identification and recognition

A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.

Diet Coke Diet cola brand

Diet Coke, Coca-Cola Light or Coca-Cola Light Taste is a sugar-free and no-calorie soft drink produced and distributed by the Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on July 8, 1982, and introduced in the United States on August 9, it was the first new brand since 1886 to use the Coca-Cola trademark. The product quickly overtook the company's existing diet cola, Tab, in sales.

Piccadilly Circus Road junction and public place in London, England, UK

Piccadilly Circus is a road junction and public space of London's West End in the City of Westminster. It was built in 1819 to connect Regent Street with Piccadilly. In this context, a circus, from the Latin word meaning "circle", is a round open space at a street junction.

Fanta Brand of carbonated drinks

Fanta is a brand of fruit-flavored carbonated soft drinks created by Coca-Cola Deutschland under the leadership of German businessman Max Keith. There are more than 150 flavors worldwide. Fanta originated as a Coca-Cola substitute in 1940 due to the American trade embargo of Nazi Germany which affected the availability of Coca-Cola ingredients; the current formulation was developed in Italy.

Tab (drink) Diet cola brand

Tab was a diet cola soft drink created and produced by The Coca-Cola Company, introduced in 1963 and discontinued in 2020. Coca-Cola's first diet drink, Tab was popular throughout the 1960s and 1970s. Several variations were made, including a number of fruit-flavored, root beer, and ginger ale versions. Caffeine-free and clear variations were released in the late 1980s and early 1990s.

Raymond Loewy French-born American industrial designer

Raymond Loewy was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. He was recognized for this by Time magazine and featured on its cover on October 31, 1949.

Coca-Cola Zero Sugar

Coke Zero is a diet cola produced by The Coca-Cola Company. In some countries, it is sold as Coca-Cola No Sugar.

BBC One Balloon idents

The BBC One Balloon idents were a series of idents used on the British TV channel BBC One from 4 October 1997 to 29 March 2002. The balloon theme replaced the computer-generated spinning globe that had been used as the main ident on the channel since 1991. It launched on the same day as a BBC-wide rebrand, and thus the new idents also carried the new BBC logo. The channel's name also changed from BBC1 to BBC One. This was the last ident set used by the channel at closedown; the last closedown took place on 8 November 1997. Starting the following day, BBC News 24 would broadcast on BBC One in the late-night hours.

The history of BBC television idents begins in the early 1950s, when the BBC first displayed a logo between programmes to identify its service. As new technology has become available, these devices have evolved from simple still black and white images to the sophisticated full colour short films seen today. With the arrival of digital services in the United Kingdom, and with them many more new channels, branding is perceived by broadcasters to be much more important, meaning that idents need to stand out from the competition.

Lambie-Nairn

Lambie-Nairn was an international branding agency within the WPP Group, headquartered in London with offices in Europe, the Middle East and Latin America. Lambie-Nairn was merged into Superunion in 2017.

BBC Two 1991–2001 idents

The BBC Two '1991–2001' idents were broadcast from 16 February 1991 until 19 November 2001, and again from 9 July 2014 until 27 September 2018, on BBC Two in the United Kingdom. The idents, which consisted of a sans-serif '2' in Gill Sans, accompanied by the colour viridian, were created by branding agency Lambie-Nairn, who also created the Channel 4 logo.

BBC One Virtual Globe ident

The "Virtual Globe" was the method of creating the BBC1 symbol that was used between 16 February 1991 and 4 October 1997.

Wolff Olins Branding consultancy

Wolff Olins is a brand consultancy, based in London, New York City and San Francisco. Founded in 1965, it now employs 150 designers, strategists, technologists, programme managers and educators, and has been part of the Omnicom Group since 2001.

Hedkandi is an English record label, events and music brand owned by Ministry of Sound. Its back catalogue includes both artist albums and dance music compilations.

Brand Union

Brand Union was a global brand and design consultancy, composed of about 500 people across 25 offices. Brand Union was a wholly-owned subsidiary of the WPP Group. In January 2018, Brand Union was merged with a number of other brand agencies to create a new WPP company called Superunion.

Martin Lambie-Nairn British graphic designer

Martin John Lambie-Nairn was an English designer. He was the founder of his branding agency Lambie-Nairn and was the creative director of branding agency ML-N. He is recognised for having redefined television brand identity design, being the first to embrace computer technologies to apply branding to screen-based media.

BBC Two Personality idents

The BBC TwoPersonality idents were a set of idents used on BBC Two from 19 November 2001 until 18 February 2007. The idents were produced by the Lambie-Nairn branding agency, who had created the previous look. The idents feature an ivory sans serif white '2' in a yellow environment and performing a variety of tasks, and a purple boxed BBC Two logo.

Sprite (drink) Lemon-lime soft drink

Sprite is a colorless, lemon and lime-flavored soft drink created by The Coca-Cola Company. It was first developed in West Germany in 1959 as Fanta Klare Zitrone and was introduced in the United States under the current brand name Sprite in 1961 as a competitor to 7 Up. Sprite comes in multiple flavours, including cranberry, cherry, grape, orange, and vanilla.

References

  1. "Jock Kinneir + Margaret Calvert / Designing Modern Britain - Design Museum : - Design/Designer Information". Design Museum. Retrieved 13 October 2009.
  2. Whitehead, Jennifer (1 October 2003). "Coca-Cola unveils intelligent billboard at Piccadilly Circus - advertising news - Campaign". Campaignlive.co.uk. Retrieved 13 October 2009.
  3. "Sedley Place livery for Cardhu | News". Design Week. 11 December 2003. Retrieved 13 October 2009.
  4. "Spirits News". The Drinks Report. Retrieved 13 October 2009.
  5. "Typographic Abbreviations Series #2: VAG « MyFonts Musings". Myfonts.wordpress.com. 17 November 2006. Retrieved 13 October 2009.
  6. "VAG Rounded". Typedia. Retrieved 13 October 2009.
  7. Stafford Cliff (2002). 50 Trade Secrets of Great Design Packaging. Rockport. p. 58. ISBN   978-1-56496-872-2.
  8. "Unreal Press: Hed Kandi To Stretch Its Legs After Rebrand". Unreal-uk.com. 31 August 2006. Retrieved 13 October 2009.
  9. https://www.duedil.com/director/915669035/john-vincent-power [ bare URL ]
  10. "the johnson banks thought for the week". Johnsonbanks.co.uk. Retrieved 13 October 2009.
  11. "2006 AGM". ATypI. Retrieved 13 October 2009.
  12. "Lambie-Nairn". Lambie-Nairn. Retrieved 13 October 2009.
  13. Paul Mcpherson Design. "About". Paul McPherson Design. Retrieved 13 October 2009.