Semiotics of social networking

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The semiotics of social networking discusses the images, symbols and signs used in systems that allow users to communicate and share experiences with each other. Examples of social networking systems include Facebook, Twitter and Instagram.

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Semiotics

Semiotics is a discipline that studies images, symbols, signs and other similarly related objects in an effort to understand their use and meaning. Semiotic structuralism seeks the meaning of these objects within a social context. Post-structuralist theories take tools from structuralist semiotics in combination with social interaction, creating social semiotics. [1] Social semiotics is “a branch of the field of semiotics which investigates human signifying practices in specific social and cultural circumstances and which tries to explain meaning-making as a social practice.” “Social semiotics also examines semiotic practices, specific to a culture and community, for the making of various kinds of texts and meanings in various situational contexts and contexts of culturally meaningful activity”. [2] Social semiotics is concerned with studying human interactions. [3]

Social networking

Social networking is the communication among people within a virtual social space. [4] This medium of communication allows insight into the significance of social semiotics. “Millions of people now interact through blogs, collaborate through wikis, play multiplayer games, publish podcasts and video, build relationships through social network sites and evaluate all the above forms of communication through feedback and ranking mechanisms”. [5] Social semiotics “unlike speech, writing necessitates some sort of technology in the form of person device interaction”. [6] Social semiotics functions through the triad of communication or Peircean semiotics in the form of sign, object, interpretant [7] (Chart 1) and “Human, Machine, Tag (Information)” [8] (Chart 2). In Peircean semiotics (Chart 1), "A sign…[in the form of representamen] is something which stands to somebody for something in some respect or capacity. It addresses somebody, that is, creates in the mind of that person an equivalent sign, or perhaps a more developed sign. That sign which it creates I call the interpretant of the first sign. The sign stands for an object, not in all respects, but in reference to a sort of idea which I have something called the ground of the representamen". [1]

Sign, Object, Interpretant Final.JPG
Sign, Object, Interpretant
Human, Machine, Tag Final.JPG
Human, Machine, Tag
Social semiotics

This example of the triangle of Human, Machine, Tag is shown when looking at tagging photographs on Facebook (Chart 3). [9] The Human takes the photo on a camera and puts the digital file (information) on the Machine, the Machine is then navigated to Facebook where the file is downloaded. The Human has the Machine Tag the photo with information (e. g., names, places, data) for other Humans to see. This process then can be continued (see Chart 2). “Collaborative tagging has been quickly gaining ground because of its ability to recruit the activity of web users into effectively organizing and sharing large amounts of information”. [10]

Semiotics of social media Chart Semiotics of Social Networking.jpg
Semiotics of social media

See also

Related Research Articles

Communication Act of conveying intended meaning

Communication is "an apparent answer to the painful divisions between self and other, private and public, and inner thought and outer world." As this definition indicates, communication is difficult to define in a consistent manner, because it is commonly used to refer to a wide range of different behaviors, or to limit what can be included in the category of communication. John Peters argues the difficulty of defining communication emerges from the fact that communication is both a universal phenomenon and a specific discipline of institutional academic study.

Semiotics is the study of sign processes (semiosis), which are any activity, conduct, or process that involves signs, where a sign is defined as anything that communicates something, usually called a meaning, to the sign's interpreter. The meaning can be intentional such as a word uttered with a specific meaning, or unintentional, such as a symptom being a sign of a particular medical condition. Signs can also communicate feelings and may communicate internally or through any of the senses: visual, auditory, tactile, olfactory, or gustatory (taste).

Symbol Something that represents an idea, a process, or a physical entity

A symbol is a mark, sign, or word that indicates, signifies, or is understood as representing an idea, object, or relationship. Symbols allow people to go beyond what is known or seen by creating linkages between otherwise very different concepts and experiences. All communication is achieved through the use of symbols. Symbols take the form of words, sounds, gestures, ideas, or visual images and are used to convey other ideas and beliefs. For example, a red octagon is a common symbol for "STOP"; on maps, blue lines often represent rivers; and a red rose often symbolizes love and compassion. Numerals are symbols for numbers; letters of an alphabet may be symbols for certain phonemes; and personal names are symbols representing individuals. The variable 'x', in a mathematical equation, may symbolize the position of a particle in space.

In linguistics and related fields, pragmatics is the study of how context contributes to meaning. The field of study evaluates how human language is utilized in social interactions, as well as the relationship between the interpreter and the interpreted.

In semiotics, a sign is anything that communicates a meaning that is not the sign itself to the interpreter of the sign. The meaning can be intentional such as a word uttered with a specific meaning, or unintentional, such as a symptom being a sign of a particular medical condition. Signs can communicate through any of the senses, visual, auditory, tactile, olfactory, or taste.

In semiotics, linguistics, anthropology, and philosophy of language, indexicality is the phenomenon of a sign pointing to some object in the context in which it occurs. A sign that signifies indexically is called an index or, in philosophy, an indexical.

Social computing is an area of computer science that is concerned with the intersection of social behavior and computational systems. It is based on creating or recreating social conventions and social contexts through the use of software and technology. Thus, blogs, email, instant messaging, social network services, wikis, social bookmarking and other instances of what is often called social software illustrate ideas from social computing.

Interpretant is a subject (philosophy) / sign (semiotics) that refers to the same object (philosophy) as another sign (semiotics), transitively.

Semiosphere falls under biosemiotics and is an abstract, epiphenomenal, dialogic membrane of semiosis, in which sign processes operate under the set of all interconnected Umwelt.

In semiotics, a modality is a particular way in which information is to be encoded for presentation to humans, i.e. to the type of sign and to the status of reality ascribed to or claimed by a sign, text, or genre. It is more closely associated with the semiotics of Charles Peirce (1839–1914) than Ferdinand de Saussure (1857–1913) because meaning is conceived as an effect of a set of signs. In the Peircean model, a reference is made to an object when the sign is interpreted recursively by another sign, a conception of meaning that does in fact imply a classification of sign types.

Social affordance is a type of affordance. It refers to the properties of an object or environment that permit social actions. Social affordance is most often used in the context of a social technology such as Wiki, Chat and Facebook applications and refers to sociotechnical affordances. Social affordances emerge from the coupling between the behavioral and cognitive capacities of a given organism and the objective properties of its environment.

A sign relation is the basic construct in the theory of signs, also known as semiotics, as developed by Charles Sanders Peirce.

In semiotics, the meaning of a sign is its place in a sign relation, in other words, the set of roles that the sign occupies within a given sign relation.

John Deely

John Deely was an American philosopher and semiotician. He was a professor of philosophy at Saint Vincent College and Seminary in Latrobe, Pennsylvania. Prior to this, he held the Rudman Chair of Graduate Philosophy at the Center for Thomistic Studies, located at the University of St. Thomas (Houston).

Charles Sanders Peirce began writing on semiotics, which he also called semeiotics, meaning the philosophical study of signs, in the 1860s, around the time that he devised his system of three categories. During the 20th century, the term "semiotics" was adopted to cover all tendencies of sign researches, including Ferdinand de Saussure's semiology, which began in linguistics as a completely separate tradition.

On May 14, 1867, the 27–year-old Charles Sanders Peirce, who eventually founded pragmatism, presented a paper entitled "On a New List of Categories" to the American Academy of Arts and Sciences. Among other things, this paper outlined a theory of predication involving three universal categories that Peirce continued to apply in philosophy and elsewhere for the rest of his life. The categories demonstrate and concentrate the pattern seen in "How to Make Our Ideas Clear", and other three-way distinctions in Pierce's work.

Social semiotics is a branch of the field of semiotics which investigates human signifying practices in specific social and cultural circumstances, and which tries to explain meaning-making as a social practice. Semiotics, as originally defined by Ferdinand de Saussure, is "the science of the life of signs in society". Social semiotics expands on Saussure's founding insights by exploring the implications of the fact that the "codes" of language and communication are formed by social processes. The crucial implication here is that meanings and semiotic systems are shaped by relations of power, and that as power shifts in society, our languages and other systems of socially accepted meanings can and do change.

Visual semiotics is a sub-domain of semiotics that analyses the way visual images communicate a message.

The following outline is provided as an overview of and topical guide to semiotics:

Multimodality is the application of multiple literacies within one medium. For example, understanding a televised weather forecast (medium) involves understanding spoken language, written language, weather specific language, geography, and symbols. Multiple literacies or "modes" contribute to an audience's understanding of a composition. Everything from the placement of images to the organization of the content to the method of delivery creates meaning. This is the result of a shift from isolated text being relied on as the primary source of communication, to the image being utilized more frequently in the digital age. Multimodality describes communication practices in terms of the textual, aural, linguistic, spatial, and visual resources used to compose messages.

References

  1. 1 2 Chandler, D. 2007. Semiotics: The Basics, 2nd ed., New York, NY, Routledge.
  2. Lemke, J. L. Important Theories for Research Topics. 2002. Internet on-line. Available from academic.brooklyn.cuny.edu
  3. Hodge, R., and G. Kress. 1988. Social Semiotics. Polity: Cambridge.
  4. Artsnooze. Social Networking (Semiotics, Phenomenology, Epistemology, Ontology, Culture studies). 2009. Internet on-line. Available from scribd.com
  5. Warschauer, Mark, Douglas Grimes. 2007. Audience, Authorship, and Artifact: The Emergent Semiotics of Web 2.0. Cambridge Journal 27, no. Annual Review of Applied Linguistic: 1-1-23.
  6. Noy, Chaim. 2008. Mediation materialized: The Semiotics of a Visitor Book at an Israeli Commemoration Site. Critical Studies in Media Communication 25, no. 2: 175(21).
  7. Mules, Warwick. 1997. The Social Semiotics of Mass Communication. Journal of Communication 47 p166(4).
  8. Social Tagging, Online Communication, and Peircean Semiotics. 2008. Internet on-line. Available from the website http://www.slideshare.net/andreasinica/social-tagging-online-communication-and-peircean-semiotics-presentation
  9. White, L. 2010. Facebook, Friends and Photos: A Snapshot into Social Networking for Generating Travel Ideas (Chapter 7). In Tourism Informatics: Visual Travel Recommender Systems, Social Communities, and User Interface Design. Edited by N. Sharda. Hershey, PA: IGI Global.
  10. Cattuto, Ciro, Vittorio Loreto, and Luciano Pietronero. 2007. Semiotic Dynamics and Collaborative Tagging. (Applied Physical Sciences) (author abstract)(report). Proceedings of the National Academy of Sciences of the United States of America 104, no. 5: 1461(4).