Sendio

Last updated
Sendio
Type Private
IndustryE-mail security
Founded2003
Headquarters,
United States
ProductsE-mail Security Platform (ESP)
Website sendio.com

Sendio is a Newport Beach, California-based e-mail security company. The privately held company was founded in 2003 by Tal Golan, who currently serves as the company's president and CTO. By using Sender Address Verification technology, Sendio provides an e-mail security solution[ buzzword ] which stops spam, viruses, malware, phishing attacks and unsolicited e-mail from reaching the e-mail inbox. [1] [2] In February 2007, Sendio received $4 million in venture capital funding from Vicente Capital, Shepherd Ventures and Athenian Venture Partners. [3] Former Microsoft CIO Rick Devenuti was appointed to the Board of Directors at Sendio in 2007.

Contents

Sendio customers include Central DuPage Hospital, Arnerich Massena, Inc., The Leading Hotels of the World, Penn State and Sentinel Real Estate Corporation.

Technology

Sendio's E-mail Security Platform, (formerly named I.C.E. Box) is an appliance solution[ buzzword ] which eliminates spam and viruses. The E-mail Security Platform (ESP) uses a verification model with first-time, unsolicited senders and scans for viruses and phishing in both directions. Outbound message recipients are added to the user's personal accept contact list. Once authenticated, all subsequent messages from that sender are assured of reaching the recipient's inbox. [4] [5]

ESP combines Silverlisting, a technology which includes a set of low-level SMTP tests to determine the legitimacy of the sending e-mail server, and Sender Address Verification, which verifies the authenticity of first-time, unsolicited senders, and introduces a human element into the process. This combination of Silverlisting and SAV prevents 100% of spam. [6] [7] [8]

ESP employs a verification model similar to the one embraced by millions of social networking users, such as Facebook and LinkedIn, and the “buddy” list model used by leading instant messaging providers such as Skype, Yahoo!, Google and AOL.

Recognition

Sendio's I.C.E. Box was named the "Best of the Best" product of the year in 2006 by Government Computer News and as the eMail Integrity Award Winner 2007 by Tomorrow's Technology Today. [9] [10]

Sendio was named as an emerging vendor by CRN Magazine in the security technology sector in June 2008. [11]

Related Research Articles

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CAN-SPAM Act of 2003 American law to regulate bulk e-mail

The Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act of 2003 is a law passed in 2003 establishing the United States' first national standards for the sending of commercial e-mail. The law requires the Federal Trade Commission (FTC) to enforce its provisions. Introduced by Republican Conrad Burns, the act passed both the House and Senate during the 108th United States Congress and was signed into law by President George W. Bush in December of 2003.

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A joe job is a spamming technique that sends out unsolicited e-mails using spoofed sender data. Early joe jobs aimed at tarnishing the reputation of the apparent sender or inducing the recipients to take action against them, but they are now typically used by commercial spammers to conceal the true origin of their messages and to trick recipients into opening emails apparently coming from a trusted source.

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Proofpoint, Inc. Cybersecurity Firm

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Feedback loop (email)

A feedback loop (FBL), sometimes called a complaint feedback loop, is an inter-organizational form of feedback by which a mailbox provider (MP) forwards the complaints originating from their users to the sender's organizations. MPs can receive users' complaints by placing report spam buttons on their webmail pages, or in their email client, or via help desks. The message sender's organization, often an email service provider, has to come to an agreement with each MP from which they want to collect users' complaints.

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A cold email is an unsolicited e-mail that is sent to a receiver without prior contact. It could also be defined as the email equivalent of cold calling. Cold emailing is a subset of email marketing and differs from transactional and warm emailing.

References

  1. John Breeden (2006-11-06). "Defend against a billion spammers (and win)".
  2. Robert Faletra (2007-10-29). "I Need Your Help To Fix My Spam Problem".
  3. Scott Austin (2007-10-17). "Helping Startups Win Investors". The Wall Street Journal.
  4. Trudy Walsh (2007-10-15). "E-mail Security App Thwarts Spam".
  5. Kelly Jackson Higgins (2007-10-15). "Sendio Launches Email Security Platform".
  6. Fahmida Y. Rashid (2008-04-21). "Review: 3 Ways To Kill Spam Dead".
  7. Logan G. Harbaugh (2008-04-09). "Lab test: Sendio I.C.E. Box".
  8. Tom Keating (2008-01-16). "Sendio I.C.E. Box anti-spam appliance review".
  9. John Breeden (2006-12-11). "And the best of the best is ..."
  10. "Winners of the Tomorrow's Technology Today Awards".
  11. "2008 CRN Emerging Vendors: The List". 2008-06-27.