Seth Santiago Roberts

Last updated
Seth Santiago Roberts
Born
Seth Santiago Roberts

Accra, Ghana
Other namesSeth Roberts
Alma mater Nigerian institute of journalism
Occupations
  • Entrepreneur
  • Communication expert
Known forFounder of Qhue Concept

Seth Santiago Roberts[ clarification needed ] is a Nigerian Entrepreneur and communication expert. He is the founder and chief executive officer of Qhue Concept which is the parent company for international brands; Miss Tourism Africa, Mister Tourism Africa International, Miss Grand Nigeria, Miss Tourism Nigeria, Miss Cosmo Nigeria, Mr Universe Nigeria and the Men's Fashion week Nigeria. [1]

Contents

In 2022, he was a recipient of a Forty Under Forty Africa award under the category of beauty and lifestyle. [2]

Background and education

Roberts was born to a Ghanaian-Bahamian father and a Nigerian-Ghanaian mother.[ citation needed ] He grew up in Ghana and moved to Nigeria when he was sixteen after his Junior Secondary school education in Accra, Ghana.[ citation needed ] He was then enrolled into C.M.S secondary school, Bariga.[ citation needed ]

He proceeded to obtain a degree from the Nigerian institute of journalism. [3]

Career

Roberts began his career as an intern at the Nigerian Television Authority, he was later offered a contract staff position where he worked actively as a production assistant, assistant producer, grew to become producer-presenter and then associate producer and director of some major shows on NTA all within 2002 to 2007.

From 2007 to 2010, he worked as a creative director for Linda Ikeji's Blackdove Media. He Produced the Style Night Fashion Show which became the annual event on the Nigerian Entertainment and fashion Calendar. He later became the managing director of the F.M & B magazine.

Roberts established the Qhue concept group in 2011, according to him it was established in response to a growing demand for creative, informative and effective communication and events production as well as management.[ citation needed ]

He started the Miss Tourism Nigeria and Mr. Universe Nigeria brands in 2012, which hsa become a reputable Nigerian pageant organisation; he has so far hosted twelve successful editions. [4] [ needs update ]

In 2015, he registered the Miss Tourism Africa brand and the Men's Fashion Week Nigeria in 2018 with its debut edition in the same year while the Miss Tourism Africa debut it's maiden edition in 2022. [5]

Roberts currently sits as National Director for Miss Grand Nigeria, Miss Cosmo Nigeria, Miss Eco Nigeria, Miss Eco Teen Nigeria and Miss Tourism World Nigeria. In 2024, he acquired an international franchise with Miss Grand International and Miss Eco International, granting him rights to produce delegates to represent Nigeria at the global stage. [6] [7] [8]

Awards and recognitions

In 2022, he was listed among the Forty Under Forty Africa awards under the category of beauty and lifestyle. [9] [2]

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References

  1. ↑ Telegraph, New (2022-04-17). "Our lives being watched by more people than we envisage –Santiago Roberts - New Telegraph". newtelegraphng.com. Retrieved 2024-08-18.
  2. 1 2 Awal, Mohammed (2022-04-05). "Forty under 40 Africa Awards honours entrepreneurs from 16 African countries". The Business & Financial Times. Retrieved 2024-08-18.
  3. ↑ "Meet Santiago Roberts; Nigeria's King & Queen Maker For Pageants". Linda Ikeji's Blog. 2016-03-12. Retrieved 2024-08-18.
  4. ↑ "I Invest Personal Properties, Funds To Host Grand Beauty Contests – Santiago Roberts – Independent Newspaper Nigeria". 2019-02-02. Retrieved 2024-08-18.
  5. ↑ Opanuga, Jimisayo (2024-08-08). "Mens' Fashion Week: Nigeria to play host to 40 international designers". The Guardian Nigeria News - Nigeria and World News. Retrieved 2024-08-18.
  6. ↑ "Santiago Roberts Acquires 'Miss Grand International' and 'Miss Eco International Pageant' Franchises – THISDAYLIVE". www.thisdaylive.com. Retrieved 2024-08-18.
  7. ↑ "Santiago Roberts Acquires Global Pageant Franchises – Independent Newspaper Nigeria". 2023-08-05. Retrieved 2024-08-18.
  8. ↑ Okay, Rita (2023-07-28). "Nigeria set to raise its profile on international stage – Santiago Roberts". Vanguard. Retrieved 2024-08-18.
  9. ↑ Ononye, Ifeoma (2022-04-17). "MISS TOURISM AFRICA CO-FOUNDER WINS AFRICA 40UNDER40 AWARDS". New Telegraph . p. 25.
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