Seva Granik (born April 20, 1975 in Tashkent, Uzbekistan) is a New York City-based party promoter.
Seva Granik (born April 20, 1975 in Tashkent, Uzbekistan) is a New York City-based party promoter.
Born in Tashkent, Uzbekistan, Granik immigrated to Brooklyn, where he became involved in Brooklyn's underground techno rave scene.
Dubbed "the reigning king of NY nightlife" [1] by i-D Magazine , Granik has since become an event producer known for holding parties for queer Brooklynites as well as the international world of high-end fashion.
In 2005, along with his roommate and friends, Granik started the email listserv and experiential events company MyOpenBar, [2] [3] [4] which published information about open bars and notable nightlife events, and produced parties featuring experimental performances in off-the-grid settings. Between 2005 and 2009, MyOpenBar opened offices in Austin, Miami, Los Angeles, Seattle, Boston, and Washington, D.C.
Following the closure of MyOpenBar in 2009, Granik and ex-MyOpenBar editorial director Rebecca Smeyne launched ABRACADABRA, [5] [6] [7] [8] [9] a boutique underground performative events agency that showcased left-field and unusual talent in unsanctioned venues.
In 2010, Granik joined the curatorial committee at MoMA PS1's Warm Up event series as Bookings and Production Manager. [10] [11] He quit this position the following year.
In 2013, Granik partnered with the NYC nightlife personality and event producer Ladyfag on the launch of SHADE, [12] [13] [14] [15] [16] [17] [18] [19] the first queer underground rave event series in New York. Granik and Ladyfag also produced New York Fashion Week parties, for such clients as Givenchy, Alexander Wang, Dsquared2, and magazines such as Maurizio Cattelan and Pierpaolo Ferrari's Toilet Paper . [20] [21] [22] [23] [24]
In 2015, as an employee of the fashion PR and events agency KCD, Granik acted as the senior producer on fashion runway shows for clients including Derek Lam and Narciso Rodriguez. [25] [26] [27]
The aforementioned seminal event series SHADE ran for three years and was shut down in the fall of 2015 as Granik's next underground queer rave project, UNTER, was already underway.
Eschewing press and media coverage, UNTER [28] was an underground techno rave project that frequently moved between unsanctioned locations and spawned several spinoff event series highlighting the diversity of musical genres in the dance music underground, such as gabber, "slambient," House music, and faster strains of techno.
Throughout this time, Granik contributed his writing and voice to various print and online publications [29] [30] [31] such as Medium and Vice .
In 2018, Granik was invited by New York University to write a syllabus for and teach a course on producing electronic dance music events. [32]
In the fall of 2023, Granik shut down the UNTER project. Two new underground party series were launched in the spring of 2024: Faggots Are Women (with his partner Kay Gabriel and friends), and Zero Chill.
In the fall of 2024, Granik co-produced FKA Twig's Eusexua Brooklyn event, [33] a dance party and an installation that sought to promote the artist's eponymous new album. [34]
In the summer of 2023, Granik partnered with the NYC-based trans artist Ruby Zarsky on "ALL DOLLED UP," [35] a one-night immersive art installation of NYC's first and only Trans-Women Dancers Strip Club featuring all trans women performers.
In the fall of 2023, Granik produced and co-directed "CHOKE HOLE,"[13] a queer drag wrestling show. [36]
A rave is a dance party at a warehouse, club, or other public or private venue, typically featuring performances by DJs playing electronic dance music. The style is most associated with the early 1990s dance music scene when DJs played at illegal events in musical styles dominated by electronic dance music from a wide range of sub-genres, including drum and bass, dubstep, trap, break, happy hardcore, trance, techno, hardcore, house, and alternative dance. Occasionally live musicians have been known to perform at raves, in addition to other types of performance artists such as go-go dancers and fire dancers. The music is amplified with a large, powerful sound reinforcement system, typically with large subwoofers to produce a deep bass sound. The music is often accompanied by laser light shows, projected coloured images, visual effects and fog machines.
The Club Kids were a group of young New York City dance club personalities. The group was notable for its members' flamboyant behavior and outrageous costumes.
Berghain is a nightclub in Berlin, Germany. It is named after its location near the border between Kreuzberg and Friedrichshain, and is a short walk from Berlin Ostbahnhof main line railway station. Founded in 2004 by friends Norbert Thormann and Michael Teufele, it has since become one of the world's most famous clubs and has been called the "world capital of techno."
German electronic music is a broad musical genre encompassing specific styles such as Electroclash, trance, krautrock and schranz. It is widely considered to have emerged in the late 1960s and early 1970s, becoming increasingly popular in subsequent decades. Originally minimalistic style of electronic music developed into psychedelic and prog rock aspects, techno and electronic dance music. Notable artists include Kraftwerk, Can, Tangerine Dream and Deutsch Amerikanische Freundschaft. German electronic music contributed to a global transition of electronic music from underground art to an international phenomenon, with festivals such as Love Parade, Winterworld and MayDay gaining prominence alongside raves and clubs.
A nightclub is a club that is open at night, usually for drinking, dancing and other entertainment. Nightclubs often have a bar and discothèque with a dance floor, laser lighting displays, and a stage for live music or a disc jockey (DJ) who mixes recorded music. Nightclubs tend to be smaller than live music venues like theatres and stadiums, with few or no seats for customers.
House of Yes is a creative collective and nightclub in Bushwick, Brooklyn, New York City. The House of Yes nightclub was opened by artists Kae Burke and Anya Sapozhnikova, and partners Justin Ahiyon and Ilan Telmont in 2015.
Techno is a genre of electronic dance music which is generally produced for use in a continuous DJ set, with tempos being in the range from 120 to 150 beats per minute (BPM). The central rhythm is typically in common time (4/4) and often characterized by a repetitive four on the floor beat. Artists may use electronic instruments such as drum machines, sequencers, and synthesizers, as well as digital audio workstations. Drum machines from the 1980s such as Roland's TR-808 and TR-909 are highly prized, and software emulations of such retro instruments are popular.
Rayne Baron, known professionally as Ladyfag, is a New York City-based writer, performer, nightlife personality, and events producer.
Seth Troxler is an American DJ and record producer from Lake Orion, Michigan. His DJ work focuses on house and techno, while he has produced on the Wolf + Lamb, Crosstown Rebels and Circus Company labels, collaborating with artists Art Department, Deetron, Tiefschwarz, Matthew Dear and Subb-an.
Frankie ‘Bones’ Mitchell is a prominent figure in the development of dance music within the United States. Widely regarded as the "Godfather of American Rave Culture". Throughout the 80s & 90, Frankie played a major role in developing NYC's underground party scene. Bones began his career in the early 1980s, spinning at clubs and parties throughout New York & New Jersey. Bones gained widespread global recognition after organizing the first outdoor dance music party in the US. Storm Rave took place in Williamsburg, Coney Island, & Plumb Beach. Throughout his career, Frankie has produced, remixed, and officially released countless tracks, albums, EP's, and mixtapes. He has also performed at many large scale music festivals around the world such as Love Parade and Insomniac's Electric Daisy Carnival (EDC).Frankie continues to be an influential figure in the community and remains active as a performer, producer, and author represented globally by Southfirst (S1).
Heather Lotruglio, better known as Heather Heart, is an American based Techno DJ.
Stonewall 50 – WorldPride NYC 2019 was a series of LGBTQ events and celebrations in June 2019, marking the 50th anniversary of the 1969 Stonewall riots. It was also the first time WorldPride was held in the United States. Held primarily in the metropolitan New York City area, the theme for the celebrations and educational events was "Millions of moments of Pride." The celebration was the largest LGBTQ event in history, with an official estimate of 5 million attending Pride weekend in Manhattan alone, with an estimated 4 million in attendance at the NYC Pride March. The twelve-hour parade included 150,000 pre-registered participants among 695 groups.
Deconstructed club, also known as post-club or deconstructed music, is an experimental style of electronic dance music characterized by a post-modernist approach and an abrasive or dystopian tone. It stands opposed to the tropes of mainstream club styles, often dispensing with four-on-the-floor beats and stable tempo while mixing eclectic or abrasive sources.
Club Cumming is a gay bar and nightclub in the East Village neighborhood of Manhattan in New York City. It frequently hosts cabaret events, Broadway-style shows, dance parties and drag performances. Celebrities, especially Broadway actors, often make pop-up appearances there. The club opened in 2017 and is co-owned by actor Alan Cumming and promoter Daniel Nardicio, who founded it with the owners of the space's previous establishment. The bar was ordered to temporarily halt its shows in 2018, when it was discovered that its liquor license did not include a provision for live entertainment. The matter was resolved swiftly and with community support. The club was shuttered in March 2020 due to the COVID-19 pandemic, but it continued to host cabaret and comedy shows via live stream for most of the year. The venue reintroduced on-site outdoor events in December 2020 and reopened at full indoor capacity in May 2021. Club Cumming has generally been well received by critics, who cite its eclectic entertainment repertoire, its inclusivity and the spontaneity of its atmosphere.
DJ Nita known as Nita Aviance is a dancer, percussionist, jazz singer, DJ, music producer, actor, and a member of The Carry Nation along with fellow DJ/producer Will Automagic. Nita is also half of two other production teams, BOOKWRMZ and Brooklyn Is Burning, as well as a member of the production team Pyramide.
Kim Aviance is a performance and visual drag artist, and nightclub hostess from the voguing and ballroom House of Aviance. She is a classically trained dancer and musician, and one of New York City's nightlife personalities. She is deemed a "New York nightlife queen", and has won numerous awards in the ball culture world. Aviance is a gender-non-conforming, and trans appearing.
Hot Mass is an electronic music dance party held weekly since December 2012 below Club Pittsburgh, a private gay club and bathhouse in Pittsburgh, Pennsylvania, United States. The event indirectly grew out of Pittsburgh's LGBT, disco, and electronic music subcultures of the 1970s, 1980s, and 1990s. Critics have noted the experience and quality of music at Hot Mass is difficult to find elsewhere in the United States, comparing it favorably to European nightclubs and parties, including Berghain.
China Chalet was a Chinese restaurant located in the Financial District of New York City. Opened in 1975, the restaurant operated as a luxury dim sum banquet hall catering to a business clientele. Beginning in the 2000s, China Chalet contemporaneously operated as a rental space for nightlife events, alternately serving as an event space, nightclub, and concert venue. China Chalet permanently closed in 2020.
Papi Juice is Brooklyn-based Q.T.P.O.C. art collective and nightlife party. Papi Juice was founded in 2013 by resident DJs Adam Rhodes and Oscar Nñ and visual artist Mohammed Fayaz. The artwork made from the collective's fliers has been featured in post-Stonewall museum exhibitions at venues like the Brooklyn Museum of Art, they have taught workshops at MoMA PS1, and participated in the BOFFO Performance Festival on Fire Island.
Eusexua is the upcoming third studio album by English singer FKA Twigs. It is set to be released on 24 January 2025 through Young and Atlantic Records. It marks her first studio album in five years, following Magdalene (2019), and her first full body of work in over three years, following the mixtape Caprisongs (2022).
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