Shailendra Singh (producer)

Last updated
Shailendra Singh
Born
India
OccupationsEntrepreneur, sports marketer, film producer, author
Known forCo-founder of Percept Limited; Inceptor of Sunburn Festival; Guestlist4Good; Boss Entertainment LLP
SpouseNayana Singh

Shailendra Singh is an Indian film producer, entrepreneur, sports marketer, and author. He is the co-founder and former Joint Managing Director of Percept Limited, the inceptor of the Sunburn Festival, [1] [2] and the founder of Boss Entertainment LLP and the social enterprise Guestlist4Good. [3] [4]

Contents

He has worked across media, live entertainment and films. Over the course of his career, Singh has been associated with 23 startups, [4] produced more than 70 feature films, [5] created India's first commercial animation film Hanuman (2005), [6] the first children's cinema Makdee (2002), and the Pakistani cross-border release Khuda Kay Liye (2007). [2] [7]

Career

Advertising and sports marketing

Singh co-founded Percept Ltd, an entertainment and communications company. [3] In 1997, he established a sports marketing and management venture that was involved in deals such as the Sahara sponsorship of the Indian national cricket team. [8] [4] [9]

He later launched Percept Talent, a talent management venture with Lachlan Murdoch, managing Aishwarya Rai, Hrithik Roshan, Yuvraj Singh, Kapil Dev, and others. [10] [11]

Sunburn Festival

In 2007, Singh co-created the Sunburn Festival at Candolim Beach, Goa. [12] The event later expanded into formats such as Sunburn Arena, Reload, Campus and City Festivals. In 2014, the International Music Summit ranked Sunburn as the third-largest electronic music festival globally. Singh was also included in the inthemix list of 50 influential people in electronic dance music, where he was the only Indian named. [2] [7] [13]

Guestlist4Good and Boss Entertainment

Singh later launched Guestlist4Good, an entertainment initiative that organised events such as those at DY Patil Stadium and supported education programmes through its partnership with Magic Bus. [14] He is also associated with Boss Entertainment LLP. [3]

In 2024, Singh commented on leadership changes related to Percept and on media coverage concerning Sunburn in trade publications. [15]

Film and media

Singh has been credited with producing and releasing 72 feature films through Percept's film operations and other ventures. [16]

Selected filmography

Awards and recognitions

References

  1. ↑ Murthy (7 November 2014). "Neeraja". The Hindu. Retrieved 17 December 2025.
  2. 1 2 3 Farooqui, Maryam (13 November 2019). "Here's how Shailendra Singh, driving force behind Sunburn, started Asia's largest music festival". Moneycontrol. Retrieved 17 December 2025.
  3. 1 2 3 "Shailendra Singh, Inceptor of Sunburn, celebrates 15 years of Asia's largest dance music festival". The Times of India. 24 December 2022. Retrieved 17 December 2025.
  4. 1 2 3 "After kick-starting 23 successful startups, Shailendra Singh now wants to revolutionise the entertainment industry by 2020". The Economic Times. 28 May 2018. Retrieved 17 December 2025.
  5. ↑ "Shailendra Singh Directs Guerrilla Home-Video On 'Bad Boy Of Ballet', Sergei Polunin". ABP News . 5 March 2020. Retrieved 17 December 2025.
  6. ↑ "Percept's 'Hanuman' to popularise animation. - Exchange4media". exchange4media. 26 September 2005. Retrieved 17 December 2025.
  7. 1 2 "Sunburn Festival aims to unite youth in entertainment-starved India". Mint. 22 November 2016. Retrieved 17 December 2025.
  8. ↑ "Sahara India Pariwar clinches Indian cricket team sponsorship for next 4 years - Exchange4media". exchange4media. 20 December 2005. Retrieved 17 December 2025.
  9. ↑ "Shailendra Singh on starting Sunburn, Percept & 23 other startups". Free Press Journal. 27 October 2025. Retrieved 17 December 2025.
  10. ↑ "Murdoch to launch Indian talent agency". The Hollywood Reporter. 10 May 2007. Retrieved 17 December 2025.
  11. ↑ "Murdoch Jr-Percept JV launches Percept Talent Management". afaqs!. 10 May 2007. Retrieved 17 December 2025.
  12. ↑ Mahindru, Megha (22 October 2013). "Sunburn and the Indian EDM Explosion". Rolling Stone India. Retrieved 17 December 2025.
  13. ↑ "Shailendra Singh: 'We're the Shah Rukh Khan of Dance Music Festivals'". Rolling Stone India. 14 November 2016. Retrieved 17 December 2025.
  14. ↑ "Guestlist4Good concert will "bring the love back"". Everything Experiential. 1 December 2017. Retrieved 17 December 2025.
  15. ↑ "Exclusive: Sunburn founder Shailendra Singh reacts to Harindra Singh's departure". Everything Experiential. 5 January 2024. Retrieved 17 December 2025.
  16. 1 2 "72 Films". shailendrasingh.me. Retrieved 17 December 2025.
  17. ↑ "Dino Morea recalls Pyaar Mein Kabhi Kabhi producer asking him to change his name to Siddhant, says girls pulled his jacket after film's popularity". The Indian Express. 9 May 2024. Retrieved 17 December 2025.
  18. ↑ "Shailendra Singh: I want to be the voice of people outside Bollywood". The Times of India . 28 January 2017. Retrieved 17 December 2025.
  19. ↑ "Revolution in acting, filmmaking in Bollywood: Shailendra Singh". India TV . 10 May 2014. Retrieved 17 December 2025.
  20. ↑ "Salman Khan charged one rupee for Phir Milenge, agreed to play HIV positive man after entire Bollywood said no: producer Shailendra Singh". The Indian Express . 10 September 2024. Retrieved 17 December 2025.
  21. ↑ "Percept's 'Hanuman' to popularise animation. - Exchange4media". exchange4media. 26 September 2005. Retrieved 17 December 2025.
  22. ↑ "Now Playing in India: A Rare View of Pakistan (Published 2008)". The New York Times . 16 April 2008. Retrieved 17 December 2025.
  23. ↑ "'Kanchivaram' sweeps awards". Deccan Herald. 29 December 2009. Retrieved 17 December 2025.
  24. ↑ "Percept's Shailendra Singh gets Dynamic Entrepreneur of the Year award". BestMediaInfo. 25 April 2011. Retrieved 17 December 2025.
  25. ↑ "Shailendra Singh receives Brand Icon of the Year 2013". EVENTFAQS. Retrieved 17 December 2025.
  26. ↑ Naushad, Afra (12 June 2013). "Shailendra Singh: New kid on the writers' block". Arab News. Retrieved 17 December 2025.
  27. ↑ PTI (10 June 2014). "Shailendra Singh turns film director with Gupta Clinic". The Times of India. Retrieved 17 December 2025.
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