Sid Ramnarace

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Sid Ramnarace
IAF NYC Panel Opening 2024 219.png
Ramnarace at the 2024 Independent Art Fair opening reception at Spring Studios in New York City.
Alma mater Cleveland Institute of Art
Occupation Industrial Designer • Consumer Strategist
Known for Ford Mustang
Cuisinart
Aston Martin Project Vantage Concept
Ford 24.7 [1]
Savora [2]
Videri [3]

Sid Ramnarace is a Canadian-born American designer, [4] and consumer strategist who has worked with the Ford Motor Company, in Dearborn, Michigan, United States, and has designed automobiles, furniture, jewelry, textiles, glassware, and home decor. [5] [6]

Contents

Background

At the age of 12, he submitted letters to Chuck Jordan at General Motors and Jack Telnack at Ford in the hope of receiving advice on landing a job as an automobile designer. [7] Based on the reply from those letters, Ramnarace subsequently enrolled at the prestigious Brooklyn Technical High School, majoring in Industrial Design. [8] He went on to study at the Cleveland Institute of Art, where he graduated with a degree in industrial design, studying under design pioneer, Viktor Schreckengost.

Career

Automotive and Transportation

After a brief stint at General Motors as a contract designer, Ramnarace began at Ford working at Ford's Global Design Center and developed textiles, color and trim for the Ford Explorer, Ford Prodigy [9] and 24.7 show car concepts, [10] where he worked under VP of Design J Mays and Chief Designer Laurens van den Acker.

He has contributed to automobile interiors and exteriors including the Ford Edge and Lincoln MKX, Ford Flex, Ford Thunderbird [11] and most notably, the 5th generation Ford Mustang which was cited as one of the most iconic cars of the last 20 years. [12]

IoT and Media Technology

New York City Metropolitan Transit Installation at Grand Central-42nd Street station Subway Station in 2019 New York City Metropolitan Transit Installation Grand Central Videri 2019 219.png
New York City Metropolitan Transit Installation at Grand Central–42nd Street station Subway Station in 2019

In 2019, Ramnarace became EVP at Videri, an early-stage IoT and media technology firm, responsible for the development and implementation of addressable displays, cloud distribution, engaging content capabilities, and a unique app-enabled infrastructure. Through a partnership with the New York Transit Authority and Outfront Media, the firm implemented a strategic deployment of its ON Smart Media platform, [13] throughout the New York City Subway system and subsequently to stadiums [14] retail environments [15] and public spaces around the world. [16] [17]

Consumer Goods

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International Housewares Association Trade Panel 2015

In 2021, following the acquisition of Conair Corporation by the New York-based private equity firm, American Securities, [18] Ramnarace joined to lead a brand and product revitalization for Cuisinart.

Partnering with international product development and innovation firms, [19] Harman, [20] Karim Rashid, Inc. alumnus, Steve Cozzolino, [21] Ramnarace launched the One Cuisinart Strategy to promote the brand globally. [22] [23] Ramnarace worked extensively with members of the CMA in Asia to promote trade, focusing on emerging technologies and manufacturing expertise. [24] [25] [26]

In 2022, Ramnarace led an effort with the executive team from American Securities to engage Berlin-based MetaDesign, [27] [28] part of the Publicis Groupe in a strategic redesign of the Cuisinart brand experience. Subsequently, agency partners Publicis Sapient [29] [30] were brought in to manage a comprehensive redesign of the brand e-commerce and web experience based on the work done by Ramnarace and MetaDesign.

Ramnarace has also spent time teaching at his alma mater as well as appearing as a guest speaker at the University of Michigan Ross School of Business at the MBA in Marketing program. [31]

Selected projects

References

  1. ↑ "Why Ford's 24.7 Concepts Were So Ahead Of Their Time (For Better Or Worse)". www.slashgear.com. Retrieved 2025-08-14.
  2. ↑ "International Home + Housewares Show 2013: Savora, Q+A with Sid Ramnarace - Core77". www.core77.com. Retrieved 2025-08-14.
  3. ↑ "OUTFRONT Media Partners With Videri To Introduce New Digital Display Platform". www.prnewswire.com. Retrieved 2025-08-14.
  4. ↑ "International Home + Housewares Show 2013: Savora: Q+A, with Sid Ramnarace". Core77. Retrieved 15 May 2013.
  5. ↑ "Ramnarace Gilles Cufflinks=Design Spotter" . Retrieved 26 January 2009.
  6. ↑ "1000 Product Designs: Form, Function and Technology from Around the World - Eric Chan".
  7. ↑ "Ford renews design links with The Cleveland Institute of Art". Car Design News. Retrieved 2 May 2002.
  8. ↑ "317A3568 | Mr. Sid Ramnarace '90 speaking to the Industrial … | Flickr". www.flickr.com. Retrieved 2025-08-14.
  9. ↑ "Prodigy Points Way To Ford's Future". EV World. Retrieved 16 March 2008.
  10. ↑ "Ford 24-7 Design Review". Car Design News. Archived from the original on 27 January 2007. Retrieved 18 May 2007.
  11. ↑ "John Phillips: Capturing the Allure of Ginger". Car and Driver. Retrieved 15 August 2014.
  12. ↑ "25 Most Iconic Cars of the Past 20 Years". Businessweek. Archived from the original on May 27, 2009. Retrieved 16 February 2010.
  13. ↑ "OUTFRONT Media Rolls Out On Smart Media Platform at TurnStyle Columbus Circle". www.prnewswire.com. Retrieved 2025-08-14.
  14. ↑ "Red Bull Mediahouse". Archived from the original on 2021-10-06. Retrieved 2025-08-14.
  15. ↑ "Videri. – We bring easy to digital". videri.com. Retrieved 2025-08-14.
  16. ↑ "Videri News & Media | Digital Signage Today". www.digitalsignagetoday.com. Retrieved 2025-08-14.
  17. ↑ https://fox2now.com/business/press-releases/ein-presswire/668495439/lago-innovation-fund-expands-its-reach-in-b2b-technology-space-with-20mm-in-growth-capital-for-videri/
  18. ↑ "American Securities to Buy Hair-Dryer, Appliance Maker Conair". Archived from the original on 2021-03-12. Retrieved 2025-08-14.
  19. ↑ "Innovation & Experience Design Case Studies — Jonathan Morgan". www.expstrategist.com. Retrieved 2025-08-14.
  20. ↑ "Strategic Branding & Design Agency | Huemen Design". www.huemendesign.com. Retrieved 2025-08-14.
  21. ↑ "IDSA Designer Spotlight Interview — Cozzolino Studio". www.cozzolinostudio.com. Retrieved 2025-08-14.
  22. ↑ "Lapine Acquired by adm Group". members.asicentral.com. Retrieved 2025-08-14.
  23. ↑ "Conair | Company | American Securities". www.american-securities.com. Retrieved 2025-08-14.
  24. ↑ "Cuisinart Launches Soho Collection to Make Mornings Easier". www.prnewswire.com. Retrieved 2025-08-14.
  25. ↑ "Cuisinart Introduces Limited-Edition Caskata™ Collection". www.prnewswire.com. Retrieved 2025-08-14.
  26. ↑ "Cuisinart Introduces New Indoor Pizza Oven". www.prnewswire.com. Retrieved 2025-08-14.
  27. ↑ "Cuisinart — MetaDesign". metadesign.com. Retrieved 2025-08-14.
  28. ↑ "MetaDesign is Red Dot: Agency of the Year 2022 | Red Dot Design Award". www.mynewsdesk.com. Retrieved 2025-08-14.
  29. ↑ "Archived copy" (PDF). Archived from the original (PDF) on 2024-02-08.{{cite web}}: CS1 maint: archived copy as title (link)
  30. ↑ "Lizzie Calo". www.lizziecalo.com. Retrieved 2025-08-14.
  31. ↑ "Past Speakers". YaffeCenter. Archived from the original on 7 January 2009. Retrieved 15 May 2008.
  32. ↑ Lingeman, Jake (December 9, 2013). "Facts and Figures on America's First Pony Car". Autoweek : 29.
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