Sitecore

Last updated

Sitecore
Company typePrivate
Industry Software
Founded2001 in Denmark
Headquarters
San Francisco
,
United States
Key people
Dave O'Flanagan, CEO (March 2024)
Products
  • Sitecore Experience Manager
  • Sitecore Experience Platform
  • Sitecore Experience Commerce
  • Sitecore Content Hub
  • Sitecore OrderCloud
  • Sitecore Send
  • Sitecore CDP
Subsidiaries Reflektion
Website sitecore.com

Sitecore is a customer experience management company that provides web content management, and multichannel marketing automation software. The company was founded in 2001 in Denmark.

Contents

Origins

In 1998, in Copenhagen, Denmark, University of Copenhagen alumni Thomas Albert, Jakob Christensen, Peter Christensen, Ole Sas Thrane, and Michael Seifert founded Pentia A/S, a systems integration company that focused on implementing websites built on Microsoft technologies. At the time, building and managing websites required the expertise of a programmer or developer. Thrane and Christensen devised and patented a set of procedures for building and managing websites [1] and turned their invention into a content management system product.

In 2001, Sitecore was spun off as a separate business entity that initially sold content management systems in the Danish market. However, the company has grown into a global provider of customer experience management software targeted primarily at corporate marketing departments and marketing service providers. [2]

Acquisitions

In July 2011, Sitecore acquired the development team and intellectual property of Pectora, a provider of web publishing solutions[ buzzword ] for deep integration with print-based projects. [3]

In November 2013, Sitecore acquired the assets of commerceserver.net from Smith (formerly Ascentium) and took responsibility and ownership for developing, marketing, and selling Sitecore Commerce Server, formerly a Microsoft product called Microsoft Commerce Server. [4]

In July 2014, Sitecore acquired a majority stake in Komfo, a Danish social media marketing and community engagement application provider and introduced its social media marketing suite, Sitecore Social. [5]

In October 2018, Sitecore announced the acquisition of Stylelabs, a marketing technologies software vendor, and stated its intent to incorporate Stylelabs' digital asset management, marketing resource management and product information management applications into its Experience Cloud; [6] the acquisition was completed in November 2018.

In June 2019, Sitecore acquired Hedgehog, a digital consultancy. [7]

In March 2021, Sitecore acquired Boxever and Four51. Boxever is a SaaS-based Customer Data Platform (CDP) that provides decisioning and experimentation. Four51 is a company delivering modern B2B and B2C experiences for enterprise brands. [8]

In May 2021, Sitecore acquired Moosend. Moosend is a marketing automation platform. [9]

In September 2021, Sitecore acquired Reflektion. Reflektion is an AI-powered digital search platform. [10]

Sitecore MVP Award

The Most Valuable Professional (MVP) Award is a recognition given by a number of technology organizations to individuals who have made outstanding contributions to their communities, particularly in the areas of technology, innovation, and sharing their inventing and experience. Inspired by Microsoft Most Valuable Professional award, Sitecore in 2006 introduced Sitecore Most Valuable Professional (MVP) Award. [11] This award, running ever since, acknowledges professionals who actively contribute their knowledge and expertise to the Sitecore community, both online and offline. MVPs are selected from several thousands of certified developers and active community participants, making it a prestigious recognition within the Sitecore ecosystem. This program highlights individuals who have made a significant impact through their contributions and support for Sitecore products and their users.

Sitecore employees are not eligible for participation, mostly because of having an unfair inside knowledge advantage and a conflict of interests. There are no other constraints to the participants, as soon as they demonstrate excellence over 12 consequent months starting December 1st of each year.

Sitecore publishes an official press release each year after the award winners are announced, typically between the end of January and early February. [12] All the award winners for the past years since 2008 are published at Sitecore MVP Directory that allows searching and filtering by various criteria, such as a category, country, year or direct search by a winner's name to see the years of award recognition and categories. [13] In addition, starting from 2024, Sitecore introduced a digital, trackable certificate on a Credly platform to further authenticate and recognize the achievements of the award winners. This advancement provides a verifiable testament to the awardee's accomplishments in the Sitecore community.

Sitecore MVP award winners contribute significantly to the success of Sitecore DXP ecosystem, by creating innovations above the company's products, sharing knowledge about the technology and implementation strategy as well as functioning in the capacity of brand ambassadors.

Leadership

Michael Seifert was the company's CEO from its founding in 2001 until 2017. His method for collecting human experience analytics data was awarded US Patent 8,255,526 in August 2012. [14]

Related Research Articles

<span class="mw-page-title-main">Dassault Systèmes</span> French Software Company

Dassault Systèmes SE is a French multinational software corporation which develops software for 3D product design, simulation, manufacturing and other 3D related products.

Teradata Corporation is an American software company that provides cloud database and analytics-related software, products, and services. The company was formed in 1979 in Brentwood, California, as a collaboration between researchers at Caltech and Citibank's advanced technology group.

<span class="mw-page-title-main">Rockwell Automation</span> American industrial automation provider

Rockwell Automation, Inc. is an American provider of industrial automation and digital transformation technologies. Brands include Allen-Bradley, FactoryTalk software and LifecycleIQ Services.

<span class="mw-page-title-main">Intuit</span> American financial software company

Intuit Inc. is an American multinational business software company that specializes in financial software. The company is headquartered in Mountain View, California, and the CEO is Sasan Goodarzi. Intuit's products include the tax preparation application TurboTax, personal finance app Mint, the small business accounting program QuickBooks, the credit monitoring service Credit Karma, and email marketing platform Mailchimp. As of 2019, more than 95% of its revenues and earnings come from its activities within the United States.

<span class="mw-page-title-main">NICE Ltd.</span> Surveillence and data analytics company in Israel

NICE is an American technology company specializing in customer relations management software, artificial intelligence, digital and workforce engagement management. The company serves various industries, such as financial services, telecommunications, healthcare, outsourcers, retail, media, travel, service providers, and utilities.

Microsoft Commerce Server is a Microsoft product for building e-commerce systems using Microsoft .NET technology.

<span class="mw-page-title-main">J2 Global</span> American publicly traded technology company based in Hollywood, Los Angeles, California

J2 Global, Inc. was an American technology holding company based in Los Angeles, California. The company provided Internet services through two divisions: Business Cloud Services and Digital Media.

<span class="mw-page-title-main">EPAM Systems</span> American technology company

EPAM Systems, Inc. is an American company that specializes in software engineering services, digital platform engineering, and digital product design, operating out of Newtown, Pennsylvania. EPAM is a founding member of the MACH Alliance.

<span class="mw-page-title-main">Interactive Intelligence</span> Software company

Interactive Intelligence was a telecommunications software and cloud computing development company that provided unified business communications solutions for call centers, Voice over IP companies, and business process automation.

<span class="mw-page-title-main">Qualtrics</span> Experience management company

Qualtrics is an American experience management company, with co-headquarters in Seattle, Washington, and Provo, Utah, in the United States. The company was founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith, and Stuart Orgill.

Pivotal CRM is a customer relationship management (CRM) software system offered by Avolin, an enterprise software and service company headquartered in Austin Texas. Pivotal CRM includes software tools for sales force automation (SFA), marketing automation and lead management, and customer service automation, as well as partner management, mobile CRM, analytics and call scripting. Industry specific versions of the Pivotal CRM suite are also offered for several industries, including institutional asset management, mutual fund wholesaling, capital markets, commercial banking, private banking, home building and real estate, healthcare, and legal services, among others. Built on .NET Framework, Pivotal CRM embeds several commonly used Microsoft business products within the CRM system, including Microsoft Office, Microsoft Outlook, Microsoft SharePoint, and Microsoft Visual Studio.

Adobe Experience Cloud (AEC), formerly Adobe Marketing Cloud (AMC), is a collection of integrated online marketing and web analytics products by Adobe.

VoloMetrix, Inc. is an American subsidiary of Microsoft based in Seattle, Washington. VoloMetrix sells people analytics software that combines data from collaboration platforms to create data visualizations and dashboards. At the end of April 2013, the company raised $3.3M in series A funding from Shasta Ventures. In October 2014, VoloMetrix announced a series B funding round with Shasta Ventures and Split Rock Partners that raised $12M. In September 2015, Microsoft announced that they had acquired the company, but did not disclose the amount. The acquisition was made to improve existing Microsoft offerings such as Microsoft Office 365 and Microsoft Delve.

<span class="mw-page-title-main">Reflektion</span> Digital search platform

Reflektion is a software company founded by former Google engineer Amar Chokhawala in 2012. Employing machine learning, the company has developed a next-generation personalization platform that raises conversion and revenue for leading digital retailers. The solution, referred to as Individualized Commerce, captures shopper preferences and behavior, and quickly responds to site visitors with the most individually relevant merchandise and site-search results. Chokhawala founded the company after an 11-year stint at Google, where he developed similar user modeling and semantic learning techniques for the AdSense, Gmail and Google Books platforms.

<span class="mw-page-title-main">Michael Seifert (programmer)</span>

Michael Seifert is a Danish computer programmer, inventor, businessman, and entrepreneur in the IT industry. He is co-developer of DikuMUD, a popular multiplayer text-based role-playing game codebase, and former chief executive officer of Sitecore, a global customer experience management software company, which he co-founded in Copenhagen, Denmark in 2001. In 2013 Seifert won Denmark's annual IT Prize for lifetime achievement in the field of information technology.

<span class="mw-page-title-main">Sitecore Commerce Server</span>

Commerce Server was a software product for building multichannel e-commerce applications and systems using .NET Framework technology. The product has changed ownership and names several times. Previously known as Microsoft Commerce Server, it was at the end of the product lifecycle developed, sold, and supported by Sitecore for building multichannel e-commerce applications. It was replaced in 2021 with Sitecore Commerce Cloud. The latest release of the product was Sitecore Commerce Server 11.1, released in October 2014.

<span class="mw-page-title-main">Episerver</span> Swedish software company

Episerver is a software company offering web content management (WCM), digital commerce, and digital marketing, through the Episerver Digital Experience Platform Cloud Service. In January 2021, Episerver announced that they were rebranding as Optimizely, a company they acquired in October, 2020.

<span class="mw-page-title-main">Khoros, LLC</span> American software company founded in 2019

Khoros, formerly Spredfast + Lithium, is a global customer engagement software company that provides online community management, social media marketing, social media analytics, digital care, and content management software and services to enterprise brands and agencies. Khoros owns over a dozen patents for social media marketing, online community, and care technologies.

<span class="mw-page-title-main">Aprimo</span> Global marketing automation software company

Aprimo (/æ,primo/) is a United States-based company that develops and sells marketing automation software and digital asset management (DAM) technology for marketing and customer experience departments in enterprise organizations. Its software is designed to help manage the behind-the-scenes activities involved in marketing.

<span class="mw-page-title-main">Oracle Advertising and Customer Experience (CX)</span> Cloud-based marketing service

Oracle Advertising and Customer Experience (CX) is a suite of cloud-based applications offered by Oracle Corporation that includes tools for advertising, marketing, sales, e-commerce, customer service.

References

  1. ↑ USpatent 7856345,Christensen, Jakob H.&Thrane, Ole S.,"Method for building and managing a web site",issued 2010-12-21, assigned to Sitecore A/S
  2. ↑ Quackenbush, J. (4 August 2014). "Sitecore Triples Size in Sausalito Move". North Bay Business Journal. Archived from the original on 9 August 2018. Retrieved 19 September 2019.
  3. ↑ "Sitecore Adds Print Media to Customer Engagement Platform via Acquisition". CMS Wire. 5 July 2011. Retrieved 4 September 2014.
  4. ↑ "Sitecore Acquires Commerceserver.net to Extend .NET CXM Play". Gartner Inc. 27 November 2013. Retrieved 4 September 2014.
  5. ↑ "Social media marketing from Sitecore". KM World. 14 July 2014. Retrieved 4 September 2014.
  6. ↑ "Sitecore to Acquire Innovative Content Marketing Software Vendor Stylelabs" (Press release). San Francisco, Calif. and Brussels, Belgium: Sitecore. 9 October 2018. Archived from the original on 19 September 2019. Retrieved 19 September 2019.
  7. ↑ "Sitecore Completes Hedgehog Acquisition". www.sitecore.com. Retrieved 29 January 2020.
  8. ↑ "Sitecore Acquires Boxever and Four51". www.sitecore.com. Retrieved 30 March 2021.
  9. ↑ "Sitecore Completes Acquisition of Moosend". www.sitecore.com. Retrieved 26 May 2021.
  10. ↑ "Sitecore Acquires AI-Powered Digital Search Platform Reflektion". www.sitecore.com. Retrieved 23 September 2021.
  11. ↑ "Sitecore Most Valuable Professional Award". mvp.sitecore.com. Retrieved 9 February 2024.
  12. ↑ "Sitecore announces 2024 Most Valuable Professionals". www.sitecore.com. Retrieved 23 September 2021.
  13. ↑ "Sitecore MVPs Directory". mvp.sitecore.com. Retrieved 23 September 2021.
  14. ↑ USpatent 8255526,Christensen, Jakob H.&Seifert, Michael,"Method for collecting human experience analytics data",issued 2012-08-28, assigned to Sitecore A/S
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.