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| Subsidiary of Anedom Company | |
| Industry | Interactive entertainment |
| Founded | 1995 (as Skyworks Technologies) |
| Founders | Garry Kitchen David Crane |
| Headquarters | |
Key people | Nasir Wajihuddin |
| Products | Video games |
| Parent | Anedom Company |
| Website | Official website |
Skyworks Interactive, formerly known as Skyworks Technologies, is a mobile media and video game development company that pioneered advergaming. It was founded in 1995 by Garry Kitchen and David Crane, video game industry veterans formerly of Activision and Absolute Entertainment. Kitchen and Crane sold their interest in Skyworks Interactive in 2007, and subsequently left the company in 2010.
Mobility and portability of media, or as Paul Levinson calls it in his book Cellphone, “the media-in-motion business” has been a process in the works ever since the “first time someone thought to write on a tablet that could be lifted and hauled – rather than on a cave wall, a cliff face, a monument that usually was stuck in place, more or less forever”. For a time, mobile media devices such as mobile phones and PDA’s were the primary source of portable media from which we could obtain information and communicate with one another. More recently, the smartphone has rendered the PDA obsolete. The growth of new mobile media as a true force in society was marked by smartphone sales outpacing personal computer sales in 2011.
Video game development is the process of creating a video game. The effort is undertaken by a game developer, who may range from a single person to an international team dispersed across the globe. Traditional commercial PC and console games are normally funded by a publisher, and can take several years to reach completion. Indie games can take less time and can be produced at a lower cost by individuals and smaller developers. The independent game industry has seen a substantial rise in recent years with the growth of new online distribution systems, such as Steam and Uplay, as well as the mobile game market, such as for Android and iOS devices.
Garry Kitchen is a video game designer, programmer, and executive best known for developing games for the Atari 2600, Commodore 64, Nintendo Entertainment System, and Super Nintendo Entertainment System, as well as co-founding Absolute Entertainment with ex-Activision developers. His port of Donkey Kong for the Atari 2600 was a major hit for Coleco, selling over a million copies. His other 2600 work includes Keystone Kapers and Pressure Cooker for Activision and Space Jockey for US Games. He also wrote Garry Kitchen's Gamemaker and The Designer's Pencil for the Commodore 64.
Skyworks was the creator of the Candystand, one of the first, large scale branded gaming sites online. Nintendo DS games include ATV: Quad Frenzy and Texas Hold 'Em Poker .
ATV: Quad Frenzy is a 2005 racing video game developed for the Nintendo DS by Skyworks Technologies and published by Majesco Entertainment. It was released for the Nintendo DS handheld games console on November 14, 2005 in North America, on June 16, 2006 in Europe and on October 25, 2007 in Australia. ATV: Quad Frenzy features five different game modes, which all center around ATV racing which takes place in various environments. Reviews of the game were critical; the game garnered only a 35% aggregated score from Metacritic.
Texas Hold 'Em Poker is a card game video game developed by Skyworks Technologies and published by Majesco Entertainment for the Game Boy Advance and Nintendo DS. The Game Boy Advance version was also released on a Twin Pack cartridge bundled with Golden Nugget Casino.
In 2007 Skyworks developed the ESPN Arcade, a sports-themed casual gaming site published in partnership with ESPN, which it operated for two years, powering the site with over 70 games from its library.
In December 2007, Skyworks Interactive was acquired by Anedom Company, a privately funded start-up founded by Nasir Wajihuddin and funded by Sharon Fordham, a former Nabisco senior executive and the former President of Weight Watchers Online. Following the acquisition, Wajihuddin became CEO, Fordham became Chairwoman, and Garry Kitchen was named COO. The company was re-booted to develop a real-time 3D virtual world, conceptualized by Anedom Company.
Nabisco is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco's plant in Chicago, a 1,800,000-square-foot (170,000 m2) production facility at 7300 S. Kedzie Avenue, is the largest bakery in the world, employing more than 1,200 workers and producing around 320 million pounds of snack foods annually.
In late 2008, Skyworks entered the iPhone business with the release of their first game title, Arcade Hoops Basketball , developed by Garry Kitchen, based on an online game created by David Crane. Based on the success of Arcade Hoops, and the lack of cash after the September 2008 market meltdown, Skyworks abandoned the development of its massive virtual world, rebooting as a media company focusing on the emerging mobile gaming market.
Arcade Hoops Basketball is a basketball video game developed and published by Skyworks Interactive. It was released as a download-only title on April 17, 2009 for the iOS and on December 28, 2009 for the Nintendo DSi via the DSiWare service. This was the first game developed and published by Skyworks Interactive.
By the end of 2011, Skyworks Interactive had had five #1 game apps and 21 top 100 apps in the Apple App Store, with an estimated share of over 5% of sports game downloads. Leading game apps included Arcade Hoops Basketball, Arcade Bowling, World Cup Table Tennis, Goaaal!, and Field Goal Frenzy Football. Its World Cup Table Tennis HD iPad game, which was launched during the summer of 2011, had been a #1 app in the Apple App Store in 70 countries, and was noted by Apple in 2011 Apple Rewind as a Top 100 Free App of 2011.
In 2010, Kitchen and Crane left the company. After their departure, Skyworks successfully fought efforts to put the company into bankruptcy.
