Opera Limited is a multinational technology conglomerate holding company headquartered in Oslo, Norway with additional offices in Europe, China, and Africa. Opera offers a range of products and services that include a variety of PC and mobile web browsers, GameMaker and gaming portals, the Opera News content recommendation products, the Opera Ads platform, and a number of Web3 and e-commerce products and services. The company's total user base is 311 million monthly active users.
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with the advertiser's demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space. The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.
Microsoft Advertising is an online advertising platform developed by Microsoft, where advertisers bid to display brief ads, service offers, product listings and videos to web users. It provides pay per click advertising on search engines Bing, Yahoo! and DuckDuckGo, as well as on other websites, mobile apps, and videos.
Xandr, formerly known as AppNexus, is an American multinational technology company operating a cloud-based software platform that enables and optimizes programmatic online advertising. Headquartered in the Flatiron District of New York City, the company has 23 offices in North America, Latin America, Europe, Asia and Australia.
Perion Network is a global technology company that provides digital advertising products and services. It is headquartered in Holon, Israel, with offices in Tel Aviv, New York, Los Angeles, London, Chicago, Boston, Atlanta, Toronto, and Kiev.
A smart TV, also known as a connected TV (CTV), is a traditional television set with integrated Internet and interactive Web 2.0 features that allow users to stream music and videos, browse the internet, and view photos. Smart TVs are a technological convergence of computers, televisions, and digital media players. Besides the traditional functions of television sets provided through traditional broadcasting media, these devices can provide access to over-the-top media services such as streaming television and internet radio, along with home networking access.
Over-the-top (OTT) media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms—the media through which companies have traditionally acted as controllers or distributors of such content. The term is most synonymous with subscription-based video on demand (SVoD) services that offer access to film and television content, such as Netflix and Amazon Prime Video. This content may include shows and movies for which the OTT acquired rights from the content owner. Programming may also include original content produced specifically for the service.
Samba TV is a television technology company that offers real-time insights and audience analytics. It was founded in 2008 by early employees of BitTorrent, including Samba TV's current chief executive officer, Ashwin Navin. The company develops software for televisions, set-top boxes, smart phones and tablets to enable interactive television through personalization. Through its portfolio of applications and TV platform technologies, Samba TV is built directly into the TV or set-top box and will recognize onscreen content—live or time-shifted—and make relevant information available to users at their request. The service is available only after a user activates it on a device, and is supported by interest-based advertising delivered on the television or on devices within the household. Through APIs and SDKs for mobile application software developers, Samba TV is usable on a second screen or the TV itself. Samba TV has a global addressable footprint of 46 million devices globally, 28 million of which are in the United States. Its devices are distributed in roughly 118 countries.
Adform is a global digital media advertising technology company specializing in real-time programmatic marketing automation technologies. Its operations are headquartered in Europe. The company specialized in the creation of technology that helps digital advertisers, agencies, and publishers create, target, buy or sell, and display digital advertising across internet-connected device. The company claims to provide technologies for each stage of the digital advertising process.
InMobi is an Indian multinational technology company, based in Bangalore. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising. The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.
Kiip was a mobile advertising network. It was co-founded by Brian Wong, Courtney Guertin, and Amadeus Demarzi in 2010. Kiip provided users with tangible rewards, such as a bottle of water for every eight miles run by a user in a game. Kiip's rewards platforms was designed for in-app engagement.
YuMe is a data analysis platform for television advertising, founded in 2004 by Jayant Kadambi and Ayyappan Sankaran. The company was acquired by RhythmOne plc, an advertising technology company, in February 2018.
Fleksy is a third-party, proprietary virtual keyboard app for Android and iOS devices. It attempts to improve traditional typing speed and accuracy through enhanced auto-correction and gesture controls. Fleksy uses error-correcting algorithms that analyze the region where the user touches the keyboard and feeds this through a language model, which calculates and identifies the intended word. Swiping gestures are used to control common functions, such as space, delete, and word correction.
Digital Remedy is a New York based digital media execution and technology company, founded in 2000 by Michael Seiman who is serving as CEO since its inception. The company was ranked by Forbes as 69th America's Most Promising Companies in 2015.
Flurry is an American mobile analytics, monetization, and advertising company founded in 2005. The company develops and markets a platform for analyzing consumer interactions with mobile applications, packages for marketers to advertise in-apps, as well as a service for applying monetization structures to mobile apps. Flurry analyzes 150 billion app sessions per month. The company's analytics platform tracks application sessions in iOS, Android, HTML5, and JavaME platforms. Flurry has raised a total of $65 million in funding since its founding and in March 2014 announced that it would partner with Research Now to create a panel database on mobile users. Flurry was acquired by Yahoo! on July 21, 2014 for somewhere between $200 and $300 million.
Innovid is an American online advertising technology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to include display and digital out-of-home when Herolens was acquired in 2019.
NewStore, Inc. provides Omnichannel-as-a-Service for enterprise retail brands worldwide. Its mobile-first, modular cloud platform includes point of sale (POS), order management (OMS), inventory, store fulfillment, clienteling, and native consumer app solutions.
Otello Corporation ASA is a Norwegian internet company which develops advertising and mobile software for operators, publishers and advertisers. It operates through its subsidiaries which include AdColony, a mobile advertising platform and network, Bemobi, a subscription-based mobile application and game discovery service, and Skyfire Labs, which provides mobile operators cloud based access for network management and video optimization, and advertising facilitation.
Jungo TV, LLC is a privately-held media company that owns and operates television channels and streaming apps founded in 2016. Jungo TV is headquartered in Los Angeles with offices in San Diego, Mumbai, and Manila.
Haystack News is a free ad-supported streaming service for local, national and international news video available on smart TVs, over-the-top platforms and mobile apps. Haystack uses data from each user—such as location, topics of interest and favorite publishers—to create a personalized playlist of short news clips. The platform also hosts live channels from local, national and international news outlets.
