 | This article contains content that is written like an advertisement .(September 2021) |
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| Company type | Division |
|---|---|
| Industry |
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| Founded | 2006 |
| Founder |
|
Key people |
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| Services | Contextual Data, Brand Protection, Audience Interest Data |
| Parent | Comscore |
| Website | www |
Proximic by Comscore is a division of Comscore that provides on programmatic targeting solutions for advertisers, agencies and publishers in the advertising industry.
Proximic launched for alpha testing in late 2007. In 2010, the company integrated with the real-time ad platform AppNexus and started to offer its contextual data services to the display advertisers and agencies. [1] [2]
The company was based in Palo Alto, with research and development facilities in Munich. The company's CEO Philipp Pieper co-founded the company with mathematician Thomas Nitsche. [3] [4] Thomas Nitsche and Elmar Henne, Proximic's chief architect, developed the Mephisto Chess Computer. Chief Scientist was Louis Monier, cofounder of the AltaVista search engine. [5]
In 2015, Proximic was acquired by Comscore. [6] In 2023, Comscore announced a rebrand of their programmatic targeting business under the name Proximic by Comscore [7] utilizing the capabilities from the May 2015 Proximic acquisition. [8] The company currently operates as a division of Comscore, Inc.
In 2023, Proximic by Comscore was named a Programmatic Power Player of the year by AdExchanger. [9]
DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group. The company's main product line was known as DART, which was intended to increase the purchasing efficiency of advertisers and minimize unsold inventory for publishers.
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search, mobile apps, videos, and on non-search websites. Services are offered under a pay-per-click (PPC) pricing model.
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with the advertiser's demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space. The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other digital platforms, such as content displayed in mobile browsers. Contextual targeting involves the use of linguistic factors to control the placement of advertising material. The advertisements are selected and delivered by automated systems, taking into consideration the context of a user's search or browsing behaviour. As advertisers and marketers increasingly prioritise brand safety and suitability, contextual advertising has emerged as a crucial aspect in safeguarding the reputation and value of a brand.
Connexity is a privately held Los Angeles operator of shopping web sites, including Shopzilla.com. Originally started as comparison shopping website Bizrate.com, the company changed its name to Shopzilla in 2004, and changed again to Connexity in 2014.
Comscore, Inc. is an American-based global media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; brand marketers and publishers.
Zedo is a US and India-based advertising technology company that provides several online advertising products and services to Internet publishers, advertisers, and agencies. The company was founded in 1999 by Roy de Souza.
LIN Digital is an online advertising and media services company based in Austin, Texas, United States.
A demand-side platform (DSP) is a concept that combines various software solutions for advertisers to automate the process of buying and selling ad impressions in real time.
Chango, Inc. was a Canadian-based, online marketing company was founded in 2008, focusing on search retargeting and programmatic marketing. It was acquired by Rubicon Project in 2015 for $122 million, but it was closed down in 2017.
InMobi is an Indian multinational technology company, based in Bangalore. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising. The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.
Covario, Inc. was an American search marketing agency and technology firm based in San Diego, California. The company specialized in international search engine marketing services and provided software tools for SEO, paid search, social media marketing, analytics, and local search optimization. Its customer base included technology, consumer electronics, financial services, retail, ecommerce, media, entertainment, publishing, and consumer packaged goods organizations. Covario was acquired by the Dentsu Aegis Network in September 2014, and combined with iProspect, the network's performance marketing arm, in early 2015.
ReachLocal, Inc. (ReachLocal), a divisions of Gannett, was a provider of digital marketing solutions to businesses in the United States, Canada, Australia, and New Zealand. ReachLocal now operates as LocaliQ in the United States, Canada and the United Kingdom.
Digital Remedy is a New York based digital media execution and technology company, founded in 2000 by Michael Seiman who is serving as CEO since its inception. The company was ranked by Forbes as 69th America's Most Promising Companies in 2015.
Smaato is a platform for digital advertising technology and advertisement serving. Smaato's self-serve omnichannel monetization solution allows publishers to manage their complete advertising stack in a single location. Monetization technology for advertising enables publishers to maintain free content.
Starcom is an international media network, the third-largest communications group globally, part of France’s Publicis, with headquarters in Chicago.
The Trade Desk, Inc. is an American multinational technology company that specializes in real-time programmatic marketing automation technologies, products, and services, designed to personalize digital content delivery to users.
RTB House is a Polish advertising-technology company that specializes in targeted advertising including retargeting and real-time bidding (RTB) strategies. Founded in 2013, it's headquartered in Warsaw, Poland, it has more than 1,000 employees in over 30 offices worldwide.