|Traded as|| NASDAQ: SCOR |
Russell 2000 Index component
|Founded||July 26, 1999|
|Founder||Magid Abraham and Gian Fulgoni|
|Headquarters||Reston, Virginia, U.S.|
|Bill Livek (CEO and Executive Vice Chairman)|
Number of employees
Comscore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.
Comscore was founded in July 1999 in Reston, Virginia.The company was co-founded by Gian Fulgoni, who was for many years the CEO of market research company Information Resources, Inc. (IRI) and Magid Abraham, who was also an ex-IRI employee and had served as president of IRI in the mid-1990s.
On March 30, 2007, Comscore made an initial public offering of shares on the Nasdaq, using the symbol "SCOR".
On February 11, 2014, Comscore announced the appointment of Serge Matta as chief executive officer, effective March 1.
Co-founder Gian Fulgoni, who had been serving as chairman emeritus since 2014, replaced Serge Matta as chief executive officer on August 10, 2016.On September 2, 2016, Comscore received a letter from NASDAQ that it was in danger of being delisted from the exchange on September 12 unless Comscore filed its 2015 annual report (form 10-K) and reports for the first two quarters of 2016. On Feb 6, 2017, Comscore announced they would not meet the NASDAQ-imposed deadline to "complete its financial restatement and regain compliance with Nasdaq's listing requirements." Because of this missed deadline, "Comscore's common stock may be suspended from trading and delisted from Nasdaq." If Comscore is delisted from NASDAQ and their trading is suspended, they advise they intend to "be quoted on the OTC Markets." In November 2017, According to the reports, Gian Fulgoni co-founder and CEO retired.
On April 23, 2018, it was announced that Bryan Wiener was appointed as the company's chief executive officer, effective May 30.Wiener had previously served as chairman of 360i, a 1,000-person advertising agency known for its ability to help brands capitalize on change through innovation and a data-driven approach to marketing.
On April 1, 2019, CEO Bryan Wiener announced that he, along with president Sarah Hofstetter would be stepping down from their respective roles at Comscore, citing irreconcilable differences in strategy with the company's board.
On November 5, 2019, Bill Livek was appointed by Comscore's Board of Directors as Chief Executive Officer and Executive Vice Chairman. Prior to joining Comscore, Mr. Livek served as Vice Chairman & Chief Executive Officer at Rentrak, where he spearheaded the next generation of products to precisely measure movies and TV everywhere.
Comscore acquired Media Metrix in a deal announced in June 2002. Earlier, the Federal Trade Commission announced it would block a bid by NetRatings to acquire Media Metrix.
Media Metrix originated as PC Meter, a business unit of market research company NPD Group, and began publishing statistics in January 1996.In July 1997, it changed its name to Media Metrix. In October 1998, Media Metrix merged with a rival, Relevant Knowledge. The company went public as NASDAQ:MMXI in May 1999, reaching a market cap of $135 million on its first day of trading. In June 2000, the company acquired Jupiter Communications for $414 million in stock and changed its name to Jupiter Media Metrix. In the aftermath of the dot-com bubble collapse and associated downturn in internet marketing spending, Jupiter sold the Media Metrix service to rival Comscore for $1.5 million in June 2002.
In May 2008, Comscore announced its acquisition of M:Metrics, a company that measured mobile content consumption. The transaction involved a cash payment of $44.3 million and the issue of approximately 50,000 options to purchase shares of Comscore common stock to some M:Metrics unvested option holders.
Comscore announced in October 2009 the acquisition of Certifica, an internet marketing company based in Santiago, Chile. The acquisition enhanced Comscore’s presence in the Latin American market.
In February 2010, Comscore announced an agreement to purchase the ARSgroup, headquartered in Evansville, Indiana.
On July 1, 2010, Comscore announced that it had acquired the products division of Nexius, Inc.
Comscore then acquired Nedstatfor approximately $36.7 million on September 1, 2010.
In February 2015 Comscore US entered into a partnership with Kantar owned by WPP with an equity stake purchase.
In September 2015, Comscore and Rentrak announced a merger of the two companies. The move was meant to combine Comscore's digital media measurement capabilities with the TV measurement capabilities of Rentrak to create a cross-platform media measurement firm, perhaps capable of challenging Nielsen N.V. in the media measurement space.Under terms of the agreement, Comscore agreed to acquire Rentrak in an all-stock deal valued at about $732 million, with Rentrak shareholders receiving 1.15 shares of Comscore per owned share of Rentrak.
The Comscore-Rentrak deal closed on February 1, 2016, with the final transaction being valued at $767.7 million.
Comscore maintains a group of users who have monitoring software (with brands including PermissionResearch, OpinionSquare and VoiceFive Networks) [ citation needed ] In exchange for joining the Comscore research panels, users are presented with various benefits, including computer security software, Internet data storage, virus scanning and chances to win cash or prizes.[ citation needed ]installed on their computers.
Comscore estimates that two million users are part of the monitoring program.However, self-selected populations, no matter how large, may not be representative of the population as a whole. To obtain the most accurate data, Comscore adjusts the statistics using weights to make sure that each population segment is adequately represented. To calculate these weights, Comscore regularly recruits panelists using random digit dialing and other offline recruiting methods to accurately determine how many users are online, aggregated by geography, income, and age. Correcting the Comscore data requires having accurate demographics about the larger pool of users. However, some Comscore users are recruited without being asked to give demographic information and, in other cases, users may not be truthful about their demographics. To ensure the accuracy of the data, Comscore verifies its users' demographics during the course of measuring statistical data.
The corrected data is used to generate reports on topics ranging from web trafficto video streaming activity and consumer buying power.
In May 2009, Comscore introduced Unified Digital Measurement (UDM), a digital audience measurement tool that blended panel and census-based measurement approaches. The methodology calculates audience reach without being affected by cookie deletion and cookie blocking/rejection.
Comscore debuted Campaign Essentials in 2010 to measure how digital campaigns are reaching their audiences. In March 2012, Comscore launched validated Campaign Essentials (vCE), which introduced the notion of “validated” impressions.In January 2013, Comscore announced that it had evaluated 4,000 campaigns for clients covering more than 75 advertising agencies.
In 2006, Ben Edelman, a Harvard researcher, alleged that there were cases where Comscore software had been installed on users' computers without their knowledge.Comscore admitted that it was in discussion with a spyware firm called DollarRevenue but said that no contract was ever signed, and that once it realized DollarRevenue was distributing Comscore's software, months later, it took steps to prevent the DollarRevenue-distributed software from sending data to Comscore. Stanford IT notes that the monitoring software has been bundled with file sharing program iMesh without users being aware of it, although Comscore's relationship with iMesh was short-lived and occurred several years ago.
In the past, the software forwarded users' internet traffic through Comscore proxy servers, provoking criticism about speed performance. [ citation needed ]As a result, several universities and banks took steps to block the proxy servers. In response to these concerns, Comscore no longer uses this technology.
In June 2010, a warning about Mac Spyware being launched from free applications like screensavers, from security company Integowas reported in the media and implicated VoiceFive, Inc. as the source of certain alleged spyware software. VoiceFive, Inc. has become compliant with the EU-U.S. Privacy Shield Framework, the Swiss-U.S. Privacy Shield Framework, as well as the General Data Protection Regulation (GDPR) .
Additionally, noted blogger and angel investor Jason Calacanis claimed that Comscore was running an 'extorting ring' by vastly undercounting publisher traffic numbers and forcing them to pay fees for direct measurement via a tracking pixel.Comscore responded to these allegations by offering their direct measurement tracking pixel to long-tail web publishers for free.
On September 24, 2019, the U.S. Securities and Exchange Commission charged Comscore, as well as former Comscore CEO, Serge Matta, in a fraud scheme that involved overstating revenue and making false statements.
The Coalition for Innovative Media Measurement (CIMM) and Comscore work together to measure three-screen users and their behavior with content and advertising across television, Internet, and mobile.
Lycos, Inc., is a web search engine and web portal established in 1994, spun out of Carnegie Mellon University. Lycos also encompasses a network of email, web hosting, social networking, and entertainment websites. The company is based in Waltham, Massachusetts, and is a subsidiary of Kakao.
ARTISTdirect is an online digital media entertainment company. Founded in 1994, it owns several websites, including artistdirect.com and artistdirectinterviews.com. These websites are a group of affiliate websites offering multimedia content, music news and information, communities organized around shared music interests, music-related specialty commerce and digital music services.
DoubleClick was a company acquired by Google in 2007 which developed and provided Internet ad serving services. Its clients included agencies, marketers and publishers who served businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Apple, Visa, Nike, and Carlsberg among others.
Nielsen Holdings Plc is an American information, data and measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide. Total revenues were $6.2 billion in 2016.
Rentrak Corporation is a global media measurement and research company serving the entertainment industry. Rentrak is headquartered in Portland, Oregon, United States, with additional offices in the United States and around the world.
CafePress, Inc. is an American online retailer of stock and user-customized on demand products. The company was founded in San Mateo, California, but is now headquartered in Louisville, Kentucky along with its production facility. In 2001, CafePress.com won the People's Voice Webby Award in the Commerce category.
Mecklermedia was a U.S.-based corporation. The original WebMediaBrands was established in 1994, and headquartered in New York. Founded by Alan M. Meckler and Tristan Louis, the company provides business-to-business (B2B) services for creative, business and information technology professionals, including recruitment and event promotion.
Agency.com was an interactive marketing agency based in New York City with offices worldwide. The company was a part of Omnicom Group Inc. and had approximately 500 employees in eleven offices on three continents. Services included website design and development, interactive marketing, search marketing and rich media development.
Cision Ltd. is a public relations and earned media software company and services provider. The company is incorporated in the Cayman Islands and headquartered in Chicago, Illinois; with clients worldwide. The company went public via reverse merger in June 2017. In addition to its web-based PR and earned media software as a service (SaaS) suite the Cision Communications Cloud, the company owns online publicity and media services PRNewswire, PRWeb, Bulletin Intelligence, L'Argus de la presse, Help a Reporter Out (HARO), CEDROM-SNI, Prime Research, and Canada Newswire. The company operates in the United States, Canada, Europe and Asia.
Web.com Group Inc. is an American company headquartered in Jacksonville, Florida that provides domain name registration and web development services. Established in 1999 by Darin Brannan, the company was known as Website Pros Inc. until early 2008, after acquiring an Atlanta-based company called Web.com, which was founded in 1981 and formerly known as Interland, Inc. Web.com has 3.3 million subscribers, as of 2016, and 3,500 employees throughout the United States and in Argentina, Canada, and the United Kingdom, as of 2017.
Omniture is an online marketing and web analytics business unit in Orem, Utah. It was acquired by Adobe Systems in 2009. Until 2011, Omniture operated as a business unit within Adobe as the "Omniture Business Unit", but as of 2012 Adobe began retiring the Omniture name as former Omniture products were integrated into the Adobe Marketing Cloud.
AddThis is a social bookmarking service that can be integrated into a website with the use of a web widget. Once the widget is added, visitors to the website can bookmark or share an item using a variety of services, such as Facebook, MySpace, Google Bookmarks, Pinterest, and Twitter. The site reaches 1.9 billion unique visitors monthly and is used by more than 15 million web publishers. The service operated under companies including AddThis, Inc., AddThis, LLC, and Clearspring Technologies, Inc. until the company's acquisition by Oracle Corporation on January 5, 2016.
Gian Mark Fulgoni is a British businessman, entrepreneur and market research consultant.
Hootsuite is a social media management platform, created by Ryan Holmes in 2008. The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube.
Keynote Systems was a U.S. based company that specialized in developing and marketing software as a service technology to measure, test, improve, from the end user perspective, the performance of websites, online content, applications, and services across browsers, networks, and mobile devices. Keynote provided independent testing, measurement and monitoring of mobile content, applications, and services on real devices across multiple mobile operator networks.
Remark Media is a global digital media company that specializes in creating technology platforms and user interfaces that combine content with social media. Spun out from Discovery Communications' HowStuffWorks in 2007, Remark Media owns and operates the international versions of HowStuffWorks in China and Brazil, and is the digital publisher for certain content from World Book in China. The company is a founding partner of Sharecare, a searchable social Q&A healthcare platform organizing and answering the questions of health. The company was formerly known as HSW International.
Mindspark Interactive Network, Inc. was an operating business unit of IAC known for the development and marketing of entertainment and personal computing software, as well as mobile application development. Mindspark's mobile division acquired iOS application developer Apalon in 2014, which was known for popular entertainment applications such as Weather Live, Emoji Keypad, and Calculator Pro.
VoloMetrix, Inc. is an American subsidiary of Microsoft based in Seattle, Washington. VoloMetrix sells people analytics software that combines data from collaboration platforms to create data visualizations and dashboards. At the end of April 2013, the company raised $3.3M in series A funding from Shasta Ventures. In October 2014, VoloMetrix announced a series B funding round with Shasta Ventures and Split Rock Partners that raised $12M. In September 2015, Microsoft announced that they had acquired the company, but did not disclose the amount. The acquisition was made to improve existing Microsoft offerings such as Microsoft Office 365 and Microsoft Delve.
Onavo was an Israeli mobile web analytics company owned by Facebook, Inc. The company primarily performed its activities via consumer mobile apps, including the virtual private network (VPN) service Onavo Protect, which analysed web traffic sent through the VPN to provide statistics on the usage of other apps.
PostTrak is a US-based service that surveys film audiences for film studios.