Social was a Cuban magazine created by the brothers Conrado Walter Massaguer and Oscar H. Massaguer, and was one of the most important magazines in Cuba in the early half of the twentieth century. [1] Through this magazine, Cuba was introduced to the Art Deco movement. [2] Social was the first magazine in the world to use photolithographic printing. [3] [4] [5]
This magazine was in operation from 1916 to 1938, with periods of non-production while certain contributors and directors went into exile and prison at various times.
Social set cultural trends, not only in the fashion of Cuba, but in art, politics, and Cuban identity. [6] Social catered to a certain aesthetic in Cuba - that of the sophisticated elite socialite - but Conrado Massaguer would also use this magazine to ridicule and jibe against that same class of society when he found their personalities worthy of his contempt. [7]
In Social, readers could find a variety of content, including short stories, avant-garde poetry, art reviews, philosophical essays, and serialized novels, as well as articles on interior design, haute couture, and fashion. [3] Occasionally, the magazine also featured reports on sports such as motor racing, rowing, tennis, and horse riding. [3] The cultural promotion efforts of both Massaguer and Emilio Roig de Leuchsenring are evident in the magazine. Notably, this period overlaps with their involvement in the Minorista Group. [3]
The majority of contributors to this magazine, including the founding brothers of the magazine, were members of the Minoristas, which was then at the forefront of the country's intellectual life. [3] Many contributors were devoted members of the group, leading some experts to consider Social as the cultural voice of the Minoristas. [3] However, Social was not officially connected this group. [3]
The Florida group was an avant-garde literary-artistic group created in the 1920s in Buenos Aires, known by their embracing slogan "art for art's sake". The name refers to Florida Street, the location of a favored meeting point, the Richmond tea room.
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Isabel Margarita Ordetx y Cruz Prieto was a Cuban writer, poet, and feminist activist. She contributed to various publications of her country as a chronicler, including Heraldo de Cuba, La Discusión, El Fígaro, la Bohemia, América, Las Antillas, and Arte. Revista Universal.
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The Iglesia de San Francisco de Paula, Havana is part of the ecclesiastical heritage of Havana. It is located at 110 Calle Leonor Pérez on the corner of Calle San Ignacio. It is near the bay on the south side of Havana Vieja."
Agustín Acosta y Bello (1886-1979) was a Cuban poet, essayist, writer and politician. Acosta is considered by historians to be one of the most important Cuban writers of the twentieth century, and one of the three most important poets in the entire history of Cuba. Acosta was a revolutionary activist, and his poetry reflected his Cuban nationalism. He was both the National Poet of Cuba and also one of its Senators, when the Republic still existed. He won awards for his poetry, but also spent time as a political prisoner for criticizing the Cuban President. He lambasted the hegemonic powers of the United States in the Caribbean, but also went into exile there in the last years of his life.
Conrado Walter Massaguer y Diaz was a Cuban artist, political satirist, and magazine publisher. He is considered a student of the Art Nouveau. He was the first caricaturist in the world to broadcast his art on television. He was first caricaturist to exhibit on Fifth Avenue. He was the first caricaturist in the world to exhibit his caricatures on wood. He, and his brother Oscar, were the first magazine publishers in the world to use photolithographic printing.
Eduardo Abril Lamarque was a Cuban and American caricaturist, cartoonist, artist, designer, and magazine publisher. He also engaged himself as a stage magician and as a music conductor. Lamarque was an innovator in the arts of typography, magazine layout and design, and caricature creation. He was the first person in the world to create, draw, and distribute a comic strip entirely in the Spanish language. Prior to this, Spanish language comic strips had only been translations of comics from other languages. In the 1920s, Lamarque was considered one of the top ten greatest cartoonists living in the United States. Lamarque also invented entirely new forms of art, such as his infamous radiocatures, genre forms of cartoons, and a new style of caricature he called the composacature. He is considered to be a follower of the Bauhaus movement.
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Carteles was a Cuban magazine created by the famous brothers Oscar H. Massaguer and Conrado Walter Massaguer, who had already created the successful magazine Social. Carteles overtook Social, however, and gained the widest circulation of any magazine in Latin America. It became the most popular magazine in Cuba for a time, until that title was claimed by Bohemia. This magazine showcased Cuban commerce, art, sports, and social life. In the early half of the twentieth century, when Cuba was still a republic prior to the communist revolution, Carteles was immensely popular with the Cuban middle class. For most of its existence, it was helmed by the director Alfredo T. Quiléz.
Emilio Roig de Leuchsenring was a prominent Cuban journalist whose work occupied the first half of the twentieth century, prior to the Cuban Revolution. He was also a historian, who has published over one hundred books on history. He created the Office of the Historian of Havana, and managed the Havana History Notebooks. He was also the director of Carteles for a time. Because he was born and died in the month of August, Cubans have given him the slogan: "Agosto le pertenece a él."
El Fígaro was a Cuban magazine published in Havana from 1885 to 1929, with irregular publications continuing until 1933. It began as a sports magazine, but evolved into a more general interest consumer magazine and became "the driving force of the Cuban press and of national culture." El Fígaro included sections on theatre, literature, music, and current affairs. Many of Cuba's early revolutionary writers, poets, painters, artists, journalists, and activists contributed to this magazine.