 | This article contains content that is written like an advertisement .(October 2023) |
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| Company type | Private |
|---|---|
| Industry | Water filtration |
| Founded | 2012 |
| Headquarters | San Francisco, California |
| Products | Water filters |
| Website | www.drinksoma.com |
Soma is a company that designs water filtration systems. [1] [2] It was founded by Mike Del Ponte, Ido Leffler, Rohan Oza, and Zach Allia in 2012. [3] [4]
Del Ponte received inspiration for Soma while hosting a dinner party. [2] He was too embarrassed to display his plastic water filter on the table. To compound his embarrassment, when he attempted to decant the water into a glass carafe, the lid flew off the pitcher, spilling water onto the floor. [2] While cleaning up the mess, aided by a dinner guest, Ido Leffler (the founder of Yes To, Inc), they hit on the idea to create a water filter. [2] [5]
The new company, Soma, launched a Kickstarter campaign in December 2012. [6] Within the first nine days they had raised over $100,000, which rose to $147,000 by the end of the campaign. [6]
In July 2013, Soma announced a $3.7 million seed round of funding, from investors that included Baseline Ventures, Forerunner Ventures, Lerer Ventures, Collaborative Fund, Cowboy Ventures, Vast Ventures, Mindful Investors, and Tim Ferriss. [7] Soma opened ordering to the public on September 16, 2013. [8]
In November 2017, Soma was acquired by Full Circle Home, a home goods and cleaning supply company. [9] [10]
The Soma water filtration system consists of a glass carafe and a biodegradable water filter. [2] [3] [11] The filters are delivered to customers via a subscription service every two months. [2] [11] The filter was designed by David Beeman, who created the water formulas for Starbucks and Peet's Coffee. [11] Soma has also partnered with charity: water to donate clean drinking water to those in need through the sale of every filter. [12]
The New York Times called Soma a "welcome change to the status quo" and Inc. Magazine named Soma one of the "most audacious companies of 2013." [1] [2] [13]
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