Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement.
Voice acting is the art of performing a character or providing information to an audience with one's voice. Performers are often called voice actors/actresses in addition to other names. Examples of voice work include animated, off-stage, off-screen, or non-visible characters in various works such as films, dubbed foreign films, anime, television shows, video games, cartoons, documentaries, commercials, audiobooks, radio dramas and comedies, amusement rides, theater productions, puppet shows, and audio games.
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing.
Media manipulation refers to orchestrated campaigns in which actors exploit the distinctive features of broadcasting mass communications or digital media platforms to mislead, misinform, or create a narrative that advance their interests and agendas.
The Adbusters Media Foundation is a Canadian-based not-for-profit, pro-environment organization founded in 1989 by Kalle Lasn and Bill Schmalz in Vancouver, British Columbia. Adbusters describes itself as "a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age."
A billboard is a large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products.
A bumper sticker is an adhesive label or sticker designed to be attached to the rear of a car or truck, often on the bumper. They are commonly sized at around 25.4 cm by 7.6 cm and are typically made of PVC.
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often program-length commercials, and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming. This phenomenon started in the United States, where infomercials were typically shown overnight and early morning, outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By 2009, most infomercial spending in the U.S. occurred outside of the traditional overnight hours. Stations in most countries around the world have instituted similar media structures. The infomercial industry is worth over $200 billion.
A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific industry. Through collaboration between companies within a sector, a trade association participates in public relations activities such as advertising, education, publishing and, especially, lobbying and political action. Associations may offer other services, such as producing conferences, setting industry standards, holding networking or charitable events, or offering classes or educational materials. Many associations are non-profit organizations governed by bylaws and directed by officers who are also members.. Many associations are non-profit organizations governed by bylaws and directed by officers who are also members..
The "Stand By Your Ad" provision (SBYA) of the Bipartisan Campaign Reform Act, enacted in 2002, requires candidates in the United States for federal political office, as well as interest groups and political parties supporting or opposing a candidate, to include in political advertisements on television and radio "a statement by the candidate that identifies the candidate and states that the candidate has approved the communication". The provision was intended to force political candidates running any campaign for office in the United States to associate themselves with their television and radio advertising, thereby discouraging them from making controversial claims or attack ads.
Political consulting is a form of consulting that consists primarily of advising and assisting political campaigns. Although the most important role of political consultants is arguably the development and production of mass media, consultants advise campaigns on many other activities, ranging from opposition research and voter polling, to field strategy and get out the vote efforts.
A mobile billboard, also known as a "digital billboard truck", is a device used for advertising on the sides of a truck or trailer that is typically mobile. Mobile billboards are a form of transit media; static billboards, and mall/airport advertising fall into this same category. Using a mobile billboard for advertising is an advertising niche called mobile outdoor advertising.
In politics, campaign advertising is propaganda through the media to influence a political debate and, ultimately, voting. Political consultants and political campaign staff design these ads. Many countries restrict the use of broadcast media to broadcast political messages. In the European Union, many countries do not permit paid-for TV or radio advertising for fear that wealthy groups will gain control of airtime, making fair play impossible and distorting the political debate.
The Representation of the People Act 1983 is an Act of the Parliament of the United Kingdom. It changed the British electoral process in the following ways:
Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East and Africa, Asia-Pacific, and Latin America.
A campaign bus is a bus used as both a vehicle and a center of operations during a political campaign, whether for a specific candidate, a political party, or a political cause. A campaign bus can also transport members of the press covering a candidate's campaign. In the UK, they are shared by reporters, political commentators and a politician, usually a party leader, to give them all access to each other as they traverse the country making speeches and other engagements during a general election campaign. In theory, the mutual advantage is that journalists get close access to politicians, and politicians can convey their message more directly to those reporting them. The modern use of campaign buses is often calculated to bring to mind whistle stop train tours that political candidates had historically used to reach large numbers of voters while campaigning by train.
Chindon'ya (チンドン屋), also known as Japanese marching bands, and known historically as tōzaiya (東西屋) or hiromeya (広目屋/披露目屋) are a type of elaborately-costumed street musicians in Japan who advertise for shops and other establishments. Chindon'ya, both historically and in the present day, advertise the opening of new stores or other venues, or promote special events such as price discounts. In modern-day Japan, chindon'ya are a rare sight, having been usurped by other forms of advertising in media such as magazines, on television and on the Internet.
Clifton David Briley is an American politician. A Democrat, he was the eighth mayor of Metropolitan Nashville and Davidson County. He was elected in 2015 as vice-mayor and was sworn in as acting mayor after Megan Barry's resignation on March 6, 2018. Briley went on to win the May 24 special election for the balance of Barry's term with 55% of the vote over nearly a dozen challengers, avoiding a runoff and making him the official mayor of Nashville. John Cooper defeated Briley in the 2019 Nashville mayoral election. Briley was the first native of both Nashville and Tennessee since Bill Boner in 1991 to be mayor.
Political communication is the "production and impact of persuasive political messages, campaigns, and advertising, often concerning the mass media". It is an interdisciplinary field that draws from communication, journalism and political science. Political communication is concerned with ideas such as: information flow, political influence, policy making, news, and the effect on citizens. Since the advent of the World Wide Web, the amount of data to analyze has increased and researchers are shifting to computational methods to study the dynamics of political communication. A key theorised system within political communication in advanced economies is the concept of the propaganda having the capacity to be organically spread, via self selection systems in democratic capitalist countries via the propaganda model. In recent years, machine learning, natural language processing, and network analysis have also become key tools in the field. The field also includes: the study of the media, the analysis of speeches by politicians, those that are trying to influence the political process, and conversations among members of the public. Today many universities offer courses in political communication.
Advertising is a form of selling a product to a certain audience in which communication is intended to persuade an audience to purchase products, ideals or services regardless of whether they want or need them. While advertising can be seen as a way to inform the audience about a certain product or idea it also comes with a cost because the sellers have to find a way to show the seller interest in their product. It is not without social costs. Unsolicited commercial email and other forms of spam have become so prevalent that they are a major nuisance to internet users, as well as being a financial burden on internet service providers. Advertising increasingly invades public spaces, such as schools, which some critics argue is a form of child exploitation. Advertising frequently uses psychological pressure on the intended consumer, which may be harmful. As a result of these criticisms, the advertising industry has seen low approval rates in surveys and negative cultural portrayals.
