This article contains content that is written like an advertisement .(April 2024) |
Company type | Public |
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Industry | Internet |
Founded | 2010 |
Founders |
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Headquarters | Chicago, Illinois, U.S. |
Area served | Worldwide |
Key people | Justyn Howard (CEO) Aaron Rankin (CTO) Gil Lara (CCO) Scott Brandt (CMO) |
Products | Social media management Social media marketing Social media customer service Social media analytics |
Number of employees | 1,383 (December 2023) |
Website | sproutsocial |
Sprout Social is a social media management software for businesses. Sprout is a tool intended to help brands communicate with customers across social channels, collaborate across teams, and measure the effectiveness of their efforts.
Sprout's platform integrates with Twitter, Facebook, LinkedIn, Instagram, Google+, Zendesk, UserVoice, Feedly, and Google Analytics. Bambu by Sprout Social, launched in August 2015, is an employee advocacy platform that allows organizations to curate content for employees to read and share on social media. [1]
Sprout Social was founded in 2010 by Justyn Howard, Aaron Rankin, Gil Lara, and Peter Soung. Howard Justyn of Sprout Social is on Crain's Chicago 40 Under 40 2014 list. [2] Sprout is a public company. [3]
In late 2009, current Sprout Social CEO Justyn Howard worked for an enterprise software company. He was looking for a tool to help him use social media to connect and communicate with customers. He found that solutions on the market were consumer-focused and needed more business components to make social media work for brands. So he set out to build a solution, working alongside current Sprout CTO Aaron Rankin, Creative Director Gil Lara, and Director of Web & Mobile Engineering Peter Soung. [4]
Sprout Social, Inc. was founded in April 2010. The company has raised a total of $60 million, including a $1 million initial funding round in 2010 led by Lightbank, $10 million in Series B funding from New Enterprise Associates (NEA) in February 2011, and $42 million in Series C funding from Goldman Sachs Investment Partners and NEA. [5] [6]
In November 2011, Sprout released S2, the second generation of the platform that is the basis of the current model. This release included customizable dashboards tailored to each user's social media responsibilities, support for multiple users, iPhone functionality, various options for strategic partner integrations, and more. [7] [8]
In April 2015, Sprout released Spanish and Portuguese language support. [9]
In August 2015, Sprout launched Bambu by Sprout Social, an employee advocacy platform. Bambu enables organizations to curate selected content for employees to read and share using their personal LinkedIn, Twitter, and Facebook profiles. [1]
In March 2016, Sprout launched Landscape by Sprout Social, a free tool that resizes images for seven social networks and custom sizes. [10]
Sprout Social's self-named engagement platform is a web application that allows users to manage multiple social profiles across various social networks from a single interface. It is also available via web browsers, iOS, and Android apps.
In 2015, software review site G2 Crowd ranked Sprout Social as the top social media management tool in customer satisfaction. [11]
Sprout enables teams and users to execute a social media marketing strategy by creating, scheduling, and publishing content. The Sprout Queue allows users to schedule content while ViralPost technology distributes content optimally. Sprout integrates with Google Analytics to provide insight into social media campaigns' return on investment (ROI). [12] [13] [14]
The Sprout Smart Inbox is a stream of messages that provides users with a holistic view of incoming messages and actions across social networks, allowing users to monitor, respond, and engage. Users can create brand-relevant keyword searches to capture and track all mentions of their brand. Additionally, users can tag and filter messages, assign messages as Tasks to members of their team, identify sales leads, and mark messages as complete. [15]
The social media Customer Service feature allows social media users and customer service teams to connect with customers, view conversation history, resolve issues, and build brand advocacy. Sprout's tasks feature allows users to route messages to the appropriate team member. The social CRM feature logs all conversation history between the profile and the user. Sprout integrates with Zendesk and UserVoice. [16] [12] [17]
The Social Media Analytics feature provides audience intelligence and analysis capabilities. Reports within Sprout include Group, Engagement, Team, Task Performance, Facebook Pages, Twitter Profiles, Trends, Twitter Comparison, Twitter Listening, Instagram Profiles, and Sent Messages Reports. It also incorporates Google Analytics and Bitly tracking. [18]
Bambu by Sprout Social is an employee advocacy platform where employers have a central location to add, curate, and organize content for employees to stay informed on company and industry news. Employees can then share approved content on LinkedIn, Twitter, and Facebook. Additionally, employers can track the types and impact of shared content. [1]
Landscape by Sprout Social is a free tool that allows simple image resizing for Twitter, Facebook, Instagram, LinkedIn, Google+, Pinterest, YouTube, and custom sizes. [19]
Sprout Social partnerships include:
In November 2015, Sprout partnered with Twitter to relive Twitter's Official Partner Program and worked with Twitter to pursue further solutions for social customer care. [28] [29]
In addition, Sprout Social integrates with:
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