Company type | Subsidiary |
---|---|
Industry | Software Development |
Genre | Music technology |
Founded | 1984 |
Founder | Karl Steinberg Manfred Rürup |
Headquarters | , Germany |
Key people | Managing Directors: Clyde Sendke, Yoshiyuki Tsugawa, Marco Papini |
Products | Cubase, Nuendo, WaveLab, HALion, Dorico, SpectraLayers |
Parent | Yamaha Corporation |
Website | steinberg.net |
Steinberg Media Technologies GmbH (trading as Steinberg) is a German musical software and hardware company based in Hamburg. It develops software for writing, recording, arranging and editing music, most notably Cubase, Nuendo, and Dorico. It also designs audio and MIDI hardware interfaces, [1] controllers, and iOS/Android music apps including Cubasis. [2] Steinberg created several industry standard music technologies including the Virtual Studio Technology (VST) [3] format for plug-ins and the ASIO (Audio Stream Input/Output) protocol. Steinberg has been a wholly owned subsidiary of Yamaha since 2005. [4]
The company was founded in 1984 by Karl Steinberg and Manfred Rürup in Hamburg. [5] As early proponents and fans of the MIDI protocol, the two developed Pro 16, a MIDI sequencing application for the Commodore 64 and soon afterwards, Pro 24 for the Atari ST platform. [6] The ST had built-in MIDI ports which helped to quickly increase interest in the new technology across the music world.
In 1989, Steinberg released Cubase for Atari, and versions for the Mac and Windows platforms would follow soon afterwards. It became a very popular MIDI sequencer, used in studios around the globe.
Steinberg Media Technologies AG had a revenue of 25 million DM in 1999. It had 180 employees in 2000. [7] A planned entry on the Neuer Markt (New Market, NEMAX50) of the Deutsche Börse failed. The company had a revenue of 20 million Euros in 2001 and 130 employees in 2002. [8]
In 2003, Steinberg was acquired by Pinnacle Systems [9] and shortly after that, by Yamaha in 2004. [10] With its new mother company Yamaha, Steinberg expanded design and production of its own hardware, and since 2008, it has created a range of audio and MIDI interface hardware including the UR, MR816, CC and CI series.
In 2012, Steinberg launched its first iOS sequencer, Cubasis, which has seen regular updates since then. The Steinberg satellite office in London was also opened in 2012. [11]
Steinberg has won a number of industry awards including several MIPA awards, and accolades for Cubasis and its CMC controllers amongst others.
In 2012, Steinberg acquired the former development team behind Sibelius, following the closure of Avid's London office in July, to begin development on a new professional scoring software named Dorico . [12] [13] [14] [15] [16] It was released on 19 October 2016. [17]
Cubase was released in 1989, initially as a MIDI sequencer. Digital audio recording followed in 1992 with Cubase Audio, followed by VST support in 1996, which made it possible for third-party software programmers to create and sell virtual instruments for Cubase. Steinberg bundled its own VST instruments and effects with Cubase, as well as continuing to develop standalone instruments. Atari support eventually ended, and Cubase became a Mac and Windows DAW (digital audio workstation), with feature parity across both platforms.
The WaveLab audio editing and mastering suite followed in 1995 for Windows, and the VST and ASIO protocols – open technologies that could be used by any manufacturer – were first released in 1997. WaveLab would come to the Mac in 2010.
In 2000, the company released Nuendo, a new DAW clearly targeted at the broadcast and media industries. 2001 saw the release of HALion, a dedicated software sampler. A complete rewrite of Cubase in 2002 was necessary due to its legacy code which was no longer maintainable, leading to a name change to Cubase SX, ditching older technology and using the audio engine from Nuendo. Since this time, Cubase and Nuendo have shared many core technologies. Cubase currently comes in three versions – Elements, Artist and Pro.
Steinberg was one of the first DAW manufacturers who started using automatic delay compensation for synchronization of different channels of the mixer which may have different latency.
With the growing popularity of mobile devices, Steinberg develops apps for iOS including Cubasis, a fully featured DAW for iPad with plug-ins, full audio and MIDI recording and editing and many other professional features. It also creates standalone apps, including the Nanologue synth and LoopMash. In 2016, Steinberg released Dorico, a professional music notation and scoring suite.
As part of the development of its flagship, the sequencer Cubase, Steinberg defined the VST interface (Virtual Studio Technology) in 1996, by means of which external programs can be integrated as virtual instruments playable via MIDI. VST simulates a real-time studio environment with EQs, effects, mixing and automation and has become a quasi-standard supported by many other audio editing programs. [18]
The latest version is VST 3. The VST 3 is a general rework of the long-serving VST plug-in interface. It is not compatible with the older VST versions, but it includes some new features and possibilities. [19]
Initially developed for Macintosh only, Steinberg Cubase VST for the PC followed a year later and established VST and the Audio Stream Input/Output Protocol (ASIO) as open standards that enabled third parties to develop plug-ins and audio hardware. ASIO ensures that the delay caused by the audio hardware during sound output is kept to a minimum to enable hardware manufacturers to provide specialized drivers. ASIO has established itself as the standard for audio drivers. [20]
Steinberg Houston - Controller with motorised faders
Steinberg have introduced several industry-standard software protocols. These include:
Steinberg's notable packages include the sequencers Cubase and Nuendo , as well as WaveLab (a digital audio editor) and numerous VST plugins.
Akai is a Hong Kong-based manufacturer of consumer electronics. It was established as Akai Electric Company Ltd in Tokyo, Japan, in 1946.
Cubase is a digital audio workstation (DAW) developed by Steinberg for music and MIDI recording, arranging and editing. The first version, which was originally only a MIDI sequencer and ran on the Atari ST computer, was released in 1989. Cut-down versions of Cubase are included with almost all Yamaha audio and MIDI hardware, as well as hardware from other manufacturers. These versions can be upgraded to a more advanced version at a discount.
Virtual Studio Technology (VST) is an audio plug-in software interface that integrates software synthesizers and effects units into digital audio workstations. VST and similar technologies use digital signal processing to simulate traditional recording studio hardware in software. Thousands of plugins exist, both commercial and freeware, and many audio applications support VST under license from its creator, Steinberg.
A digital audio workstation is an electronic device or application software used for recording, editing and producing audio files. DAWs come in a wide variety of configurations from a single software program on a laptop, to an integrated stand-alone unit, all the way to a highly complex configuration of numerous components controlled by a central computer. Regardless of configuration, modern DAWs have a central interface that allows the user to alter and mix multiple recordings and tracks into a final produced piece.
Emagic was a music software and hardware company based in Rellingen, Germany and a satellite office in Grass Valley, California. On July 1, 2002 Emagic was bought by Apple Computer. Emagic's Windows-based product offerings were discontinued on September 30, 2002.
Audio Stream Input/Output (ASIO) is a computer audio interface driver protocol for digital audio specified by Steinberg, providing high data throughput, synchronization, and low latency between a software application and a computer's audio interface or sound card.
The Ensoniq Performance Sampler (EPS) was one of the first few affordable samplers on the market. It was manufactured from 1988 to 1991 by Ensoniq in Malvern, Pennsylvania, US. The EPS is a 13-bit sampler and replaced the Mirage - widely regarded as the first truly affordable sampling keyboard.
Waldorf Music is a German synthesizer company best known for its Microwave wavetable synthesizer and Blofeld virtual analogue synthesizer.
The Yamaha TX81Z is a rack-mounted (keyboard-less) frequency modulation (FM) music synthesizer, released in 1987. It is also known as a keyboard-less Yamaha DX11. Unlike previous FM synthesizers of the era, the TX81Z was the first to offer a range of oscillator waveforms other than just sine waves, conferring the new timbres of some of its patches when compared to older, sine-only FM synths. The TX81Z has developed a famous reputation, largely based on some of its preset bass sounds. The Yamaha DX11 keyboard synth was released the following year, offering improved editing abilities.
The Yamaha SY85 is a digital music workstation introduced in 1992. Unlike other Yamaha synthesizers of the time the SY85 does not use FM synthesis. Instead, its sounds are based on samples, which can be layered and modified to create new sounds.
In computer music and professional audio creation, a DirectX plugin is a software processing component that can be loaded as a plugin into host applications to allow real-time processing, audio effects, mixing audio or act as virtual synthesizers. DirectX plugins allow the replacement of traditional recording studio hardware and rack units used in professional studios with software-based counterparts that can be connected together in a modular way. This allows host manufacturers to focus on the conviviality and efficiency of their products while specialized manufacturers can focus on the digital signal processing aspect. For example, there are plugins for effects boxes, such as reverbs and delays, effects pedals, like guitar distortion, flange and chorus, and for mixing and mastering processors such as compressors, limiters, exciters, sub bass enhancers, stereo imagers and many more.
WaveLab is a digital audio editor and recording computer software application for Windows and macOS, created by Steinberg. WaveLab was started in 1995 and it is mainly the work of one programmer, Philippe Goutier.
The R-8 Human Rhythm Composer is an electronic drum machine introduced in 1989 by Roland Corporation, using PCM voices. The R-8 features velocity- and pressure-sensitive trigger pads, and the ability to create loops of beats. The device has eight individual outputs, 12-voice polyphony, and four-part multitimbral MIDI.
The Akai S1000 is a 16-bit, 44.1 kHz professional stereo digital sampler, released by Akai in 1988. The S1000 was among the first professional-quality 16-bit stereo samplers. Its abilities to splice, crossfade, trim, and loop sound in 16-bit CD quality made it popular among producers in the late 80s through to the mid 90s. The S1000 used 24-bit internal processing, had digital filters and an effects send and return, and came with 2MB of RAM.
Nuendo is a digital audio workstation (DAW) developed by Steinberg for music recording, arranging, editing, and post-production. The package is aimed at audio and video post-production market segments, but also contains optional modules that can be used for multiple multimedia creation and audio sequencing.
Gajits Music Software, also known as Software Technology Ltd., was a software company based in Manchester, England. The company developed music software for the Atari ST and Amiga in the early 1990s.
A bedroom producer is an amateur musician who creates, performs, and records their music independently using a home studio, often considered a hobbyist opposed to a professional record producer in the recording industry that works in a traditional studio with clients. Typically bedroom producers use accessible digital technology that costs less than the equipment in a professional studio, such as MIDI controller-based instruments and virtual studio technology, to create music for release to the world. While a professional record producer oversees and guides the recording process, often working alongside multiple people such as studio musicians, singers, engineers, mixers, songwriters, arrangers, and orchestrators, a bedroom producer does everything independently: creating the ideas, recording them and processing them for release. Bedroom producers are often self-taught, learning sound design, mixing and music theory by reading music production blogs and watching tutorials on the internet. As bedroom producers depend on the accessibility of music technology, bedroom production has been made easier with advances in home computing power and digital audio workstations (DAW).
Karl "Charlie" Steinberg is a German businessman best known for being the co-founder of Steinberg Media Technologies in 1983 with Manfred Rürup. Their tools helped to make digital audio editing popular, most notably through the Cubase program. He and Rürup also co-founded the now-discontinued online service digitalmusician.net.
{{cite book}}
: CS1 maint: others (link)