Stephen Arnold (composer)

Last updated
Stephen Arnold
Born Indiana, United States
Genres Sonic Branding
Occupation(s) Musician, songwriter, producer, sonic branding
Instrument(s)Guitar, piano, bass
Years active1970s - present
Labels Stephen Arnold Music
Website www.stephenarnoldmusic.com

Stephen Arnold is a songwriter, musician, composer and producer who specializes in sonic branding, often referred to as "the least known, most heard composer in America." His company, Stephen Arnold Music, was formed in 1993. [1]

Contents

Early life

Stephen Arnold was born in Indiana in the early 1950s. Arnold discovered a passion for music at an early age while strumming his guitar in a junior high cover band. He and his family then moved to Dallas, where he graduated from St. Mark's School of Texas. Looking for success as a rock and roll guitarist, Arnold left suburban Dallas in 1974 and went west. After a stint in Las Vegas as a singing waiter and a gigging musician, [2] Arnold, at the age of 22, arrived in Los Angeles.

Career

With ambitions of becoming a rock star in L.A., Arnold worked for free at the United Western Studios and acquired the skills needed for music production.

"I was setting up mics and stuff like that, but I was getting to watch people like Neil Diamond and the Beach Boys record. But eventually I had to start paying the bills." [3]

With the financial hardships of a struggling musician behind him, Arnold's first paying job as a musician was producing the theme song for his parents’ arts-and-crafts store. [1] Within a year, he'd composed commercial compositions for Valley View Shopping Center, Friendly Chevrolet, Ebby Halliday and many others.

At around $750 to $1000 per jingle, Arnold figures he couldn't have brought in more than $30,000 in revenue. [4]

Today, Arnold is president of his own company, Stephen Arnold Music, and is known for creating sonic brands for major TV networks including ABC News, CNN Headline News, Sinclair Broadcast Group, The Weather Channel, and more than 380 local stations. The company is trademarked as “The World Leader in Sonic Branding.” [5]

Confirmation of Stephen Arnold's standing in the sonic branding world was confirmed when he was awarded an Emmy for his compositions for Comcast in 2003. He is also a winner of multiple PromaxBDA Awards, [6] which honor excellence in local media, marketing and design.

Stephen Arnold is most known for his sonic branding, and offers seminars explaining the psychology behind music and how it triggers emotional responses from audiences of TV shows, video games, streaming Web content, mobile apps and other visual media. Famous melodies from TV shows such as Friends and I Love Lucy are studied to show how each of the melodies works to establish a strong connection with its audience. [2]

He is also the author of “A Story of Six Strings,” a book featuring the photography of Chris Fritchie that shares his large collection of guitars and the story behind each instrument. [7] The book received critical praise from Steve Miller, Dan Rather and other well-known personalities.

See also

Related Research Articles

<span class="mw-page-title-main">Orchestration</span> Study or practice of writing music for an orchestra

Orchestration is the study or practice of writing music for an orchestra or of adapting music composed for another medium for an orchestra. Also called "instrumentation", orchestration is the assignment of different instruments to play the different parts of a musical work. For example, a work for solo piano could be adapted and orchestrated so that an orchestra could perform the piece, or a concert band piece could be orchestrated for a symphony orchestra.

<span class="mw-page-title-main">Chamber music</span> Form of classical music composed for a small group of instruments

Chamber music is a form of classical music that is composed for a small group of instruments—traditionally a group that could fit in a palace chamber or a large room. Most broadly, it includes any art music that is performed by a small number of performers, with one performer to a part. However, by convention, it usually does not include solo instrument performances.

<span class="mw-page-title-main">Alan Hovhaness</span> American composer (1911–2000)

Alan Hovhaness was an American composer. He was one of the most prolific 20th-century composers, with his official catalog comprising 67 numbered symphonies and 434 opus numbers. The true tally is well over 500 surviving works, since many opus numbers comprise two or more distinct works.

<span class="mw-page-title-main">Peter Sculthorpe</span> Australian composer (1929–2014)

Peter Joshua Sculthorpe was an Australian composer. Much of his music resulted from an interest in the music of countries neighbouring Australia as well as from the impulse to bring together aspects of Aboriginal Australian music with that of the heritage of the West. He was known primarily for his orchestral and chamber music, such as Kakadu (1988) and Earth Cry (1986), which evoke the sounds and feeling of the Australian bushland and outback. He also wrote 18 string quartets, using unusual timbral effects, works for piano, and two operas. He stated that he wanted his music to make people feel better and happier for having listened to it. He typically avoided the dense, atonal techniques of many of his contemporary composers. His work was often characterised by its distinctive use of percussion. As one of the compositional pioneers of a distinctively Australian sound, Sculthorpe and his music have been likened to the role played by Aaron Copland in America's musical coming of age.

<span class="mw-page-title-main">Merle Travis</span> American country/Western singer-songwriter and musician

Merle Robert Travis was an American country and western singer, songwriter, and guitarist born in Rosewood, Kentucky, United States. His songs' lyrics often discussed both the lives and the economic exploitation of American coal miners. Among his many well-known songs and recordings are "Sixteen Tons", "Re-Enlistment Blues", "I am a Pilgrim" and "Dark as a Dungeon". However, it is his unique guitar style, still called "Travis picking" by guitarists, as well as his interpretations of the rich musical traditions of his native Muhlenberg County, Kentucky, for which he is best known today. Travis picking is a syncopated style of guitar fingerpicking rooted in ragtime music in which alternating chords and bass notes are plucked by the thumb while melodies are simultaneously plucked by the index finger. He was inducted into the Nashville Songwriters Hall of Fame in 1970 and elected to the Country Music Hall of Fame in 1977.

Romeo and Juliet, TH 42, ČW 39, is an orchestral work composed by Pyotr Ilyich Tchaikovsky. It is styled an Overture-Fantasy, and is based on Shakespeare's play of the same name. Like other composers such as Berlioz and Prokofiev, Tchaikovsky was deeply inspired by Shakespeare and wrote works based on The Tempest and Hamlet as well.

Benjamin Lees was an American composer of classical music.

<span class="mw-page-title-main">Richard Jacques</span> Musician and composer

Richard Adrian Jacques is a British composer of film, television and video game music. He is best known for his scores for games such as Sonic R, Headhunter, Jet Set Radio Future, Mass Effect, James Bond 007: Blood Stone, LittleBigPlanet 2, and Guardians of the Galaxy. Jacques has collaborated with numerous premier TV and movie theatre campaigns for some of the world's largest media agencies including Saatchi & Saatchi and McCann Erickson, and global brands such as Audi, Bacardi, Mercedes-Benz and Stella Artois. His music for television includes top brand shows for the BBC, ITV and Channel 4.

<span class="mw-page-title-main">Space music</span> Tranquil, hypnotic subgenre of electronic music

Space music, also called spacemusic or space ambient, is a subgenre of ambient music and is described as "tranquil, hypnotic and moving". It is derived from new-age music and is associated with lounge music, easy listening, and elevator music.

Mark Adamo is an American composer, librettist, and professor of music composition at New York University's Steinhardt School of Culture, Education, and Human Development. He was born in Philadelphia.

<i>A Survivor from Warsaw</i> Cantata by Arnold Schoenberg

A Survivor from Warsaw, Op. 46, is a work for narrator, chorus and orchestra by the Los Angeles–based Austrian composer Arnold Schoenberg, written in tribute to Holocaust victims. The main narration is written in Sprechgesang style, between speaking and singing; "never should there be a pitch" to its solo vocal line, wrote the composer.

<span class="mw-page-title-main">Bradley Joseph</span> American composer, keyboardist, arranger, and producer

Bradley Joseph is an American composer, arranger, and producer of contemporary instrumental music. His compositions include works for orchestra, quartet and solo piano, while his musical style ranges from "quietly pensive mood music to a rich orchestration of classical depth and breadth".

The Promax Awards are for entertainment marketing, promotion, and design by a company or individual that is broadcast, published, or released in their respective markets.

<span class="mw-page-title-main">Tim Street</span> American film producer

Tim Street is an American writer, producer, director, and new media consultant. He is one of the pioneers of using the Internet as a story telling device and he is the Creator/Executive Producer of the Popular Viral Video French Maid TV. CNN referred to Street's work as “Red Hot”, The Toronto Star said “Prophetic,” Wired News called his first creation, fortheloveofjulie.com, "one of the Internet’s creepiest sites… and one of the most convincing hoaxes to hit the Net." Street has been elected to sit on the advisory board for the Association for Downloadable Media (ADM), an industry association focused on providing advertising and audience measurement standards for episodic and downloadable media. In 2009, he was inducted into the International Academy of Web Television.

Founded in 1993 by Stephen Arnold, Stephen Arnold Music is a Dallas-based sonic branding agency and full-service music production company, with additional studios in Santa Fe, New Mexico. Often referred to as the most-heard, least-known composers in the world, Stephen Arnold Music has composed original music and sonic brands for hundreds of media outlets, content creators, networks, cable channels, television stations, corporations, production houses, and ad agencies.

<span class="mw-page-title-main">Krzysztof Aleksander Janczak</span> Musical artist

Krzysztof Aleksander Janczak is a Polish composer of film, classical and TV music, sound designer and musicologist.

<span class="mw-page-title-main">Jeff Pinilla</span> American film producer

Jeff Pinilla (/ˌp ih nee yah /; Colombian Spanish:; is a writer, producer, director, and editor. Since graduating from Full Sail University in 2009, he has been nominated for 11 Emmy awards, has won 5 Promax Gold Awards, and was awarded the "Ron Scalera Rocket Award" at the PromaxBDA 2012 Awards. In his years since graduating, Jeff has also successfully produced three short films, "Numbers on a Napkin", a short documentary titled "The first 36 hours: an inside look at Hurricane Sandy." and was recently awarded "Best Narrative Short Film" at the 2013 Woodstock Film Festival for "The earth, the way I left it." His first major recognition in the industry came in the summer of 2010, when he was credited for his work as producer and photographer on a print campaign for New Yorks WPIX 11 newscast. His work garnered him a Promax Gold Award for "best consumer print advertisement."

<span class="mw-page-title-main">Don Alder</span> Musical artist

Donald L. Alder, or Don Alder, is a Canadian fingerstyle guitarist, singer, songwriter, composer, and speaker.

Paul Brody is a US-American sound installation artist, composer, trumpeter, and writer based in Berlin. His work explores the relationship between spoken word and melody through radio art, Sound installation, composition, and performance.

Joseph "Jay" Curtis was an American author, producer, writer, director and actor. He won a Writers Guild of America award for "Outstanding script TV on-air promotion" in 2004 He is also known for being the creator, producer and star of the cult XETV program Disasterpiece Theatre, co-directing 75-0: The Documentary, and writing two books of poetry for Lexingford Publishing chronicling his battle with ALS.

References

  1. 1 2 The Dallas Morning News, 4.20.2003
  2. 1 2 Dallas Business Journal, 12.17.2004
  3. Pulse; D Magazine 5.21.2003
  4. Dallas Morning News, 4.20.2003
  5. "Stephen Arnold Music Now Heard in a Billion Homes". 8 June 2015.
  6. "Stephen Arnold Music Wins Double Gold, Silver at PromaxBDA Local Awards 2018".
  7. "Preview: A Story of Six Strings by Stephen Arnold". 27 March 2012.