Promax Awards

Last updated

The Promax Awards (formerly known as the PromaxBDA Awards now known as the Global Entertainment Marketing Academy Awards (GEMA Awards)) are for entertainment marketing, promotion, and design by a company or individual that is broadcast, published, or released in their respective markets. [1] [2]

Contents

The Global Entertainment Marketing Academy Awards (branded as "GEMA Awards") sponsors awards competitions at the global level which include Music, Sports, Video Games, Film, TV and Streaming, as well regional awards for TV and Streaming across North America, Latin America, Europe, the United Kingdom, Africa, Asia, India, and Australia and New Zealand. There is also a competition at the local level in the United States and Canada.

The awards categories include network TV, TV stations, cable networks, cable systems, network radio, radio stations, syndication distributors, and interactive media. At one point, they also included the Brandon Tartikoff Award, [3] although it has not been awarded in several years. In 2024, Promax rebranded as The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.) and announced an expansion beyond TV and Streaming into the Film, Music, Sports, and Gaming industries. [4]

Winners in the past have included FX Networks, Showtime, Red Bee Media, HBO, A&E Networks, 4Creative, Les Télécréateurs Paris, [5] [6] Rogers Media, and Bell Media Agency. [7] [8]

Promax and Broadcast Design Association

Promax was established in 1956 as a non-profit association for promotion and marketing professionals working in broadcast media. In 1997, the Broadcast Design Association (BDA) who had partnered with Promax for years on their annual conference, officially joined with Promax. [9]

The PromaxBDA awards replaced earlier awards presented separately by Promax and the Broadcast Designers Association (BDA). Thousands of PromaxBDA awards have been presented to companies and individuals whose work is judged by a panel of promotion and marketing professionals using three measures: overall creativity, production quality, and results in achieving marketing objectives.

The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.)

Founded in the United States in 1956 as the Broadcast Promotion Association (BPA), in 1985, the organization changed its name to Broadcast Promotion & Marketing Executives (BPME). In 1993, the organization again changed its name to PROMAX (a loose acronym for Promotion and Marketing Executives). [10] A merger with the Broadcast Design Association (BDA) in 1997 created PromaxBDA. In 2019, the organization dropped BDA and reverted to Promax. In 2024, Promax rebranded to The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A).

The association holds conferences, award competitions and online publications [11] for their members, and present networking opportunities. [2] Stacy La Cotera is the current President & CEO. [12] The Board of Directors is composed of senior entertainment marketing executives and is currently chaired by Linnea Hemenez, SVP of International Marketing Starz and Alan Beard, CEO of Synonymous Technologies. Previous Promax chairs include, Steph Sebbag, CEO of Los Angeles–based creative agency BPG, Joe Earley, head of marketing for Disney+, (formerly COO, Fox Television Group, [13] Lisa Gregorian, President & CMO, Warner Bros. Television Group, [14] Adam Stotsky, Pres. and GM, E!, [15] and Mike Benson, Head of Marketing, Amazon Prime Video. [16]

Related Research Articles

<span class="mw-page-title-main">Corus Entertainment</span> Canadian media/broadcasting company

Corus Entertainment, Inc. is a Canadian mass media and television production company. The company was founded in 1987 as Shaw Radio, Ltd. as a subsidiary of Shaw Communications and was spun-off from Shaw in 1999. It has prominent holdings in the radio, publishing, and television industries. Corus is headquartered at Corus Quay in Toronto, Ontario.

Leonard Asper is a Canadian businessperson, entrepreneur and lawyer. He is a graduate of Brandeis University and the University of Toronto Law School, and is a member of the Ontario Bar Association and The Law Society of Upper Canada. He is the founder, owner and CEO of Anthem Sports & Entertainment.

<span class="mw-page-title-main">B4U (network)</span> Indian television network

B4U is a television network focused on Bollywood based entertainment. The network operates the seven channels B4U Music, B4U Movies, B4U Kadak, B4U Bhojpuri, B4U Aflam, B4U Plus and B4U Hitz which are at present available on more than 8 different satellites, in more than 100 countries in the Americas, Europe, Middle East, Africa, and Asia. In addition, the company operates B4U Motion Pictures, which is a media and entertainment production subsidiary.

<span class="mw-page-title-main">WAMI-DT</span> UniMás TV station in Hollywood, Florida

WAMI-DT is a television station licensed to Hollywood, Florida, United States, serving as the Miami-area outlet for the Spanish-language network UniMás. It is owned and operated by TelevisaUnivision alongside Univision station WLTV-DT. The two stations share studios known as "NewsPort" on Northwest 30th Terrace in Doral; WAMI-DT's transmitter is located in Pembroke Park, Florida.

Front TV was an international broadcast design and branding firm that catered to television, film and interactive media sectors. The firm originally specialized in creative thinking, network branding, station IDs, film titles, 2D/3D animation, web, print, and sound design. It expanded its operations in 2009, launching its own TV production arm. Front TV's main headquarters, TV studio, animation and post production facilities were originally located in Toronto, Ontario.

<span class="mw-page-title-main">Tim Street</span> American film producer

Tim Street is an American writer, producer, director, and new media consultant. He is the Creator/Executive Producer of the video series French Maid TV. In 2007, Street was elected to the advisory board for the Association for Downloadable Media (ADM), an industry association for episodic and downloadable media. In 2009, he was inducted into the International Academy of Web Television.

Founded in 1993 by Stephen Arnold, Stephen Arnold Music is a Dallas-based sonic branding agency and full-service music production company, with additional studios in Santa Fe, New Mexico. Stephen Arnold Music has composed original music and sonic brands for hundreds of media outlets, content creators, networks, cable channels, television stations, corporations, production houses, and ad agencies.

Stephen Arnold is a songwriter, musician, composer and producer who specializes in sonic branding, often referred to as "the least known, most heard composer in America." His company, Stephen Arnold Music, was formed in 1993.

<span class="mw-page-title-main">Jacqueline Hernández</span> American multimedia businesswoman

Jacqueline Hernández is a Hispanic-American multimedia businesswoman specializing in multicultural and youth marketing. Hernandez is the CEO and founder of New Majority Ready, a marketing and content development firm. She is the former CMO of NBCUniversal Hispanic Enterprise and COO of Telemundo Enterprises and mun2. She currently serves as the Interim CEO of MediaCo and is on the board of directors of Victoria's Secret and MediaCo Holding. Before that, Hernández worked across multiple brands and platforms, including as publisher of People en Español, Teen People, and in various leadership roles at Time, Fortune, CNN International, and Combate Americas.

RobotDNA is an animation studio founded in 1987 as Garner MacLennan Design (GMD). It initially produced digital design, animation and visual effects for television. Achievements include BDA and Promax awards for broadcast design and commercials such as a CLIO Award-winning Dr Pepper spot. It later engaged in interactive database marketing, digital television, WebTV, broadband communications and digital applications for film and television. GMD was re-structured as robotDNA in 2004.

Jeff Rustia was the Executive Director & Founder of TOM* Toronto Men's Fashion Week, and TW Toronto Women's Fashion Week, two of Canada's leading fashion week initiatives committed to promoting, nurturing and supporting the country's most influential designers and the Next Generation of Emerging Talent. Rustia's experience spans over 25 years in fashion, production, marketing, creative direction, and television. His career dates back to the launch of music channel Channel V producing shows such as Fashion Police.

<span class="mw-page-title-main">Jeff Pinilla</span> American film producer

Jeff Pinilla (/ˌp ih nee yah /; Colombian Spanish:; is a writer, producer, director, and editor. Since graduating from Full Sail University in 2009, he has been nominated for 11 Emmy awards, has won 5 Promax Gold Awards, and was awarded the "Ron Scalera Rocket Award" at the PromaxBDA 2012 Awards. In his years since graduating, Jeff has also successfully produced three short films, "Numbers on a Napkin", a short documentary titled "The first 36 hours: an inside look at Hurricane Sandy." and was recently awarded "Best Narrative Short Film" at the 2013 Woodstock Film Festival for "The earth, the way I left it." His first major recognition in the industry came in the summer of 2010, when he was credited for his work as producer and photographer on a print campaign for New Yorks WPIX 11 newscast. His work garnered him a Promax Gold Award for "best consumer print advertisement."

Gordon P. Bellamy is an American video game executive. He has over 19 years of experience and leadership in the interactive entertainment industry. Gordon was the executive director of the International Game Developers Association from August 2010 until July 2012.

<span class="mw-page-title-main">2C Media</span>

Founded in 2005 by Chris Sloan and Carla Kaufman Sloan, 2C Media (2C) is a content production company and creative agency based in Miami, Florida. The company produces both original cable television programming and broadcast promotion and design campaigns. The 2C production facility houses 13 edit suites, audio and in-house graphics.

Alex Okosi is a Nigerian-born, US-educated business executive who has worked for the world's biggest broadcasting, streaming and tech brands. Committed to Africa's digital transformation, Okosi currently holds the post of managing director of Google Africa, where he is responsible for Google's operations in Africa including programs that help businesses and economies on the continent to grow, as well as expanding access and providing tools to help the next billion users get more from the Web.

RushTera is software as a service, that provides accelerated upload/download, storage, sharing and management of large media files. RushTera was first demonstrated in April 2012 at the NAB Show. The product is marketed by the New York company Attend LLC, which was founded in 2008. In 2012, RushTera was deployed on CloudSigma , but has since been redeployed on private infrastructure provided by Unitas Global. Attend's content ingest network, uses geographically distributed virtual machines to eliminate latency and provide fast uploads and downloads of huge files. RushTera became generally available in November 2012. Since then RushTera has been used by Focus Features during post production on several major motion pictures including Academy Award winner Dallas Buyers Club, as well as Kill The Messenger, The World's End, Black Sea, and Admission. Promax/BDA used RushTera as the submissions platform for its Hot Spots Showcase in both 2013 and 2014. Company CEO Chuck Stormon was interviewed in January 2013. Attend LLC / RushTera was selected as an alternate finalist in 43North, the largest business idea competition in the world.

Daniel Halasz is an advertising executive living and working in Copenhagen, Denmark. He is best known for his work within content marketing and advertising for which his campaigns has won numerous awards. He is the former CEO and founder of the award-winning production companies Feist ApS and DBM, and currently holds the position as Head of Production at Grey Group in Denmark, where he's also part of the leadership team.

<span class="mw-page-title-main">Kiswe (company)</span>

Kiswe Mobile, Inc., trading as Kiswe, is an internet video company based in Murray Hill, New Jersey. The company develops live streaming and interactive video platforms, particularly for sporting events and concerts.

<span class="mw-page-title-main">Roman Petrenko</span> Russian businessman

Roman Evgenievich Petrenko is a Russian media executive; member of the Russian Television Academy; chief executive officer of Russian television broadcast networks STS (1998–2002) and TNT (2002–2013); co-founder Storyworld Entertainment, Santa Monica, California & Storyworld Entertainment WGA, Beverly Hills, California (2016–2018); former Head of TNT broadcast network and PREMIER.

<span class="mw-page-title-main">John D. Miller (television executive)</span> American television executive

U.S. News and World Report

References

  1. ↑ Bobbie Whiteman (January 6, 2004). "Promax & BDA skeds Euro speakers". Variety.
  2. 1 2 "Colin Mangham to Judge Promax/BDA Awards". The Daily Brand. May 1, 2009. Retrieved March 24, 2010.[ permanent dead link ]
  3. ↑ Mary Sutter (April 19, 2001). "Wolf, Mandabach at Promax". Variety.
  4. ↑ Schneider, Michael (2024-02-06). "Promax Rebrands as the Global Entertainment Marketing Academy; Adds Film, Sports, Music and Gaming Verticals (EXCLUSIVE)". Variety. Retrieved 2024-05-02.
  5. ↑ "BLOG.lenodal.com : actualité des identités [télé]visuelles". blog.lenodal.com.
  6. ↑ "BLOG.lenodal.com : Les lauréats français des Promax World 2014". blog.lenodal.com.
  7. ↑ "PromaxBDA Promotion, Marketing & Design Awards 2018" (PDF). Promax. Retrieved 20 June 2020.
  8. ↑ "Bell Media Takes Home 18 Promax Awards". Bell Media. 2019-06-11. Retrieved 2020-06-20.
  9. ↑ "WHO IS PROMAX·BDA?". PromaxBDA. Archived from the original on 2009-04-19. Retrieved 2009-04-19.
  10. ↑ "The Museum of Broadcast Communications - Encyclopedia of Television - Broadcast Promotion and Marketing Executives". www.museum.tv.
  11. ↑ "VISIONARIES INNOVATORS POWER BROKERS: 40 Under Forty". Multichannel news. March 29, 2010. Retrieved May 4, 2010.
  12. ↑ "Stacy La Cotera Appointed CEO of Promax". July 2022.
  13. ↑ "About: Board of Directors". PromaxBDA. Retrieved 26 June 2023.
  14. ↑ "Lisa Gregorian". www.warnerbros.com.
  15. ↑ "PromaxBDA names two co-chairmen". The Hollywood Reporter . 10 June 2010.
  16. ↑ https://www.linkedin.com/in/mibenson/ [ self-published source ]
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.