Stork (margarine)

Last updated

Stork is a brand of margarine spread manufactured primarily from palm oil and water, owned by Upfield, except in southern Africa, where it is owned by the Remgro subsidiary Siqalo Foods.

When it was introduced into the United Kingdom and Ireland from 1920, housewives were initially suspicious of the health effects and cooking ability of margarine. As a result, it required a large amount of advertising in the 1930s to increase usage, supported by the Stork sponsored Radio Lyons featuring the band of Carroll Gibbons. [1]

Stork has been manufactured at the Purfleet works (originally Van den Berghs & Jurgens) in the UK since 1920.

It was with the onset of World War II and rationing of butter that sales began to rise, in part driven by the Stork Cookery Service. During the war, a lorry carrying Stork margarine overturned on the A531 road in Madeley, Staffordshire, resulting in people coming to try to salvage its load. The location became known as Margarine Corner. [2]

Stork was launched in South Africa in 1950. After rationing ended in the UK in 1954, the brand was relaunched, supported by the "Art of Home Cooking" promotion, [3] with the first Stork television adverts being shown in 1955. Stork soft was introduced in the 1970s, with entertainers Bruce Forsyth and later Leslie Crowther, fronting taste test-based television adverts.[ citation needed ]

Related Research Articles

<span class="mw-page-title-main">Sony</span> Japanese multinational conglomerate corporation

Sony Group Corporation, commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional electronic products, the largest video game console company and the largest video game publisher. Through Sony Entertainment Inc, it is one of the largest music companies and the third largest film studio, making it one of the most comprehensive media companies. It is the largest technology and media conglomerate in Japan. It is also recognized as the most cash-rich Japanese company, with net cash reserves of ¥2 trillion.

<span class="mw-page-title-main">JVC</span> Japanese international electronics corporation

JVC is a Japanese brand owned by JVCKenwood corporation. Founded in 1927 as the Victor Talking Machine Company of Japan and later as Victor Company of Japan, Ltd., the company is best known for introducing Japan's first televisions and for developing the Video Home System (VHS) video recorder.

<span class="mw-page-title-main">Margarine</span> Semi-solid oily spread often used as a butter substitute

Margarine is a spread used for flavoring, baking, and cooking. It is most often used as a substitute for butter. Although originally made from animal fats, most margarine consumed today is made from vegetable oil. The spread was originally named oleomargarine from Latin for oleum and Greek margarite. The name was later shortened to margarine.

<span class="mw-page-title-main">Rationing</span> Controlled distribution of scarce resources, goods, or services

Rationing is the controlled distribution of scarce resources, goods, services, or an artificial restriction of demand. Rationing controls the size of the ration, which is one's allowed portion of the resources being distributed on a particular day or at a particular time. There are many forms of rationing, although rationing by price is most prevalent.

<span class="mw-page-title-main">Kraft Dinner</span> Boxed macaroni and cheese product

Kraft Dinner (KD) in Canada, Kraft Mac & Cheese in the United States, Australia, and New Zealand, Cheesey Pasta in the United Kingdom and internationally is a nonperishable, packaged macaroni and cheese product. It is made by Kraft Foods Group and traditionally cardboard-boxed with dried macaroni pasta and a packet of orange processed cheese powder. It was introduced under the Kraft Dinner name simultaneously in both Canada and the U.S. in 1937. The brand is popular with Canadians, who consume 55% more boxes per capita than Americans.

<span class="mw-page-title-main">Kit Kat</span> Chocolate-covered wafer bar

Kit Kat is a chocolate-covered wafer bar confection created by Rowntree's of York, United Kingdom, and is now produced globally by Nestlé, except in the United States, where it is made under licence by the H. B. Reese Candy Company, a division of the Hershey Company.

<span class="mw-page-title-main">Shortening</span> Food ingredient

Shortening is any fat that is a solid at room temperature and used to make crumbly pastry and other food products. Although butter is solid at room temperature and is frequently used in making pastry, the term shortening seldom refers to butter.

<span class="mw-page-title-main">Pot Noodle</span> Brand of instant noodle snack foods

Pot Noodle is a brand of instant noodle snack foods, available in a selection of flavours and varieties. This dehydrated food consists of noodles, assorted dried vegetables and flavouring powder. It is prepared by adding boiling water, which rapidly softens the noodles and dissolves the powdered sauce.

<span class="mw-page-title-main">Rationing in the United Kingdom</span> Government-controlled distribution of scarce goods in the United Kingdom

Rationing was introduced temporarily by the British government several times during the 20th century, during and immediately after a war.

Meadow Lea is one of Australia's leading brands of polyunsaturated margarine spreads, founded in Sydney by 1932 and owned since 1986 by the Australasian food company Goodman Fielder. It has been the top-selling margarine brand since 1973 and was the second polyunsaturated margarine in Australia; the first was Miracle by Marrickville Holdings.

<span class="mw-page-title-main">The Smith's Snackfood Company</span> Snack food manufacturing company

The Smith's Snackfood Company is a British-Australian snack food company owned by American multinational corporation PepsiCo. It is best known for its brand of potato crisps. The company was founded by Frank Smith and Jim Viney in the United Kingdom in 1920 as Smiths Potato Crisps Ltd, originally packaging a twist of salt with its crisps in greaseproof paper bags which were sold around London. The dominant brand in the UK until the 1960s when Edinburgh's Golden Wonder took over with Cheese & Onion, Smith’s countered by creating Salt & Vinegar flavour which was launched nationally in 1967.

Philip Vickery is an English celebrity chef. He is best known for working on ITV's This Morning, where he has been a Chef since 2006.

Bisto is a popular and well-known brand of gravy and other food products in the United Kingdom and Ireland, currently owned by Premier Foods.

<span class="mw-page-title-main">Lurpak</span> Danish butter brand

Lurpak is a Danish brand of butter owned by Arla Foods. It is sold in over 75 countries worldwide, and is known for its distinctive silver packaging. Lurpak came into existence in October 1901 after a combination of several Danish dairy farmers decided to create and register a common brand and mark for butter to increase sales. Its logo is based on the lur, an ancient instrument once used in Scandinavia.

Spry was a brand of vegetable shortening produced by Lever Brothers starting in 1936. It was a competitor for Procter & Gamble's Crisco, and through aggressive marketing through its mascot Aunt Jenny had reached 75 percent of Crisco's market share. The marketing efforts were phased out in the 1950s, but Aunt Jenny and her quotes like With Spry, we can afford to have cake oftener! have been reprinted. Though the product is discontinued in most countries, there are anecdotal reports of its being used through the 1970s. It appears as an ingredient in "Hungarian Nut Cake" in the August 1975 booklet "Favorite Recipes of the Aetna Girls" [Toledo, Ohio office].

<span class="mw-page-title-main">Homepride</span> British food brand

Homepride is a British food brand owned by Premier Foods for prepared cooking sauces. Premier Foods also licenses the brand to Kerry Group for the production of flour.

Mac Fisheries was a branded United Kingdom retail chain of fishmongers, founded by William Lever, 1st Viscount Leverhulme, the co-founder with his brother of Lever Brothers, which later merged to become Unilever.

Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value—found in packages of brand-name retail products that are included in the price of the product with the intent to boost sales, similar to toys in kid's meals. Collectable prizes produced in series are used extensively—as a loyalty marketing program—in food, drink, and other retail products to increase sales through repeat purchases from collectors. Prizes have been distributed through bread, candy, cereal, cheese, chips, crackers, laundry detergent, margarine, popcorn, and soft drinks. The types of prizes have included comics, fortunes, jokes, key rings, magic tricks, models, pin-back buttons, plastic mini-spoons, puzzles, riddles, stickers, temporary tattoos, tazos, trade cards, trading cards, and small toys. Prizes are sometimes referred to as "in-pack" premiums, although historically the word "premium" has been used to denote an item that is not packaged with the product and requires a proof of purchase and/or a small additional payment to cover shipping and/or handling charges.

Upfield Holdings B.V. is a Dutch food company owning multiple brands of margarine, food spreads, and plant-based foods, including Flora and Blue Band. It states that it is the largest plant-based consumer packaged goods company in the world, operating in 95 countries.

<span class="mw-page-title-main">Maypole Dairy Company</span> British company

The Maypole Dairy Company or Maypole Dairies were an early chain of British dairies who rose to be the biggest employer in Britain and are also noted as the first people to promote the widespread use of margarine as an alternative to butter, originally under the name of Butterine but following legal action protecting this name was known as margarine from 1887.

References

  1. "Dance Bands". MG Thomas. Retrieved 2010-05-07.
  2. "Most of what follows is true …… | Madeley Village".
  3. The Art of Home Cooking. Unilever. January 1954. Retrieved 2010-05-07.