StormFlower

Last updated
StormFlower
Cheryl Stormflower (Official Ad Poster).png
StormFlower promotional ad (2014)
Fragrance by Cheryl
TypeWomen's fragrance
Notes
Top notes
  • Mandarin
  • nectarine
Released21 August 2014 (2014-08-21)
LabelSAS&Company
Website cherylfragrances.com

StormFlower is a fragrance promoted by British singer-songwriter Cheryl, released on 21 August 2014.

Contents

Background and development

In May 2014, Cheryl announced her plans to release her first fragrance. [1] [2] She further announced the scent's name as StormFlower, after unveiling the fragrance's promotional ad. [1] [2]

Packaging and scent

StormFlower's promotional campaign was directed and shot by photographer Rankin.

Release

Promotion

Cole launched StormFlower on 23 July 2014, at a launch party in central London. [3] A television advert was unveiled in July 2014 to promote the fragrance. [4]

Response

StormFlower broke sales records following its early release to The Perfume Shop, outselling rival scents from Rihanna, Britney Spears and One Direction. [5]

Products

The products for StormFlower: [6]

See also

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References

  1. 1 2 Eames, Tom (7 May 2014). "Cheryl Cole to release debut fragrance StormFlower". Digital Spy . Hearst Corporation . Retrieved 7 May 2014.
  2. 1 2 Shenton, Zoe (7 May 2014). "Cheryl Cole shares sneak peek from debut StormFlower fragrance shoot". Daily Mirror . Mirror.co.uk. Trinity Mirror . Retrieved 7 May 2014.
  3. Campbell, Tina (24 July 2014). "Cheryl Cole launches perfume with new husband Jean-Bernard Fernandez-Versini by her side". Metro . Metro.co.uk. DMG Media . Retrieved 24 July 2014.
  4. Cole, Emily (23 July 2014). "Cheryl Cole unveils advert for debut fragrance StormFlower – watch". OK! . OK.co.uk. Northern & Shell . Retrieved 23 July 2014.
  5. Martin, Lara (28 August 2014). "Cheryl Fernandez-Versini's StormFlower perfume breaks records". Nat Mags . Reveal.co.uk. Hearst Corporation . Retrieved 28 August 2014.
  6. SAS&Company. "Cheryl Fragrances – Shop – The Range". Cheryl Fragrances. Retrieved 29 August 2014.