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Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), and adjusting the space between pairs of letters (kerning). The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information.
Optima is a humanist sans-serif typeface designed by Hermann Zapf and released by the D. Stempel AG foundry, Frankfurt, Germany in 1958.
Verdana is a humanist sans-serif typeface designed by Matthew Carter for Microsoft Corporation, with hand-hinting done by Thomas Rickner, then at Monotype. Demand for such a typeface was recognized by Virginia Howlett of Microsoft's typography group and commissioned by Steve Ballmer. The name "Verdana" is based on verdant, and Ana.
In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than serif typefaces. They are often used to convey simplicity and modernity or minimalism.
In typography, a serif is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface, and a typeface that does not include them is sans-serif. Some typography sources refer to sans-serif typefaces as "grotesque" or "Gothic", and serif typefaces as "roman".
A typeface is the design of lettering that can include variations in size, weight, slope, width, and so on. Each of these variations of the typeface is a font.
Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927. It was designed as a contribution on the New Frankfurt-project. It is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period. It was developed as a typeface by the Bauer Type Foundry, in competition with Ludwig & Mayer's seminal Erbar typeface of 1926.
In East Asia, gothic typefaces are a type style characterized by strokes of even thickness and lack of decorations akin to sans serif styles in Western typography. It is the second most commonly used style in East Asian typography, after Ming.
Georgia is a serif typeface designed in 1993 by Matthew Carter and hinted by Tom Rickner for the Microsoft Corporation. It was intended as a serif typeface that would appear elegant but legible when printed small or on low-resolution screens. The typeface is inspired by Scotch Roman designs of the 19th century and was based on designs for a print typeface on which Carter was working when contacted by Microsoft; this would be released under the name Miller the following year. The typeface's name referred to a tabloid headline, "Alien heads found in Georgia."
In Latin script typography, roman is one of the three main kinds of historical type, alongside blackletter and italic. Roman type was modelled from a European scribal manuscript style of the 15th century, based on the pairing of inscriptional capitals used in ancient Rome with Carolingian minuscules developed in the Holy Roman Empire.
In typography, a counter is the area of a letter that is entirely or partially enclosed by a letter form or a symbol. The stroke that creates such a space is known as a "bowl". Letters containing closed counters include A, B, D, O, P, Q, R, a, b, d, e, g, o, p, and q. Letters containing open counters include c, f, h, s etc. The digits 0, 4, 6, 8, and 9 also possess a counter. An aperture is the opening between an open counter and the outside of the letter.
In typography, a slab serif typeface is a type of serif typeface characterized by thick, block-like serifs. Serif terminals may be either blunt and angular (Rockwell), or rounded (Courier). Slab serifs were invented in and most popular during the nineteenth century.
Didone is a genre of serif typeface that emerged in the late 18th century and was the standard style of general-purpose printing during the nineteenth. It is characterized by:
Clarendon is the name of a slab-serif typeface that was released in 1845 by Thorowgood and Co. of London, a letter foundry often known as the Fann Street Foundry. The original Clarendon design is credited to Robert Besley, a partner in the foundry, and was originally engraved by punchcutter Benjamin Fox, who may also have contributed to its design. Many copies, adaptations and revivals have been released, becoming almost an entire genre of type design.
A swash is a typographical flourish, such as an exaggerated serif, terminal, tail, entry stroke, etc., on a glyph. The use of swash characters dates back to at least the 16th century, as they can be seen in Ludovico Vicentino degli Arrighi's La Operina, which is dated 1522. As with italic type in general, they were inspired by the conventions of period handwriting. Arrighi's designs influenced designers in Italy and particularly in France.
In typography, the Vox-ATypI classification makes it possible to classify typefaces into general classes. Devised by Maximilien Vox in 1954, it was adopted in 1962 by the Association Typographique Internationale (ATypI) and in 1967 as a British Standard, as British Standards Classification of Typefaces, which is a very basic interpretation and adaptation/modification of the earlier Vox-ATypI classification. On April 27, 2021, ATypI announced that they had de-adopted the system, and that they were establishing a working group building towards a new, larger system incorporating the different scripts of the world.
Calisto MT is an old style, serif typeface designed for the Monotype Corporation foundry in 1986 by Ron Carpenter, a British typographer.
The Bauhaus typeface design is based on Herbert Bayer's 1925 experimental Universal typeface and the Bauhaus aesthetic overall.
Typeface anatomy describes the graphic elements that make up letters in a typeface.
In typography, any stroke which does not terminate in a serif is a terminal. By definition all sans-serif typefaces have terminals, and serif typefaces often have them as well. Spurs, ears, and swatches are all terminals, and hooks often end in terminals.
References
- ↑ "Anatomy of a Typeface". Typedia.com. Retrieved 2018-06-12.
- ↑ "Glossary | Teardrop". Rsub.com. Retrieved 2018-06-12.
- 1 2 "Glossary | B". Rsub.com. Retrieved 2018-06-12.
- ↑ Bosler, Denise (2012). Mastering Type: The Essential Guide to Typography for Print and Web Design. HOW Books. p. 29. ISBN 978-1-4403-1369-1.
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