Magnavox is an American electronics company founded in the United States. Since 1974, it has been a subsidiary of Dutch electronics corporation Philips.
Private label products are those manufactured by one company for sale under another company's brand. Private-label goods are available in a wide range of industries from food to cosmetics. Private label brands managed solely by a retailer for sale in a specific chain of stores are called store brands.
Tapestry, Inc. is an American multinational luxury fashion holding company. It is based in New York City and is the parent company of three major brands: Coach New York, Kate Spade New York and Stuart Weitzman. Originally named Coach, Inc., the business changed its name to Tapestry on October 31, 2017.
Emerson Electric Co. is an American multinational corporation headquartered in Ferguson, Missouri, United States. The Fortune 500 company manufactures products and provides engineering services for a wide range of industrial, commercial, and consumer markets. Emerson has approximately 76,500 employees and 205 manufacturing locations worldwide.
TCL Technology is a Chinese multinational electronics company headquartered in Huizhou, Guangdong Province. It designs, develops, manufactures and sells products including television sets, mobile phones, air conditioners, washing machines, refrigerators and small electrical appliances. In 2010 it was the world's 25th-largest consumer electronics producer. Since 2015, it remains the third-largest television manufacturer by market share.
The Harley Owners Group (HOG) is a sponsored community marketing club, operated by Harley-Davidson for enthusiasts of that brand's motorcycles. The HOG is "the grandaddy of all community-building efforts," serving to promote not just a consumer product, but a lifestyle. The HOG has also served to open new revenue streams for the company, with the production of tie-in merchandise offered to club members, numbering over one million strong, making it the largest factory-sponsored riding club in the world. The Harley-Davidson community was the prototype for the ethnographic term subculture of consumption, defined as "a distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity."
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Marketers use celebrity endorsers in hopes that the positive image of the celebrity endorser will be passed on to the product's or brand's image. Celebrity endorsement is often used by fashion and beauty brands. Non-profit organizations also use celebrities since a celebrity's frequent mass media coverage reaches a wider audience, thus making celebrities an effective ingredient in fundraising.
Dulux is an internationally available brand of architectural paint. The brand name Dulux has been used by both Imperial Chemical Industries (ICI) and DuPont since 1931 and was one of the first alkyd-based paints. It is produced by AkzoNobel although the United States markets are now served by PPG Industries.
Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service.
Hickey Freeman is a manufacturer of suits for men and boys, based in Rochester, New York, US, founded in 1899. The Hickey-Freeman Co. is the most distinguished of the once booming men's clothing industry based in Rochester at the start of the 20th century. Hickey Freeman tailored clothing continues to be made in the same storied Rochester facility opened in 1912.
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. Brand awareness is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to recognize or recall a brand is central to purchasing decision-making. Purchasing cannot proceed unless a consumer is first aware of a product category and a brand within that category. Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but they must be able to recall enough distinguishing features for purchasing to proceed.
A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Name brands are sometimes distinguished from generic or store brands.
Sariwangi is an Indonesian tea brand currently owned by Unilever. The brand name literally means 'fragrant essence' in Indonesian. Sariwangi was the first Indonesian tea brand to be packaged in bags, as opposed to the more traditional loose serving. This practical way of serving tea caught on with Indonesian consumers, and with Unilever's acquisition of the brand in 1989, Sariwangi remained as the largest tea brand in Indonesia.
Stuart Alexander may refer to:
Tata Consumer Products Limited, formerly Tata Global Beverages Limited, is an Indian multinational consumer goods company headquartered in Kolkata, West Bengal, India and a subsidiary of the Tata Group. It is the world's second-largest manufacturer and distributor of tea and a major producer of coffee.
Rosella is a brand of tomato soup, tomato sauces, pickled vegetables, and condiments, founded in Australia in 1895 as the Rosella Preserving & Manufacturing Co. Rosella has had a number of owners since, including a 40-year period where it was owned by Unilever. The current owner is Sabrands Australia, which acquired the brand in April 2013.
The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago. It has been owned by PepsiCo since 2001.
The North Brothers Manufacturing Company, was an American manufacturer based in Philadelphia, Pennsylvania that specialized in the making of hand tools, small appliances and some specialized power tools. They were family owned and operated for over 60 years before being acquired by the Stanley Works in 1946. They are probably most well known for their line of tools, particularly the "Yankee" brand of ratcheting screwdrivers.
Lion is a beverage and food company that operates in Australia and New Zealand, and a subsidiary of Japanese beverage giant Kirin. It produces and markets a range of beer, wine, cider, RTDs and spirits, as well as dairy and other beverages. Lion was formed in October 2009 under the name "Lion Nathan National Foods" when Kirin Holdings Company Limited purchased brewer Lion Nathan and merged the business with National Foods, which it owned since 2007. In 2011, the company changed its name to Lion, with National Foods becoming a Melbourne-based subsidiary called Lion Dairy & Drinks. The company employs over 7000 people.
Walt Disney Direct-to-Consumer & International (DTCI) is a business segment and division of The Walt Disney Company consisting of Disney's streaming services and overseas media businesses. As part of the company's formation, BAMTech has been placed under Direct-to-Consumer & International.
