Suitsupply

Last updated
Suitsupply B.V.
IndustryFashion/Apparel
FoundedAmsterdam, Netherlands (2000)
FounderFokke de Jong
Headquarters
Amsterdam
,
Netherlands
Number of locations
150 (2023)
Area served
Worldwide
Products Menswear
Website Official website
A brand label on the inside of a Suitsupply dress shirt Suitsupply shirt label.jpg
A brand label on the inside of a Suitsupply dress shirt

Suitsupply is a European men's suit and fashion brand founded in 2000 by Fokke de Jong in Amsterdam. [1] [2]

Contents

Suitsupply is a vertically integrated company. [1] [2] [3] Suitsupply is a member of the Fair Wear Foundation (FWF) and uses fabrics sourced from Italian mills including Vitale Barberis Canonico and Reda. [3] Its suits are made in China. [4]

History

Fokke de Jong, the current CEO of the privately held company, ran the company from his dorm room in 2000. Suitsupply's first store outside the Netherlands opened in Antwerp in 2007, and in the same year, a store was opened on Vigo Street, London. [5]

Suitsupply's headquarters are located in Amsterdam; they also have offices in New York City, Dallas, and Shanghai. Suitsupply has an online store and brick-and-mortar stores in countries across Europe, Asia, and the Americas. [6]

Suitsupply was named among the best new menswear stores by GQ Magazine in 2011. [7] and among the best suits in New York City by New York Magazine in 2012, [8] . The Wall Street Journal reported in 2011 that a Giorgio Armani suit priced at $3,625 matched the quality of a Suitsupply suit priced at $614. [9]

In 2020, the turnover decreased by 39% to 205 million euros (compared to 336 million euros in 2019) and incurred a loss of 109.7 million euros (compared to 1.8 million euros loss in 2019 [10] ). [11] [12]

Fashion industry writer Tim Gunn named Suitsupply's "impeccable and affordable" suits on a list of '12 things he can't live without' in an interview for Elle Decor. [13]

Suitsupply Chicago Store on Rush Street Suitsupply Chicago Store Rooftop.jpg
Suitsupply Chicago Store on Rush Street

Marketing campaigns

Suitsupply is known for its sexually-charged photography and advertisements, created in partnership with Carli Hermes. [14] [15]

Select images from the "Shameless" campaign were withdrawn from a London store due to their visibility to children, [15] which elicited criticism, especially from the Westfield London location. [16]

According to a ruling by the Belgian advertising standards authority, several photos from the Shameless campaign had to be removed from Suitsupply's website and Facebook page for portraying the female model as a sex object or as submissive to the male model. [17]

The spring/summer 2016 campaign, titled Toy Boys, depicted doll-size men in suits playing on giant female bodies; scenes included: men sliding down a model's bare chest, straddling a woman's neck, standing on a woman and spraying a hose into her mouth, etc. The images provoked controversy on social media. [18]

Collaborations

Suitsupply is the official supplier of the Dutch Olympic team. [19] Suitsupply dressed Dutch Olympic athletes for Beijing 2008, Vancouver 2010, London 2012, and Rio 2016. [20]

Suitsupply collaborated with Antonio Maurizi, an Italian shoemaker, for a capsule collection of six shoes in 2012. [21]

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References

  1. 1 2 "Start-up: Suitsupply - CNBC Business". 2012-01-06. Archived from the original on 2012-01-06. Retrieved 2022-10-21.
  2. 1 2 "Suitsupply: High-end men's suits with a low price tag". 2013-10-16. Archived from the original on 2013-10-16. Retrieved 2022-10-21.
  3. 1 2 "Fashion 360 Magazine | Suitsupply". 2014-06-14. Archived from the original on 2014-06-14. Retrieved 2022-10-21.
  4. ↑ bloomberg.com Suitsupply: The 60-Minute Makeover Drake Bennett, November 7, 2013
  5. ↑ Hendriksz, Vivian (2018-03-05). "Suitsupply's History - How Fokke de Jong created the most 'controversial' suit brand". FashionUnited. Retrieved 2022-10-29.
  6. ↑ suitsupply.com Store locator
  7. ↑ GQ Magazine 2011 best new menswear stores
  8. ↑ New York Magazine , 2012 Best of New York
  9. ↑ NASSAUER, Sarah. "A Hard-Working Suit: The New Sweet Spot Is $500 to $700; They Don't Look Cheap, or Like Dad's". The Wall Street Journal.
  10. ↑ "SuitSupply, almost break-even, finds new capital". RetailDetail EU. 2020-07-28. Retrieved 2022-10-21.
  11. ↑ "Suitsupply CEO says business bounces back fast after reopening". Fortune. Retrieved 2022-10-21.
  12. ↑ "SuitSupply, almost break-even, finds new capital". RetailDetail EU. 2020-07-28. Retrieved 2022-10-21.
  13. ↑ Ingrid Abramovitch, Shortlist: Tim Gunn, Elle Decor , 10 Sept 2012
  14. ↑ "Yahoo is part of the Yahoo family of brands". consent.yahoo.com. Retrieved 2022-10-29.
  15. 1 2 Caroline Davies, Dutch fashion firm under fire over window display The Guardian 17 November 2010
  16. ↑ "'Erotic' adverts banned from London Westfield suit shop". BBC News. 19 November 2010.
  17. ↑ JEP.be Decision
  18. ↑ Suitsupply is getting slammed on social media for sexist ads Hilary Milnes, February 25, 2016
  19. ↑ skimbacolifestyle.com 2012
  20. ↑ suitsupply.com 2016 Olympics Collection
  21. ↑ "Suitsupply's History - How Fokke de Jong created the most 'controversial' suit brand". FashionUnited. 2018-03-05. Retrieved 2023-08-02.
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