Suitsupply

Last updated
Suitsupply B.V.
IndustryFashion/Apparel
FoundedAmsterdam, Netherlands (2000)
FounderFokke de Jong
Headquarters,
Number of locations
150 (2023)
Area served
Worldwide
Products Menswear
Website Official website
A brand label on the inside of a Suitsupply dress shirt Suitsupply shirt label.jpg
A brand label on the inside of a Suitsupply dress shirt

Suitsupply is a Dutch men's suit and fashion brand founded in 2000 by Fokke de Jong in Amsterdam. [1] [2]

Contents

Suitsupply is a vertically integrated company. [1] [2] [3] Suitsupply is a member of the Fair Wear Foundation (FWF) and uses fabrics sourced from Italian mills including Vitale Barberis Canonico and Reda. [3] Its suits are made in China. [4]

History

Fokke de Jong, the current CEO of the privately held company, ran the company from his dorm room in 2000. Suitsupply's first store outside the Netherlands opened in Antwerp in 2007, and in the same year, a store was opened on Vigo Street, London. [5]

Suitsupply's headquarters are located in Amsterdam; they also have offices in New York City, Dallas, and Shanghai. Suitsupply has an online store and brick-and-mortar stores in countries across Europe, Asia, and the Americas. [6]

Suitsupply was named among the best new menswear stores by GQ Magazine in 2011. [7]

In 2020, the turnover decreased by 39% to 205 million euros (compared to 336 million euros in 2019) and incurred a loss of 109.7 million euros (compared to 1.8 million euros loss in 2019 [8] ). [9] [8]

Fashion industry writer Tim Gunn named Suitsupply's "impeccable and affordable" suits on a list of '12 things he can't live without' in an interview for Elle Decor. [10]

Suitsupply Chicago Store on Rush Street Suitsupply Chicago Store Rooftop.jpg
Suitsupply Chicago Store on Rush Street

Marketing campaigns

Suitsupply is known for its sexually-charged photography and advertisements, created in partnership with Carli Hermes. [11] [12]

Select images from the "Shameless" campaign were withdrawn from a London store due to their visibility to children, [12] which elicited criticism, especially from the Westfield London location. [13]

According to a ruling by the Belgian advertising standards authority, several photos from the Shameless campaign had to be removed from Suitsupply's website and Facebook page for portraying the female model as a sex object or as submissive to the male model. [14]

The spring/summer 2016 campaign, titled Toy Boys, depicted doll-size men in suits playing on giant female bodies; scenes included: men sliding down a model's bare chest, straddling a woman's neck, standing on a woman and spraying a hose into her mouth, etc. The images provoked controversy on social media. [15]

Collaborations

Suitsupply was official supplier of the Dutch Olympic team, dressing athletes for Beijing 2008, Vancouver 2010, London 2012, and Rio 2016. [16] [17]

Suitsupply collaborated with Antonio Maurizi, an Italian shoemaker, for a capsule collection of six shoes in 2012. [18]

Related Research Articles

<span class="mw-page-title-main">Tom Ford</span> American fashion designer and filmmaker

Thomas Carlyle Ford is an American fashion designer and filmmaker. He launched his eponymous brand in 2005, having previously been the creative director at Gucci and Yves Saint Laurent. Ford wrote and directed the films A Single Man (2009) and Nocturnal Animals (2016). From 2019 to 2022, he was chairman of the Council of Fashion Designers of America.

American Eagle Outfitters, Inc. is an American clothing and accessories retailer headquartered at SouthSide Works in Pittsburgh, Pennsylvania. It was founded in 1977 by brothers Jerry and Mark Silverman as a subsidiary of Retail Ventures, Inc., a company that also owned and operated Silverman's Menswear. The Silvermans sold their ownership interests in 1991 to Jacob Price of Knoxville, Tennessee. American Eagle Outfitters is the parent company of Aerie, Unsubscribed and Todd Snyder.

Kim Niklas Jones is an English fashion designer.

<span class="mw-page-title-main">Kelly Wearstler</span> American designer (born 1967)

Kelly Wearstler is an American designer. She founded her own design firm Kelly Wearstler Interior Design in the mid-1990s, serving mainly the hotel industry, and now designs across high-end residential, commercial, retail and hospitality spaces. Her designs for the Viceroy hotel chain in the early 2000s have been noted for their influence on the design industry. She has designed properties for clients such as Gwen Stefani, Cameron Diaz and Stacey Snider, and served as a judge on all episodes of Bravo's Top Design reality contest in 2007 and 2008.

Joseph Abboud is an American menswear fashion designer and author.

<span class="mw-page-title-main">Berluti</span> Prestigious leather maker

Berluti is a French leather maker that manufactures menswear, especially the leather finishing of calfskin, kangaroo leather and alligator skin in its production of shoes and boots. It makes leather belts, bags, and wallets, as well as bespoke and ready-to-wear garments. Established in 1895 by Italian Alessandro Berluti of Marche, Berluti is based in Paris on rue Marbeuf. The brand was bought by LVMH in 1993.

Thom Browne is an American fashion designer. He is the founder and head of design for Thom Browne, a luxury fashion brand based in New York City. Browne debuted his womenswear collection in 2014.

<span class="mw-page-title-main">Dean and Dan Caten</span> Canadian fashion designer brothers (born 1964)

Dean and Dan Caten are Canadian fashion designers, radio personalities, and businessmen. They are identical twin brothers and the founders and owners of Dsquared², an Italian luxury fashion house based in Milan.

AllSaints is a British fashion retailer headquartered in London, UK. AllSaints sells menswear, womenswear, footwear, and accessories in 281 stores, and has approximately 2,400 employees across 27 countries and regions including the UK, France, Ireland, USA, Mexico, Canada, Taiwan, Japan, South Korea and China.

Tommy Hilfiger B.V., formerly known as Tommy Hilfiger Corporation and Tommy Hilfiger Inc., is an American luxury clothing brand that manufactures apparel and licensed products such as footwear, accessories, fragrances and home furnishings. The company was founded in 1985, and the brand's merchandise is sold in department stores and over 2000 free-standing retail stores in 100 countries.

<span class="mw-page-title-main">Charlie Casely-Hayford</span> British fashion designer

Charlie Casely-Hayford is a menswear designer based in London, England, where he was born. He founded the international menswear brand Casely-Hayford at the age of 22 with his father, the acclaimed British fashion designer Joe Casely-Hayford OBE.

<span class="mw-page-title-main">Wooyoungmi</span> South Korean menswear clothing brand

Wooyoungmi is a South Korean menswear clothing brand launched in Paris by the designer Youngmi Woo in 2002. It is sold through own-brand stores and global retailers. Art and architecture are sources of inspiration for the brand. The brand has become known for tailoring. In 2014, The Korea Herald wrote that “Wooyoungmi has become the most successful Korean independent menswear designer brand.”

Billy Reid is an American fashion designer based in Florence, Alabama. His line includes menswear, womenswear, accessories and eyewear. His clothing, self-described as "lived-in luxury" and "broken-in luxury", is known for its unusual accents and Southern influence. Reid summarizes his brand's concept as "American luxury built to last". Billy Reid, Marc Jacobs, Tom Ford, and Michael Kors are the only fashion designers who have won 3 or more CFDA Awards.

<span class="mw-page-title-main">Richard James (tailor)</span>

Richard James is a bespoke Savile Row tailors and contemporary menswear company. It was founded in 1992 by designer Richard James, a graduate of Brighton College of Art and a former buyer for the London boutique Browns, and his business partner Sean Dixon. The Design and Brand Director is Toby Lamb, a graduate of Central Saint Martins. Richard James has won both the British Fashion Council's Menswear Designer of the Year and Bespoke Designer of the Year awards.

Joseph is a luxury fashion brand and retail chain that was established in London by Moroccan entrepreneur Joseph Ettedgui and his family in 1972.

<span class="mw-page-title-main">Bonobos (apparel)</span> American apparel company

Bonobos is an upscale e-commerce-driven apparel company that designs and sells menswear including men's suits, trousers, denim, shirts, shorts, swimwear, outerwear, and accessories. The company was founded by Stanford Business School students Andy Dunn and Brian Spaly, and launched as an online retailer in 2007.

<span class="mw-page-title-main">John Michael Ingram</span>

John Michael Ingram was an influential British menswear designer and retailer of the 1950s and '60s who founded the John Michael fashion brand, followed by a range of successful retail concepts, before establishing one of the first fashion forecasting agencies in the 1970s.

<span class="mw-page-title-main">Todd Snyder (fashion designer)</span> American fashion designer

Todd Snyder is an American fashion designer based in New York City. He founded his eponymous fashion label in 2011, and has been called "the most influential menswear designer of his generation" by GQ. The brand was acquired by American Eagle Outfitters in 2015, and reports over $100 million in annual sales revenue. Todd Snyder is also the Creative Director of American heritage brand Woolrich's Black Label Collection.

<span class="mw-page-title-main">Calibre (menswear)</span> Australian fashion label

Calibre is an Australian menswear brand launched in 1989 by Gary Zecevic. The brand specialises in tailored casual garments.

Nick Fouquet is a French-American fashion designer, and founder of the eponymous brand Nick Fouquet.

References

  1. 1 2 "Start-up: Suitsupply - CNBC Business". 2012-01-06. Archived from the original on 2012-01-06. Retrieved 2022-10-21.
  2. 1 2 "Suitsupply: High-end men's suits with a low price tag". 2013-10-16. Archived from the original on 2013-10-16. Retrieved 2022-10-21.
  3. 1 2 "Fashion 360 Magazine | Suitsupply". 2014-06-14. Archived from the original on 2014-06-14. Retrieved 2022-10-21.
  4. bloomberg.com Suitsupply: The 60-Minute Makeover Drake Bennett, November 7, 2013
  5. Hendriksz, Vivian (2018-03-05). "Suitsupply's History - How Fokke de Jong created the most 'controversial' suit brand". FashionUnited. Retrieved 2022-10-29.
  6. suitsupply.com Store locator
  7. GQ Magazine 2011 best new menswear stores
  8. 1 2 "SuitSupply, almost break-even, finds new capital". RetailDetail EU. 2020-07-28. Retrieved 2022-10-21.
  9. "Suitsupply CEO says business bounces back fast after reopening". Fortune. Retrieved 2022-10-21.
  10. Ingrid Abramovitch, Shortlist: Tim Gunn, Elle Decor , 10 Sept 2012
  11. "Yahoo is part of the Yahoo family of brands". consent.yahoo.com. Retrieved 2022-10-29.
  12. 1 2 Caroline Davies, Dutch fashion firm under fire over window display The Guardian 17 November 2010
  13. "'Erotic' adverts banned from London Westfield suit shop". BBC News. 19 November 2010.
  14. JEP.be Decision
  15. Suitsupply is getting slammed on social media for sexist ads Hilary Milnes, February 25, 2016
  16. suitsupply.com 2016 Olympics Collection
  17. skimbacolifestyle.com 2012
  18. "Suitsupply's History - How Fokke de Jong created the most 'controversial' suit brand". FashionUnited. 2018-03-05. Retrieved 2023-08-02.