Summon (company)

Last updated
Summon
Industry Transportation
FoundedJanuary 2012;9 years ago (2012-01)
FounderAarjav Trivedi
DefunctNovember 2014;6 years ago (2014-11)
Headquarters San Francisco, California, United States
Area served
San Francisco, California, United States
Services Vehicle for hire
Website blog.summon.com

Summon (originally InstantCab) was a vehicle for hire company operating in portions of Silicon Valley. The company was shut down in November 2014.

Contents

Customers were able to pay with Google Wallet. [1]

History

The idea for Summon came after Aarjav Trivedi, its CEO and Founder, waited for over an hour for a bus and then a cab to take him to the airport. He missed an international flight because both were late. Trivedi created InstantCab (later rebranded as Summon) to give people a simple, fast, reliable, and inexpensive form of transportation. Previously, Trivedi founded RideCell which focused on fleet automation to making on-demand transportation fleets easier to manage and access.

Summon was selected to participate in the Winter 2012 Y Combinator meet. [2] Summon received funding in 2012 from venture capital and angel investors in Silicon Valley including Khosla Ventures, Redpoint Ventures, General Catalyst, Andreessen Horowitz, Facebook Ex-COO Owen Van Natta and Delicious founder Joshua Schachter. [2]

In February 2014, after rebranding from InstantCab to Summon, the company raised another round of funding from existing investors and new investors such as BMW Ventures. [3] [4]

The company also offered drivers extra pay to transport disabled passengers. [5]

Drivers

Taxi drivers were able to sign up to drive for Summon. Taxi drivers were able to get a credit card swiper from Summon for use with street hails or non-Summon customers. [6]

Surge pricing

Summon opposed a dynamic pricing model. [7] Instead of surge pricing, Summon used flat fares on busy times and event days. [8] In addition, it offers a FareBack program, which gives customers a portion of their ride cost back as credits to use on future Summon rides. [9]

Regulatory issues

On March 8, 2013, Summon received a cease and desist letter from San Francisco International Airport, claiming that its community drivers were trespassing by unlawfully conducting business operations on airport property without a permit. Summon responded that its personal drivers were complying with the law because they were not picking up customers at the airport or engaging in commercial activities on airport property. [10] [11] Other vehicle for hire companies operating in San Francisco also received similar cease and desist letters from San Francisco International Airport. [12]

In September 2013, the California Public Utilities Commission legalized vehicle for hire companies. [13] [14] Summon was the first ridesharing company to receive its operating permit from the California Public Utilities Commission, which it received on February 24, 2014. [15]

Related Research Articles

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Uber American vehicle for hire, freight, food delivery, courier, and parcel delivery company

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References

  1. "Easily Pay for Summon Rides with Google Wallet!". Summon.
  2. 1 2 Lawler, Ryan (March 15, 2013). "Y Combinator-Backed Summon Provides a Hybrid Alternative to Ride-Sharing and Taxi Apps". TechCrunch .
  3. Lawler, Ryan (February 19, 2014). "With Funding From BMW And Khosla Ventures, InstantCab rebrands as Summon". TechCrunch .
  4. "InstantCab Rebrands as Summon, Backed by BMW in Expansion Round" . The Wall Street Journal . February 19, 2014.
  5. Said, Carolyn (April 16, 2014). "As Uber, Lyft, Sidecar grow, so do concerns of disabled" . San Francisco Chronicle .
  6. "O% (Yes, Zero!) Credit Card Processing Fees and Same Day Deposit for Taxi and Commercial Drivers". Summon.
  7. Said, Carolyn (April 16, 2014). "Summon matches Uber, Lyft price cuts" . San Francisco Chronicle .
  8. "Delivering when it counts the most: Flat Fares on New Year's Eve". Summon.
  9. YEUNG, KEN (January 11, 2014). "InstantCab unveils new FareBack program to save riders up to 30% on trips, adds 3x more drivers". TheNextWeb .
  10. "Letter from the San Francisco International Airport". Summon.
  11. Huet, Ellen (July 30, 2013). "Ride-share drivers cited at SFO for trespassing" . San Francisco Chronicle .
  12. Lawler, Ryan (April 4, 2013). "SFO Serves Cease-And-Desist Letters to Keep Ride-Sharing Companies From Operating at the Airport". TechCrunch .
  13. Yeung, Ken (September 19, 2013). "California Becomes First State To Regulate Ridesharing Services benefiting Uber, Lyft, Sidecar, and Summon". TheNextWeb .
  14. Healey, Jon (July 30, 2013). "State to L.A.: Hands off Uber, Lyft, Sidecar and Summon" . Los Angeles Times .
  15. Said, Carolyn (April 16, 2014). "THE TECHNOLOGY CHRONICLES: Summon gets first California "rideshare" permit" . San Francisco Chronicle .