Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread. They were also commonly called "want" ads, starting in 1763, and are sometimes called small ads in Britain.
Chemdex Corporation, later known as Ventro Corporation and then NexPrise, Inc., was a B2B e-commerce company that first operated an online marketplace for products related to the life sciences industry such as laboratory chemicals, enzymes, and equipment, but later expanded into a few other industries. It was notable for its $7 billion market capitalization during the dot-com bubble despite minimal revenues.
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
Right Media, Inc. is an online advertising company that operates the Right Media Exchange (RMX), a marketplace that enables advertisers, publishers, and ad networks to trade digital media. Technology providers develop services for the Exchange via APIs.
Business marketing is a marketing practice of individuals or organizations. It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services, or use them to support their works. It is a way to promote business and improve profit too.
The Thomas Register of American Manufacturers, now Thomas, is an online platform for supplier discovery and product sourcing in the US and Canada. It was once known as the "big green books" and "Thomas Registry", and was a multi-volume directory of industrial product information covering distributors, manufacturers and service companies within thousands of industrial categories that is now published on Thomasnet.
TRADUS is a global B2B marketplace for used commercial vehicles and heavy machinery in the categories Transport, Construction, Farming and Material Handling. In addition to vehicles and machines, sellers can also offer spare parts and pre-owned equipment. The user base of TRADUS consists of buyers and sellers from over 40 countries. Integrated translation software makes it possible for sellers and buyers from these countries to communicate in their own language.
The War Assets Administration (WAA) was created to dispose of United States government-owned surplus material and property from World War II. The WAA was established in the Office for Emergency Management, effective March 25, 1946, by Executive Order 9689, January 31, 1946. It was headed by Robert McGowan Littlejohn.
Adbot, Inc. was a privately held Internet advertising company in Chicago owned and operated by James R. Frith, Jr. The company was a pioneer in the delivery of display advertising on the Internet and was extant from April 1997 to December 1997, at which time it ceased operations due to a legal disputes with the U.S. Securities and Exchange Commission.
Customer to customer markets provide a way to allow customers to interact with each other. Traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service. In customer to customer markets, the business facilitates an environment where customers can sell goods or services to each other. Other types of markets include business to business (B2B) and business to customer (B2C).
MTConnect is a manufacturing technical standard to retrieve process information from numerically controlled machine tools. As explained by a member of the team that developed it, "This standard specifies the open-source, royalty-free communications protocol based on XML and HTTP Internet technology for real-time data sharing between shopfloor equipment such as machine tools and computer systems. MTConnect provides a common vocabulary with standardized definitions for the meaning of data that machine tools generate, making the data interpretable by software applications." A simple, real-world example of how this tool is used to improve shop management is given by the same author.
Düsseldorf-based Surplex GmbH is an industrial auction house specializing in trading in second-hand machinery. The company buys and sells used machinery and industrial equipment worldwide, carries out online auctions and offers appraisals and valuations.
LiuGong, officially Guangxi LiuGong Machinery Co., Ltd., is a Chinese multinational construction machinery manufacturing company headquartered in Liuzhou, China. It is the world's 10th-largest construction equipment manufacturer by market share and the world's largest manufacturer of wheel loaders.
A reverse auction is a type of auction in which the traditional roles of buyer and seller are reversed. Thus, there is one buyer and many potential sellers. In an ordinary auction also known as a forward auction, buyers compete to obtain goods or services by offering increasingly higher prices. In contrast, in a reverse auction, the sellers compete to obtain business from the buyer and prices will typically decrease as the sellers underbid each other.
There are many types of e-commerce models', based on market segmentation, that can be used to conducted business online. The 6 types of business models that can be used in e-commerce include: Business-to-Consumer (B2C), Consumer-to-Business (C2B), Business-to-Business (B2B), Consumer-to-Consumer (C2C), Business-to-Administration (B2A), and Consumer-to-Administration
weXSTOK is an online portal in India, based out of Mumbai, with a dynamic pricing business model for the B2B Textile marketplaces. The platform facilitates buying and selling of ready and excess goods in the textile industry, via its e-commerce mobile-first interface.
Liquidity Services (NASDAQ:LQDT) operates a network of e-commerce marketplaces.
