Sweater girl

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Anne Gwynne, 1943 Anne Gwynne.jpg
Anne Gwynne, 1943
Mamie Van Doren, 1958 Mamie Van Doren, black & white photo, 1950s.jpg
Mamie Van Doren, 1958

The term "sweater girl" was made popular in the 1940s and 1950s to describe Hollywood actresses like Lana Turner, Jayne Mansfield, and Jane Russell, who adopted the popular fashion of wearing tight, form-fitting sweaters that emphasized the woman's bustline. [1] [2] The sweater girl trend was not confined to Hollywood and was viewed with alarm by some. In 1949 a Pittsburgh police superintendent even singled out the sweater girl as a symptom of the moral decline of postwar youth:

Contents

"Women walk the streets, their curves accentuated by their dresses," Superintendent of Police Harvey J. Scott said. "But our real problem is with bobby soxers. They are the sweater girls—just kids showing off their curves and apparently liking it. What kind of mothers and wives are they going to be?" [3]

Fashion influence

Patti Page, 1955. Patti Page 1955.JPG
Patti Page, 1955.

New, soft fabrics like cashmere and angora were being used to make sweaters. The conical shape bra, sometimes called a bullet bra, raises and separates the breasts. In its original form, the look was often tied to the promotion of new bra technology.[ citation needed ]

Interest in the bullet bra revived after Madonna wore a cone bra during her 1990 Blond Ambition World Tour. [4] The bra was designed by Jean Paul Gaultier who was inspired by the vintage Perma-Lift bullet bra of the 1940s. By that time, the style was regarded as erotic and provocative. The bullet bra has also become popular with burlesque and rockabilly enthusiasts, both of which draw inspiration from the 1950s.

Lana Turner's appearance in the 1937 film They Won't Forget in a tight-fitting knit top is sometimes considered the first case of the "sweater girl", as Hollywood publicists sought for a catchy phrase to describe the impact she made on the screen. Movie magazines nicknamed her "The Sweater Girl," just as Ann Sheridan was "The Oomph Girl," Dorothy Lamour "The Sarong Girl," and Clara Bow "The It girl."

Sweater Girl is the name of a 1942 film written by Robert Blees and Beulah Marie Dix, directed by William Clemens and starring Eddie Bracken, June Preisser, Phillip Terry, and Betty Jane Rhodes. [5]

From the 1944 Army–Navy Screen Magazine No. 20, a one-reel short that showed portions of a special Armed Forces Radio Network recording session, Bob Hope introduces "sweater girl" Judy Garland. Before she sings "Over the Rainbow", they perform a short comic sketch, Garland asking why men are so crazy about sweater girls. Hope says he does not know and wisecracks, "That's one mystery I'd like to unravel". [6]

In September 1968 an obscure clerical worker named Francine Gottfried briefly attained international celebrity as "Wall Street's Sweater Girl" as large crowds of gawking men and newspaper reporters awaited her arrival at the Wall Street subway stop each morning and mobbed her on her way to work. [7]

See also

Related Research Articles

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<span class="mw-page-title-main">Cleavage (breasts)</span> Separation between human breasts

Cleavage is the narrow depression or hollow between the breasts of a woman. The superior portion of cleavage may be accentuated by clothing such as a low-cut neckline that exposes the division, and often the term is used to describe the low neckline itself, instead of the term décolletage. Joseph Breen, head of the U.S. film industry's Production Code Administration, coined the term in its current meaning when evaluating the 1943 film The Outlaw, starring Jane Russell. The term was explained in Time magazine on August 5, 1946. It is most commonly used in the parlance of Western female fashion to refer to necklines that reveal or emphasize décolletage.

<span class="mw-page-title-main">Bombshell (slang)</span> Forerunner to the term "sex symbol"

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<span class="mw-page-title-main">1930–1945 in Western fashion</span> Costume and fashion from the 1930s to the end of World War II

The most characteristic North American fashion trend from the 1930s to 1945 was attention at the shoulder, with butterfly sleeves and banjo sleeves, and exaggerated shoulder pads for both men and women by the 1940s. The period also saw the first widespread use of man-made fibers, especially rayon for dresses and viscose for linings and lingerie, and synthetic nylon stockings. The zipper became widely used. These essentially U.S. developments were echoed, in varying degrees, in Britain and Europe. Suntans became fashionable in the early 1930s, along with travel to the resorts along the Mediterranean, in the Bahamas, and on the east coast of Florida where one can acquire a tan, leading to new categories of clothes: white dinner jackets for men and beach pajamas, halter tops, and bare midriffs for women.

<span class="mw-page-title-main">History of bras</span>

The history of bras is closely tied to the social status of women, the evolution of fashion, and shifting views of the female body over time.

<span class="mw-page-title-main">Bra size</span> Measure (usually 2 factors) to determine proper bra fit

Bra size indicates the size characteristics of a bra. While there is a number of bra sizing systems in use around the world, the bra sizes usually consist of a number, indicating the size of the band around the woman's torso, and one or more letters that indicate the breast cup size. Bra cup sizes were invented in 1932 while band sizes became popular in the 1940s. For convenience, because of the impracticality of determining the size dimensions of each breast, the volume of the bra cup, or cup size, is based on the difference between band length and over-the-bust measurement.

<span class="mw-page-title-main">Jayne Mansfield in popular culture</span> Overview of J. Mansfields influence in popular culture

Jayne Mansfield was an actress, singer, Playboy playmate and stage show performer who had an enormous impact on popular culture of the late 1950s despite her limited success in Hollywood. She has remained a well-known subject in popular culture ever since. During a period between 1956 and 1957, there were about 122,000 lines of copy and 2,500 photographs that appeared in newspapers. In an article on her in the St. James Encyclopedia of Popular Culture (1999), Dennis Russel said that "Although many people have never seen her movies, Jayne Mansfield remains, long after her death, one of the most recognizable icons of 1950s celebrity culture." In the novel Child of My Heart (2004) by Alice McDermott, a National Book Award winning writer, the 1950s is referred to as "in those Marilyn Monroe/Jayne Mansfield days". R. L. Rutsky and Bill Osgerby has claimed that it was Mansfield along with Marilyn Monroe and Brigitte Bardot who made the bikini popular.

A bra, short for brassiere or brassière, is a form-fitting underwear that is primarily used to support and cover a woman's breasts. A typical bra consists of a chest band that wraps around the torso, supporting two breast cups that are held in place by shoulder straps. A bra usually fastens in the back, using a hook and eye fastener, although bras are available in a large range of styles and sizes, including front-fastening and backless designs. Some bras are designed for specific functions, such as nursing bras to facilitate breastfeeding or sports bras to minimize discomfort during exercise.

<span class="mw-page-title-main">Training bra</span> Lightweight brassiere for people who have begun to develop breasts

A training bra is a lightweight brassiere designed for girls who have begun to develop breasts, at Tanner stage II and III. The training bra is intended to be worn during puberty when the breasts are not yet large enough to fit a standard-sized bra. Training bras often provide minimal or no support, and may serve aesthetic purposes to fulfill cultural norms and local beauty standards.

<span class="mw-page-title-main">Underwire bra</span> Brassiere with curved wire inserts to support and define the breasts

An underwire bra is a brassiere that utilizes a thin, semi-circular strip of rigid material fitted inside the brassiere fabric to help lift, separate, shape, and support a woman's breasts. The wire may be made of metal, plastic, or resin. It is sewn into the bra fabric and under each cup, from the center gore to under the wearer's armpit. Many different brassiere designs incorporate an underwire, including shelf bras, demi bras, nursing bras, and bras built into other articles of clothing, such as tank tops, dresses and swimsuits.

<span class="mw-page-title-main">Lana Turner in popular culture</span>

Since her rise to fame in the 1940s, American film actress Lana Turner (1921–1995) has appeared and been referenced in numerous works across literature, film, art, and music. Her glamorous persona and publicized personal troubles have contributed to her recurring prevalence in popular culture.

Thousands of years of history provide evidence of the differing fashions, cultural norms, and artistic depictions regarding cleavage and clothes that accentuate or flaunt cleavage. From the absolute modesty of the 16th century, to the Merveilleuses Directoire dresses with their transparency, the décolleté has followed the times and is much more than a simple fashion effect.

References

  1. Herbst, Philip (2001). Wimmin, wimps & wallflowers: an encyclopaedic dictionary of gender and sexual orientation bias in the United States . Intercultural Press. p.  122. ISBN   978-1-877864-80-3.
  2. Ostler, Rosemarie (2005). Dewdroppers, waldos, and slackers: a decade-by-decade guide to the vanishing vocabulary of the twentieth century. Oxford University Press US. p. 85. ISBN   978-0-19-518254-5.
  3. "Plunging neckline, falsies get blame for rise in sex crime," Brooklyn Eagle, December 16, 1949. Retrieved July 9, 2014.
  4. "Madonna on the Blond Ambition World Tour (photo)".
  5. "Sweater Girl (1942)" via IMDb.
  6. "Army-Navy Screen Magazine #20". February 15, 1943 via Internet Archive.
  7. "10,000 Wait in Vain for Reappearance of Wall Street's Sweater Girl" . New York Times. September 21, 1968.