Sweet'n Low

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Sweet n Low.svg
Mural on the side of the Cumberland Packing Corporation, designed and painted by Benjamin Kile Mural on the Side of Cumberland Packing Corp.jpg
Mural on the side of the Cumberland Packing Corporation, designed and painted by Benjamin Kile
Sweet'n Low packets, showing Canadian cyclamate-based formulation SweetnLowSweetener.JPG
Sweet'n Low packets, showing Canadian cyclamate-based formulation

Sweet'n Low (stylized as Sweet'N Low) is a brand of artificial sweetener now made primarily from granulated saccharin (except in Canada, where it contains cyclamate instead [1] ). When introduced in 1958 in the United States, Sweet'n Low was cyclamate-based, but it was replaced by a saccharin-based formulation in 1969. [2] It is also a brand name applied to a family of sweetener and sweetened products, some containing sweeteners other than saccharin or cyclamate. [3] There have been over 500 billion Sweet'N Low packets produced. [4]

Contents

Sweet'n Low is manufactured and distributed in the United States by Cumberland Packing Corporation, which also produces Sugar in the Raw and Stevia in the Raw, and in the United Kingdom by Dietary Foods Ltd. Sweet'n Low has been licensed to Bernard Food Industries for a line of low-calorie baking mixes. Its patent is U.S. Patent 3,625,711 .

History

Saccharin was discovered in 1878 by Constantin Fahlberg, a chemist working on coal tar derivatives at the Johns Hopkins University. Although saccharin was commercialized not long after its discovery, it was not until decades later that its use became widespread. Sweet'n Low was first introduced in 1957 by Benjamin Eisenstadt, formerly proprietor of a Brooklyn Navy Yard cafeteria, [5] and his son, Marvin Eisenstadt. The elder Eisenstadt had earlier invented the sugar packet, but neglected to patent it, and artificial sweetener packets were an outgrowth of that business. The two were the first to market and distribute the sugar substitute in powdered form. Their distribution company, Cumberland Packing Corporation, still controls the product.

The business is still based on the site of Ben's original diner, but no longer produces or packages the product there. [5] [6] Since 1957, the company operated a Sweet'n Low manufacturing and packing plant in Brooklyn, but the company announced in 2016 that it would close that operation, and shift those functions elsewhere in the United States. [6] At the end, the plant employed 300 unionized manufacturing staff and still used antique equipment. [6]

Branding and advertising

The name "Sweet'n Low" derives from an 1863 song [5] by Joseph Barnby, which took both its title and lyrics from an Alfred Tennyson poem, entitled The Princess: Sweet and Low. [7] The product's name and musical staff logo have US trademark registration number 3,317,421.

Around 2005, Cumberland Packing Corporation made a sponsorship deal with Metro Goldwyn Mayer related to the 2006 film The Pink Panther . [8] As a result, the Pink Panther animated character made an appearance on the sweetener's pink packaging and television commercials. [8] [9] [10]

By 2010, the cartoon panther had been replaced by a motif reminiscent of the 1960s and 1970s (which their newly-hired advertising agency, Mother, believed had returned to fashion in the 2010s), in an effort to broaden the brand's appeal to customers outside of its traditional demographic of women aged 45 and older. [9] [10] The agency felt that previous advertising, using Regis Philbin and the Pink Panther, borrowed the brand equity of other properties instead of claiming cultural relevance of its own. [9] [10]

Related Research Articles

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Aspartame is an artificial non-saccharide sweetener 200 times sweeter than sucrose and is commonly used as a sugar substitute in foods and beverages. It is a methyl ester of the aspartic acid/phenylalanine dipeptide with brand names NutraSweet, Equal, and Canderel. Aspartame was approved by the US Food and Drug Administration (FDA) in 1974, and then again in 1981, after approval was revoked in 1980.

<span class="mw-page-title-main">Stevia</span> Sweetener and sugar substitute

Stevia is a natural sweetener and sugar substitute derived from the leaves of the plant species Stevia rebaudiana, native to Paraguay and Brazil.

<span class="mw-page-title-main">Sucralose</span> Chemical compound

Sucralose is an artificial sweetener and sugar substitute. The majority of ingested sucralose is not broken down by the body, so it is noncaloric. In the European Union, it is also known under the E number E955. It is produced by chlorination of sucrose, selectively replacing three of the hydroxy groups in the C1, C4, and C6 positions to give a 1,6-dichloro-1,6-dideoxyfructose–4-chloro-4-deoxygalactose disaccharide. Sucralose is about 320 to 1,000 times sweeter than sucrose, three times as sweet as both aspartame and acesulfame potassium, and twice as sweet as sodium saccharin.

<span class="mw-page-title-main">Splenda</span> Brand of sugar substitute

Splenda is a global brand of sugar substitutes and reduced-calorie food products. While the company is known for its original formulation containing sucralose, it also manufactures items using natural sweeteners such as stevia, monk fruit and allulose. It is owned by the American company Heartland Food Products Group. The high-intensity sweetener ingredient sucralose used in Splenda Original is manufactured by the British company Tate & Lyle.

<span class="mw-page-title-main">Sugar substitute</span> Sugarless food additive intended to provide a sweet taste

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<span class="mw-page-title-main">Cyclamate</span> Chemical compound

Cyclamate is an artificial sweetener. It is 30–50 times sweeter than sucrose, making it the least potent of the commercially used artificial sweeteners. It is often used with other artificial sweeteners, especially saccharin; the mixture of 10 parts cyclamate to 1 part saccharin is common and masks the off-tastes of both sweeteners. It is less expensive than most sweeteners, including sucralose, and is stable under heating. Safety concerns led to it being banned in a few countries, though the European Union considers it safe.

<span class="mw-page-title-main">Saccharin</span> Chemical compound

Saccharin, also called saccharine or benzosulfimide, or used in saccharin sodium or saccharin calcium forms, is a non-nutritive artificial sweetener. Saccharin is a benzoic sulfimide that is about 500 times sweeter than sucrose, but has a bitter or metallic aftertaste, especially at high concentrations. It is used to sweeten products, such as drinks, candies, baked goods, tobacco products, excipients, and for masking the bitter taste of some medicines. It appears as white crystals and is odorless.

<span class="mw-page-title-main">Acesulfame potassium</span> Calorie-free sugar substitute

Acesulfame potassium, also known as acesulfame K or Ace K, is a synthetic calorie-free sugar substitute often marketed under the trade names Sunett and Sweet One. In the European Union, it is known under the E number E950. It was discovered accidentally in 1967 by German chemist Karl Clauss at Hoechst AG. In chemical structure, acesulfame potassium is the potassium salt of 6-methyl-1,2,3-oxathiazine-4(3H)-one 2,2-dioxide. It is a white crystalline powder with molecular formula C
4
H
4
KNO
4
S
and a molecular weight of 201.24 g/mol.

<span class="mw-page-title-main">Diet drink</span> Type of sugar-free or artificially sweetened soda

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Diet Rite is an American brand of no-calorie soft drinks that was originally distributed by the RC Cola company.

<span class="mw-page-title-main">Equal (sweetener)</span>

Equal is an American brand of artificial sweetener containing aspartame, acesulfame potassium, dextrose and maltodextrin. It is marketed as a tabletop sweetener by Merisant, a global corporation which also used to own the well-known NutraSweet brand when it was a subsidiary of Monsanto and which has headquarters in Chicago, Illinois, Switzerland, Mexico, and Singapore. In French Canada, Equal is known as "Égal".

Benjamin Eisenstadt was the designer of the modern sugar packet and developer of Sweet'N Low. He was the founder of the Cumberland Packing Corporation and a notable philanthropist.

<span class="mw-page-title-main">Cumberland Packing Corporation</span> American food company

Cumberland Packing Corporation is a privately owned company located at 2 Cumberland Street, in Brooklyn, New York City. It was founded in 1945 by Benjamin Eisenstadt and is best known as the manufacturer, distributor, and marketer of Sweet'n Low, the saccharin-based zero-calorie sweetener sold in pink packets.

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<span class="mw-page-title-main">Domino Foods</span> Privately owned sugar company

Domino Foods, Inc. is a privately held sugar marketing and sales company based in Yonkers, New York, United States, that sells products produced by its manufacturing members. DFI distributes sugar to retailers under four brand names across the U.S: Domino,C&H,Florida Crystals, and Redpath. Its namesake product, the Domino Sugar brand name, whose products are generally sold in two-tone packaging with blue labeling text, is the best known. Domino Foods is the largest sugar company in the United States.

Truvia is a brand of stevia-based sugar substitute developed jointly by The Coca-Cola Company and Cargill. It is distributed and marketed by Cargill as a tabletop sweetener as well as a food ingredient. Truvia is made of stevia leaf extract, erythritol, and natural flavors. Because it comes from the stevia plant, Cargill classifies Truvia as a natural sweetener in addition to being a non-nutritive sweetener, although Cargill has settled lawsuits alleging deceptive marketing of Truvia as "natural". Since its launch in 2008, Truvia natural sweetener has become the second best-selling sugar substitute in units in the U.S. behind Splenda, surpassing Equal and Sweet'n Low. Truvia competes with Stevia In The Raw, the #2 brand of stevia, owned by Cumberland Packaging who also makes Sweet 'n Low.

<span class="mw-page-title-main">Assugrin</span>

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<span class="mw-page-title-main">Sugar packet</span> Form of packaging for sugar

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References

  1. "Comparing Sugar Substitutes", HealthLink BC website, 2023-01-18, archived from the original on 2023-03-21, Cyclamate (Sucaryl, Sugar Twin, Sweet 'N Low). Cyclamate is sold as a sweetener in packet, tablet, liquid, and granulated form. Health Canada does not allow food manufacturers to sell foods or beverages that contain cyclamate.
  2. "The Bittersweet History of Sugar Substitutes", The New York Times , p. 24, section 6, 1987-03-29, archived from the original on 2023-07-06, The Cumberland Packing Corporation of Brooklyn, N.Y., markets cyclamate-based Sweet 'n Low as a sugar substitute.
  3. "Our Products", Sweet'n Low website, archived from the original on 2023-07-06, retrieved 2023-07-06
  4. "B'klyn-Based Sweet 'N Low Celebrates Milestone: 500 Billionth Pink Packet". Brooklyn Eagle. 2006-11-01. Retrieved 2009-12-10.
  5. 1 2 3 "The Story of Sweet'N Low". Sweet'N Low. Cumberland Packing Corp. Retrieved April 11, 2018.
  6. 1 2 3 Hajela, Deepti (2016-01-17), "Sweet'N Low to end Brooklyn production after nearly 60 years", Associated Press website, archived from the original on 2023-07-12, retrieved 2023-07-12, But the family-owned company told workers just over a week ago that manufacturing and packing work would stop in Brooklyn over the course of the year and shift entirely to other parts of the country, leaving only its headquarters in the borough.
  7. "The Princess: Sweet and Low - Representative Poetry Online". rpo.library.utoronto.ca.
  8. 1 2 Pakulski, Gary T. (2005-11-13), "Big pink guy achieves silver", Toledo Blade website, archived from the original on 2023-07-12, retrieved 2023-07-12, And a few months ago, the character began showing up in TV spots and on packaging for Sweet'n Low sugar-substitute.
  9. 1 2 3 Elliott, Stuart (2010-08-23), "Trying to Get a Sweetener Back in the Pink", The New York Times website, archived from the original on 2012-04-28, retrieved 2023-07-12, Sweet 'N Low "went a little astray" with the Philbin and Pink Panther ads, he adds, because they were of the "borrowed equity" approach to advertising.
  10. 1 2 3 Stanley, T. L. (2010-09-03), "Sweet'N Low Ads Get Retro Look", Adweek website, archived from the original on 2018-12-10, retrieved 2023-07-12, The campaign was created by Mother, New York, and print work for Sweet'N Low targets both the longtime fan of the sweetener and the potential (younger) consumer. The brand's parent company, Cumberland Packing Corp., hopes to broaden its demographic beyond 45-year-old-plus women, who have been the traditional buyers of the product.