Sweethearts (candy)

Last updated
Sweethearts box Necco-Sweethearts-Box-Small.jpg
Sweethearts box

Sweethearts (also known as conversation hearts) are small heart-shaped sugar candies sold around Valentine's Day. Each heart is printed with a message such as "Be Mine", "Kiss Me", "Call Me", "Let's Get Busy", "Miss You", or "I'm Yours". [1] Sweethearts were made by the New England Confectionery Company, or Necco, before being purchased by the Spangler Candy Company in 2018. They were also previously made by the Stark Candy Company. Necco manufactured nearly 8 billion Sweethearts per year. [2] Similar products are available from Brach's and other companies. [3] A similar type of candy is sold in the UK under the name Love Hearts; while similar in formulation to Sweethearts, Love Hearts are round, with the heart design and message embossed on their surface.

Contents

History

Necco Sweethearts Necco-Candy-SweetHearts.jpg
Necco Sweethearts

Oliver R. Chase invented a machine in 1847 to cut lozenges from wafer candy, similar to Necco Wafers, and started a candy factory. [4]

Daniel Chase, Oliver's brother, began printing sayings on the candy in 1866. He designed a machine that was able to press on the candy similar to a stamp. The candy was often used for weddings since the candies had witty saying such as: "Married in pink, he will take a drink", "Married in White, you have chosen right", and "Married in Satin, Love will not be lasting". [5]

The candies were originally in the shape of a seashell and were large enough to carry a longer message. [6] The heart-shaped conversation candies to be called Sweethearts got their start in 1901. Other shapes formerly produced include lozenges, horseshoes, and baseballs. [6] Line extensions carrying the Sweethearts brand include chocolates and sugar-free hearts. [5]

A Sweetheart with the phrase "LOL", a relatively new phrase Candylol.jpg
A Sweetheart with the phrase "LOL", a relatively new phrase

In the 1990s, Necco vice-president Walter Marshall wanted to update some of the sayings and retire others. For example, the outdated "Fax Me" was retired, and the more modern "Text Me" was added. [6] The romantic expressions continue to be revised for young Americans. Necco received hundreds of suggestions a year on new sayings. [5] The most sought-after motto is "Marry Me". [6]

Necco produced the hearts year-round, but mixing of colors and packaging were ramped up beginning in September to meet the demand for the product at Valentine's Day. [2] Approximately 100,000 pounds (45,000 kg) of hearts were made per day, which sells out in about six weeks. [5] [7] The company produces 8 billion hearts per year. [2] As a Valentine candy, it is second in popularity only to chocolate. [6] The largest market is related to school celebrations on Valentine's Day. [6]

Flavor change

In 2010, the classic pastel candy formula was abandoned. Sweethearts were made softer with vivid colors and new flavors. These new flavors included sour apple and blue raspberry. [8] The changes to the flavors and messages were unpopular with some fans. [9] [10]

Bankruptcy and return

In 2018, Necco declared bankruptcy. The original plant closed [11] and their candy brands were sold off. The rights to Sweethearts were acquired by Spangler Candy Company. [12] With the purchase of the brand by Spangler, Sweethearts were unavailable for Valentine's Day 2019 as Spangler set up production of the confections in a new plant. [13] Sweethearts returned in 2020 with the original flavors from before Necco's 2010 change, but due to equipment problems, the familiar sayings were largely either incomplete or missing entirely. [14]

Ingredients

The main ingredients are corn syrup, sugar, gelatin, and various types of food coloring. [6]

See also

Related Research Articles

<span class="mw-page-title-main">Confectionery</span> Prepared foods rich in sugar and carbohydrates

Confectionery is the art of making confections, or sweet foods. Confections are items that are rich in sugar and carbohydrates although exact definitions are difficult. In general, however, confections are divided into two broad and somewhat overlapping categories: bakers' confections and sugar confections.

<span class="mw-page-title-main">Candy corn</span> Type of small, pyramid-shaped candy

Candy corn is a small, pyramid-shaped candy, typically divided into three sections of different colors, with a waxy texture and a flavor based on honey, sugar, butter, and vanilla. It is a staple candy of the fall season and Halloween in North America.

<span class="mw-page-title-main">Necco Wafers</span> American candy

Necco Wafers are a sugar-based candy, sold in rolls of variously-flavored thin disks. First produced in 1847, they became the namesake and core product of the now-defunct New England Confectionery Company (Necco), which operated near Boston, Massachusetts. Production of the candy was suspended in July 2018 when Necco went into bankruptcy, but returned in May 2020 after purchase of the brand and production equipment by the Spangler Candy Company.

Butterfinger is a candy bar manufactured by the Ferrara Candy Company, a subsidiary of Ferrero. It consists of a layered crisp peanut butter core covered in a "chocolatey" coating. It was invented by Otto Schnering of the Curtiss Candy Company in 1923. A popularity contest chose the name.

<span class="mw-page-title-main">Hershey's Kisses</span> Chocolate candy brand manufactured by the Hershey Company

Hershey's Kisses is a brand of chocolate first produced by the Hershey Company in 1907. The bite-sized pieces of chocolate have a distinctive conical shape, sometimes described as flat-bottomed teardrops. Hershey's Kisses chocolates are wrapped in squares of lightweight aluminum foil. A narrow strip of paper, called a plume, protrudes from the top of each Hershey's Kiss wrapper. Originally designed as a flag for the "Hershey's" brand, the printed paper plumes were added to the Kisses product wrapper in 1921 to distinguish the Hershey's Kiss from its competitors who were offering similar products.

<span class="mw-page-title-main">Smarties (tablet candy)</span> Wafer candy sold in the United States and Canada

In the United States, Smarties are a type of tablet candy produced by Smarties Candy Company, formerly known as Ce De Candy Inc., since 1949. Smarties are produced in factories in both Union Township, New Jersey, and Newmarket, Ontario. The candies distributed in Canada are marketed as Rockets, to avoid confusion with Smarties, a chocolate candy produced by Nestlé which owns the trademark in Canada. The New Jersey factory produces approximately 1 billion rolls of Smarties annually, and in total the company produces over 2.5 billion in a year.

<span class="mw-page-title-main">Sugar candy</span> Candy primarily composed of sugar

Sugar candy is any candy whose primary ingredient is sugar. The main types of sugar candies are hard candies, fondants, caramels, jellies, and nougats. In British English, this broad category of sugar candies is called sweets, and the name candy or sugar-candy is used only for hard candies that are nearly solid sugar.

Wacky Wafers are a candy sold by Leaf Brands, LLC. They are shaped about the size of an American half dollar coin and come in five flavors: banana, green apple, watermelon, orange, and strawberry. Sold in a clear plastic wrapper, you can see the long strip of multi-colored and flavored Wacky Wafers inside.

<span class="mw-page-title-main">Necco</span> Candy manufacturer

Necco was an American manufacturer of candy created in 1901 as the New England Confectionery Company through the merger of several small confectionery companies located in the Greater Boston area, with ancestral companies dating back to the 1840s.

<span class="mw-page-title-main">Sky Bar</span> American candy bar

Sky Bar is an American candy bar introduced by Necco in 1938, discontinued in 2018, and reintroduced in 2019 by the Sky Bar Confectionary Company. Each Sky Bar has four sections, each with a different filling—caramel, vanilla, peanut, and fudge—all covered in milk chocolate.

<span class="mw-page-title-main">Love Hearts</span> Confectioneries with embossed messages

Love Hearts are a type of confectionery manufactured by Swizzels Matlow in the United Kingdom. They are hard, tablet-shaped sweets featuring a short, love-related message on one side of the sweet. They are an updated version of Victorian-era conversation lozenges.

The Clark Bar is a candy bar consisting of a crispy peanut butter/spun taffy core and coated in milk chocolate. It was introduced in 1917 by David L. Clark and was popular during and after both World Wars. It was the first American "combination" candy bar to achieve nationwide success. Two similar candy bars followed the Clark Bar, the Butterfinger bar (1923) made by the Curtiss Candy Company and the 5th Avenue bar (1936) created by Luden's.

<span class="mw-page-title-main">Candy Buttons</span> Round peg candy brand sold by NECCO

Candy Buttons, Candy Dots, or Pox are small rounded flat pegs of candy that are attached to a strip of paper. This classic sugar candy was originally introduced by the Cumberland Valley company and J Sudak and Son of Williamsburg, Brooklyn. In 1977, Sudak, which changed its name to Uncle Nibbles Candy Factory, sold to a repackager in Manhattan named CeeDee Candy, they sold to NECCO. After that acquisition, Necco bought the Cumberland Valley Company in 1980, which made them the exclusive manufacturer of this product in the United States. Each strip of the candy includes three flavors: cherry (pink), lime (blue), and lemon (yellow). Candy Buttons come in two strip sizes: long and short. The long is 2212 inches, while the short is 1114 inches. NECCO made 750 million candy buttons in the course of a year. Following NECCO's 2018 bankruptcy, Candy Buttons were bought at auction by Cincinnati's Doscher's Candies. They were subsequently the first former Necco candy back to market.

<span class="mw-page-title-main">Haviland Thin Mints</span> Chocolate-covered mint candy

Haviland Thin Mints are a chocolate-covered mint candy produced by Log House Foods of Plymouth, Minnesota. The candy is a mint fondant covered in dark chocolate, similar to the York Peppermint Pattie but smaller, thinner and shorter.

<span class="mw-page-title-main">Mary Jane (candy)</span> Candy

Mary Jane is an old-fashioned peanut butter- and molasses-flavored taffy-type candy.

<span class="mw-page-title-main">Turkish Taffy</span>

Turkish Taffy is a "chewy" taffy-like candy bar, which comes in several flavors.

<span class="mw-page-title-main">Peach Blossoms</span>

Peach Blossoms were a candy made by Necco at The New England Confectionery Co. in Revere, Massachusetts. They contained peanut butter wrapped in a crunchy shell. Contrary to their name and color, the flavor did not imitate that of a peach. They were made with sugar, corn syrup, ground peanuts, salt, glycerine, vanillin and artificial coloring.

<span class="mw-page-title-main">Gummy candy</span> Category of gelatin-based chewable candy

Gummies, gummi candies, gummy candies, or jelly sweets are a broad category of gelatin-based chewable sweets. Gummy bears, Sour Patch Kids, and Jelly Babies are widely popular and are a well-known part of the sweets industry. Gummies are available in a wide variety of shapes, most commonly seen as colorful depictions of living things such as bears, babies, or worms. Various brands such as Bassett's, Haribo, Albanese, Betty Crocker, Hersheys, Disney and Kellogg's manufacture various forms of gummy snacks, often targeted at young children. The name "gummi" originated in Germany, with the term "jelly sweets" more common in the United Kingdom.

The Spangler Candy Company is a privately owned confectioner that has been manufacturing and marketing candy for more than a century. Headquartered in Bryan, Ohio, Spangler's products include lollipops, candy canes, and marshmallow circus peanuts. Spangler brand names include Dum-Dums, Bit-O-Honey, Necco Wafers, Sweetheart Candies, Spangler Candy Canes, Spangler Circus Peanuts and Canada Mints. Dum-Dums, the company's most recognized brand, were invented in 1924, and Spangler purchased the rights and equipment in 1953. The small multicolor lollipops are popular as free giveaways. In 2018, Spangler bought various assets and brands from the defunct Necco, retaining the rights to Necco Wafers, Sweethearts conversation hearts, and Canada Mints. In 2020, Spangler bought the rights to Bit-O-Honey from Pearson Candy Company.

References

  1. Zhu, Arianna (27 Feb 2023). "Sweethearts get their ever after this Valentine season". Scot Scoop News. Retrieved 28 Jul 2024.
  2. 1 2 3 Abraham, Lisa. "Candy hearts celebrating 150 years of sweetness". The Columbus Dispatch.
  3. EGKOLFOPOULOU, MISYRLENA; Benveniste, Alexis; Bloomberg News (2019-02-13). "With Candy-Heart Maker Necco Out of Business, Other Confectioners Vie for Valentine's Day Love". Fortune . Retrieved 2019-02-14.
  4. NECCO History Archived 2006-05-06 at the Wayback Machine
  5. 1 2 3 4 New England Confectionery Comp (2010): Sweethearts
  6. 1 2 3 4 5 6 7 Foglino, Annette (8 February 2011). "The History of Sweetheart Candies". Smithsonian Magazine. Retrieved 2024-05-24.
  7. Robins, Clair (2019-01-18). "Where are the SweetHearts?!". CandyStore.com. Retrieved 2019-01-28.
  8. Wight, Patty (February 13, 2010). "A-Twitter Over Updated Sweethearts Candy". NPR . Retrieved October 31, 2023.
  9. Gray, Joe (January 26, 2010). "Pining for old Sweethearts". The Stew. Archived from the original on January 29, 2010.
  10. Floyd, Jacquielynn (February 12, 2010). "Conversation Hearts overhaul is tough for some fans to swallow". The Dallas Morning News. Archived from the original on June 28, 2011.
  11. Mettler, Lyn (2019-01-22). "This classic Valentine's Day candy may be missing from store shelves this year". The Today Show. Retrieved 2019-01-23.
  12. Ewers, Josh (September 21, 2018). "Spangler Candy buys Sweethearts, NECCO, Canada Mints and New Era campus". The Bryan Times. Retrieved 2019-01-23.
  13. Lucas, Amelia (January 23, 2019). "America's favorite Valentine's Day candy is unavailable this year". CNBC.
  14. "Valentine's Sweethearts Candies Return This Year With Some New Changes". Time. 16 January 2020. Retrieved 2020-01-24.