TUARON is a global talent, model and sports scouting corporation, as well as a record label and publisher, headquartered in Latvia. Originally established in Ukraine in 2004, TUARON has grown into an influential player in the talent agency business, representing numerous clients. The company provides tailored solutions for artists, models, athletes, influencers, and various other talents seeking professional management to develop and enhance their careers.
The TUARON music label was founded in June 2004 with the mission of supporting talented musicians.[3][4] The company manages, publishes, and distributes albums by both Latvian and international artists spanning various music genres.[5]
Over the years, the company has undergone multiple rebrandings, previously known as Tuaron Music and Tuaron Management. In 2018, TUARON unveiled a rebranded identity, introducing a new conceptual approach to artist collaboration and a registered trademark styled in all capital letters.[6][7]
In its initial phase, the label's catalogue predominantly consisted of releases by artists Anton Sova collaborated with during TUARON's establishment. These included singers Artur Bosso, Andrew Boldar, Alex Luna, hip-hop artist Kal1br, and Latvian artists Giacomo and Andrey Klad.[9][10]
The label's debut release occurred on February 12, 2012, with a single by Ukrainian singer Artur Bosso. The track was set to the music of Swedish band BWO (Bodies Without Organs), inspired by their song "Sunshine In The Rain", with original lyrics and a new title, "Amsterdam".[11] Following contracts with Alex Luna and Andrew Boldar, the catalogue expanded to include their debut singles, "Hands to the heavens" and "Not together".[12]
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