A tag management system helps manage the lifecycle of digital marketing tags (sometimes referred to as tracking pixels or web beacons ), used to track activity on digital properties, such as websites and web applications. It can also be used to make dynamic changes to the website or application.
Tag management system replaces a multitude of tags with a single container tag which sits across all areas of the property. The tag management system then "fires" individual tags as appropriate based on business rules, navigation events and known data. Typical functionality includes a testing environment (sandboxing), an audit trail and version control, the ability to A/B test different solutions, tag deduplication, and role-based access to data.
According to W3Techs survey, as of November 2023, [update] Google Tag Manager constitutes 99.6% market share, followed by the Adobe DTM and Tealium with 0.6% and 0.3% market share respectively. [1]
PHP is a general-purpose scripting language geared towards web development. It was originally created by Danish-Canadian programmer Rasmus Lerdorf in 1993 and released in 1995. The PHP reference implementation is now produced by the PHP Group. PHP was originally an abbreviation of Personal Home Page, but it now stands for the recursive initialism PHP: Hypertext Preprocessor.
A web portal is a specially designed website that brings information from diverse sources, like emails, online forums and search engines, together in a uniform way. Usually, each information source gets its dedicated area on the page for displaying information ; often, the user can configure which ones to display. Variants of portals include mashups and intranet dashboards for executives and managers. The extent to which content is displayed in a "uniform way" may depend on the intended user and the intended purpose, as well as the diversity of the content. Very often design emphasis is on a certain "metaphor" for configuring and customizing the presentation of the content and the chosen implementation framework or code libraries. In addition, the role of the user in an organization may determine which content can be added to the portal or deleted from the portal configuration.
A content management system (CMS) is computer software used to manage the creation and modification of digital content . A CMS is typically used for enterprise content management (ECM) and web content management (WCM).
Microsoft IIS is an extensible web server created by Microsoft for use with the Windows NT family. IIS supports HTTP, HTTP/2, HTTP/3, HTTPS, FTP, FTPS, SMTP and NNTP. It has been an integral part of the Windows NT family since Windows NT 4.0, though it may be absent from some editions, and is not active by default. A dedicated suite of software called SEO Toolkit is included in the latest version of the manager. This suite has several tools for SEO with features for metatag / web coding optimization, sitemaps / robots.txt configuration, website analysis, crawler setting, SSL server-side configuration and more.
The following outline is provided as an overview of and topical guide to software engineering:
Adobe ColdFusion is a commercial rapid web-application development computing platform created by J. J. Allaire in 1995. ColdFusion was originally designed to make it easier to connect simple HTML pages to a database. By version 2 (1996) it had become a full platform that included an IDE in addition to a full scripting language.
Web development is the work involved in developing a website for the Internet or an intranet. Web development can range from developing a simple single static page of plain text to complex web applications, electronic businesses, and social network services. A more comprehensive list of tasks to which Web development commonly refers, may include Web engineering, Web design, Web content development, client liaison, client-side/server-side scripting, Web server and network security configuration, and e-commerce development.
Image sharing, or photo sharing, is the publishing or transfer of digital photos online. Image sharing websites offer services such as uploading, hosting, managing and sharing of photos. This function is provided through both websites and applications that facilitate the upload and display of images. The term can also be loosely applied to the use of online photo galleries that are set up and managed by individual users, including photoblogs. Sharing means that other users can view but not necessarily download images, and users can select different copyright options for their images.
Web 2.0 refers to websites that emphasize user-generated content, ease of use, participatory culture, and interoperability for end users.
In information systems, a tag is a keyword or term assigned to a piece of information. This kind of metadata helps describe an item and allows it to be found again by browsing or searching. Tags are generally chosen informally and personally by the item's creator or by its viewer, depending on the system, although they may also be chosen from a controlled vocabulary.
Microsoft Servers is a discontinued brand that encompasses Microsoft software products for server computers. This includes the Windows Server editions of the Microsoft Windows operating system, as well as products targeted at the wider business market. Microsoft has since replaced this brand with Microsoft Azure, Microsoft 365 and Windows 365.
A LAMP is one of the most common software stacks for the web's most popular applications. Its generic software stack model has largely interchangeable components.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or creates user behavior profiles. It helps gauge traffic and popularity trends, which is useful for market research.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
jQuery is a JavaScript library designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animations, and Ajax. It is free, open-source software using the permissive MIT License. As of August 2022, jQuery is used by 77% of the 10 million most popular websites. Web analysis indicates that it is the most widely deployed JavaScript library by a large margin, having at least three to four times more usage than any other JavaScript library.
Microsoft Silverlight is a discontinued application framework designed for writing and running rich internet applications, similar to Adobe's runtime, Adobe Flash. While early versions of Silverlight focused on streaming media, later versions supported multimedia, graphics, and animation, and gave support to developers for CLI languages and development tools. Silverlight was one of the two application development platforms for Windows Phone, but web pages using Silverlight did not run on the Windows Phone or Windows Mobile versions of Internet Explorer, as there was no Silverlight plugin for Internet Explorer on those platforms.
Geographic Information Systems (GIS) has become an integral part of aquatic science and limnology. Water by its very nature is dynamic. Features associated with water are thus ever-changing. To be able to keep up with these changes, technological advancements have given scientists methods to enhance all aspects of scientific investigation, from satellite tracking of wildlife to computer mapping of habitats. Agencies like the US Geological Survey, US Fish and Wildlife Service as well as other federal and state agencies are utilizing GIS to aid in their conservation efforts.
Adobe Experience Cloud (AEC), formerly Adobe Marketing Cloud (AMC), is a collection of integrated online marketing and web analytics products by Adobe.
A number of text encoding standards have historically been used on the World Wide Web, though by now UTF-8 dominant in all countries, and the few major regional exceptions listed below. The same encodings are used in local files, in fact many more, at least historically. Exact measurements for the prevalence of each are not possible, because of privacy reasons, but rather accurate estimates are available for public web sites, and statistics may reflect use in local files. Attempts at measuring encoding popularity may utilize counts of numbers of (web) documents, or counts weighed by actual use or visibility of those documents.