"Tamagotchi" | ||||
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Single by Omar Apollo | ||||
from the album Ivory | ||||
Language |
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Released | March 23, 2022 | |||
Recorded | 2021 | |||
Genre | ||||
Length | 2:48 | |||
Label | Warner | |||
Songwriter(s) |
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Producer(s) | The Neptunes | |||
Omar Apollo singles chronology | ||||
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Music video | ||||
"Tamagotchi" on YouTube |
"Tamagotchi" is a song by American singer Omar Apollo from his debut studio album Ivory (2022). It was released as the album's fifth single on March 23, 2022. The song was written by Apollo, Maye, and Najai Washington and produced by Pharrell Williams and Chad Hugo of The Neptunes. It is named after the Japanese toy of the same name.
In April 2021, Apollo tweeted that he finished creating songs with Pharrell Williams. [1] One of the tracks the two collaborated on was "Tamagotchi", which was announced on March 23, 2022. [2]
"Tamagotchi" was written by Omar Apollo, Maria Alejandra Osorio, and Najai Washington. The song is a "bass-heavy" Latin-infused trap and R&B song with Spanish guitars and a plucked Samba cadence. [3] [4] [5] It features Apollo rapping and singing in Spanish during the verses and in English during the hook and bridge. [6] Towards the end of the track, Apollo utilizes pitch shifted vocals to distort his voice. [5] [7] With production by The Neptunes, Williams' signature four-beat producer tag can be heard at the beginning of the track. [8]
Lyrically, Apollo sings about material wealth and "living the fast life, yet constantly craving physical connection from that special somebody." [9] [10] The song is noted for having "tongue in-cheek" and forward lyrics about sexuality and queerness, with Apollo bragging about boys and girls lusting over him. [3] [10] [11] [12]
The song features a sample of "I Wanna Rock" by Uncle Luke during its bridge section. [13]
"Tamagotchi" received generally positive reviews by music critics. Sophie Williams of NME praised the production of the song saying that its "bouncy melody is bolstered by pitch-shifted vocals and vivid Pharrell-assisted production." [7] Tomás Mier of Rolling Stone commented on the production and lyrics of the song saying, "With its bouncy Neptunes beat, flirty, bilingual lyrics, and effortlessly catchy chorus, “Tamagotchi” is a perfect example of the qualities that have made Apollo, one of the most exciting artists of his generation." [11] Writers at Billboard placed the song at number 41 on its list of Best Songs of 2022 and claimed that the song's stylistic leap helped earn Apollo his Grammy nomination. [10] Writers at GQ called the song a "catchy" single. [14] Cora Jordan of Clash commended the song's ability to show Apollo's versatility calling it "punchy and jam-packed" and stating that it "clearly shows his range in sound, stepping away from the slow and sultry tone that reflects much of the album and blending into an upbeat, hard-hitting flow." [8] Larisha Paul of The Fader also applauded Apollo's departure from his signature sound, stating he “abandons his signature sleek indie pop” and instead “paints an airy, harmony-filled wonderland as captivating as any dreamy pop performance that preceded it." [15] Jessica McKinney of Complex called the track a "smooth single" and an "upbeat banger". [9]
Publication | Accolade | Rank | Ref. |
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Billboard | The 100 Best Songs of 2022: Staff List | 31 | [10] |
Esquire | 45 Best Songs of 2022 | 5 | [16] |
NPR | The 100 Best Songs of 2022 | 21 | [17] |
The Fader | The 100 best songs of 2022 | 13 | [15] |
The music video for "Tamagotchi" was directed by Jake Nava and released on April 8, 2022, the same day as the release of Ivory. [18]
Year | Ceremony | Award | Result | Ref. |
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2022 | MTV Video Music Awards | Push Performance of the Year | Nominated |
The Neptunes are an American songwriting and production duo composed of Pharrell Williams and Chad Hugo, formed in Virginia Beach, Virginia, in 1992. Williams often provides additional vocals on records and appears in the duo's music videos, while Hugo tends to stay behind the scenes.
Pharrell Lanscilo Williams, often known mononymously as Pharrell, is an American record producer, singer, songwriter, rapper, and fashion designer. He first became known as one half of the hip hop and R&B production duo the Neptunes, which he formed in 1992 with Chad Hugo. They produced 15 singles which peaked within the top ten of the Billboard Hot 100, including four songs that peaked atop the chart. He also formed the alternative band N.E.R.D. with Hugo and drummer Shay Haley in 1999, for which Williams serves as lead vocalist. He has been considered one of the most influential music producers of the 21st century for his impact on popular music.
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Ivory is the debut studio album by American singer Omar Apollo, released on April 8, 2022, by Warner Records. The album was promoted by five singles: "Go Away", "Bad Life", "Invincible", "Killing Me" and "Tamagotchi". The album's deluxe edition, titled Ivory (Marfil), featuring five additional tracks including the singles "Archetype" and "Highlight", was released on August 12, 2022. On October 4, 2022, "Evergreen" was released as the overall album's eighth single and Apollo's first radio single.
"Killing Me" is a song by American singer Omar Apollo from his debut studio album Ivory (2022). It was released as the album's fourth single on March 11, 2022.
"Invincible" is a song by American singer Omar Apollo, featuring Daniel Caesar, from his debut studio album Ivory (2022). It was released through Warner Records as the album's third single on February 9, 2022.
Tamagotchi' is an on-the-nose, steeze-soaked track that combines late 2010's R&B flow with a plucked samba cadence, with Omar distorting his own voice to create a Brockhampton-like effect.
He weaves in between lanes and vocal cadences with tantalizing confidence over skitting beats as the sample of Luke's "I Wanna Rock" gasses his swaggering delivery.