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| Target | |
|---|---|
| Publication information | |
| Publisher | Living Media India Ltd. |
| Publication date | 1979-1995 |
Target was a popular Indian children's magazine that was published monthly in English from 1979 to 1995. It featured a mix of reader contributions, stories from regular writers, do-it-yourself articles and several popular comic strips.
In September 1979, Rosalind Wilson (1942 – July 28, 1992), a British expatriate educationist settled in Delhi started Target and became its founder-editor. [1] [2] The magazine was owned by Living Media, who also own the India Today Group. After Rosalind Wilson's death in 1992, the magazine's publication continued under Amena Jayal with its successful formula of stories and illustrations.
In 1995, in a move to target a larger age group, India Today Group wound up Target to start Teens Today magazine. This move was a failure, because, with its emphasis on fashion and urban life, Teens Today did not have the wide appeal of the unpretentious Target. Teens Today was edited by Target old-timer Vatsala Kaul.
Target's outstanding production values as well as the quality of cartoonists and writers on its editorial board made it stand out from other contemporary Indian children's magazines [3] like Tinkle, Champak and Chandamama.
A popular feature in Target was pages with information on international pen friends. In the age before email revolutionised communication, having pen friends was a popular hobby, both for the purpose of knowing about the world at large, and collecting stamps from foreign countries.
Some of the popular comic strips published in Target were:
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Teacher, journalist, editor… Rosalind Wilson was all these, and more. She was a student at Oxford University in the 1970s after which she came to India and began by teaching in Delhi. Her heart was always with children and when Target was launched, she joined as one of the editors
It had an unusually high standard of illustration, unmatched still now by any other children's magazine. The quality could compete with any adult magazine. Many of the most interesting illustrators in India started their careers there
... we moved to Delhi; that's when I started writing for Target. I enjoyed those days and writing for children is what I've loved best
Target's Editor Rosalind Wilson and Associate Editor Vijaya Ghosh selected the children at random by telephoning school principals to ask for nominations
Manjula Padmanabhan, one of the few woman cartoonists in India. She did a lot of illustrations for Target
