This article contains wording that promotes the subject in a subjective manner without imparting real information.(September 2020) |
Company type | dot-com company |
---|---|
Industry | Short Messaging Service |
Founded | October 2007 |
Headquarters | , |
Key people | CEO Derek Johnson, Alex Mittelstaedt (Director of Sales) |
Services | Short Messaging Service |
Website | www |
Footnotes /references Alexa Rank: 79,439 (April 2014 [update] ) [1] |
Tatango is a U.S.-based company offering text message marketing (SMS/MMS) services. [2] [3] [4] Tatango is a privately held corporation based in Seattle, WA, with investments from the Seattle Alliance of Angels. [5] [6]
Derek Johnson developed the service, originally named NetworkText, during his time at the University of Houston's Bauer College of Business. Initially, it was started as a way for his fraternity (Delta Upsilon) to communicate.
Initially operating as NetworkText, Tatango allowed groups and organizations to send text messages to their members, with 30-40 character advertisements included at the bottom of each message. The service was free for groups and organizations in collaboration with 4INFO. This was later changed on July 26, 2008 and the company started charging a monthly fee to use the service.
Johnson left college and moved to Bellingham, WA, where he founded NetworkText with Matt Pelo. Pelo left the company later that year. In 2008, the company was renamed to Tatango, and offices were found. Tatango moved from being a limited-liability company to a corporation late in 2008. In October that same year, Tatango launched a voice messaging service [7] which has since been discontinued.
Tatango acquired HungryThumb in 2012, [8] followed by Broadtexter [9] the following year. In 2016 Tatango launched the U.S. Short Code Directory. [10] [11]
In 2022, Kevin Fitzgerald became the CEO, and Derek Johnson became Chief Innovation Officer. [12]
Short Message Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile phones exchange short text messages, typically transmitted over cellular networks.
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