Tatango

Last updated
Tatango
Company type dot-com company
Industry Short Messaging Service
FoundedOctober 2007 (2007-10)
Headquarters,
Key people
CEO Derek Johnson,
Alex Mittelstaedt (Director of Sales)
Services Short Messaging Service
Website www.tatango.com
Footnotes /references
Alexa Rank: Decrease Positive.svg 79,439 (April 2014) [1]

Tatango is a U.S. mobile marketing company that specialises in text message marketing (SMS/MMS) services. [2] [3] [4] Tatango is a privately held corporation based in Seattle, WA, with investments from the Seattle Alliance of Angels. [5] [6]

Contents

History

Derek Johnson, the founder; created the service originally named NetworkText when at the University of Houston's Bauer College of Business. Initially started as a resolution for his fraternity (Delta Upsilon) to communicate with his fraternity brothers.

Tatango was originally designed to allow groups and organizations to send text messages to their members, while NetworkText inserted 30-40 character text ads at the bottom of each text message. The service was free for groups and organizations in collaboration with 4INFO. This was later changed on July 26, 2008 and the company started charging a monthly fee to use the service.

Johnson left college and moved to Bellingham, WA, where he founded NetworkText with Matt Pelo, who left the company later that year. In 2008, the company was renamed to Tatango, and offices were found. Tatango moved from being a Limited-liability company to a Corporation late in 2008. In October that same year, Tatango launched a voice messaging service [7] which has since been discontinued.

Tatango acquired HungryThumb in 2012 [8] and Broadtexter [9] the following year. In 2016 Tatango launched the U.S. Short Code Directory. [10] [11]

In 2022, Kevin Fitzgerald became the CEO, and Derek Johnson became Chief Innovation Officer. [12]

Highlights

Press

Tatango has been featured on TechCrunch , [15] Cnet [16] The Seattle Times [17] and LifeHacker . [18]

Tatango CEO, Derek Johnson has also been featured in The Wall Street Journal in the article. [19]

Related Research Articles

<span class="mw-page-title-main">SMS</span> Text messaging service component

Short Message Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile phones exchange short text messages, typically transmitted over cellular networks.

Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from a mobile phone over a cellular network. Users and providers may refer to such a message as a PXT, a picture message, or a multimedia message. The MMS standard extends the core SMS capability, allowing the exchange of text messages greater than 160 characters in length. Unlike text-only SMS, MMS can deliver a variety of media, including up to forty seconds of video, one image, a slideshow of multiple images, or audio.

<span class="mw-page-title-main">Text messaging</span> Act of typing and sending a brief, digital message

Text messaging, or simply texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile phones, tablet computers, smartwatches, desktops/laptops, or another type of compatible computer. Text messages may be sent over a cellular network or may also be sent via satellite or Internet connection.

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Enhanced Messaging Service (EMS) was a cross-industry collaboration between magic4, Ericsson, Motorola, Siemens and Alcatel among others, which provided an application-level extension to Short Message Service (SMS) for cellular phones available on GSM, TDMA and CDMA networks. EMS is defined in 3GPP Technical Specification 3GPP TS 23.040.

Short codes, or short numbers, are short digit-sequences—significantly shorter than telephone numbers—that are used to address messages in the Multimedia Messaging System (MMS) and short message service (SMS) systems of mobile network operators. In addition to messaging, they may be used in abbreviated dialing.

Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".

<span class="mw-page-title-main">ChaCha (search engine)</span> Human-guided search engine

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<span class="mw-page-title-main">Jaxtr</span>

Jaxtr was a social communications company that melds together global calling, SMS, and social networking. Founded by Phillip Mobin and Touraj Parang in October 2005, Jaxtr uses Voice over Internet Protocol to offer competitive rates as well as free international and long distance calling. Some key differentiators for Jaxtr in its market include allowing phone-to-phone calls to and from any mobile and landline phones, offering social networking focused on voice, requiring no software downloads or access pins, and giving users local Direct Inward Dialing (DID) phone numbers. Offered in 56 countries, these numbers allow users in those countries to dial a local phone number which would ring a long distance or international destination phone. Jaxtr also offers users a set number of global SMS messages each month.

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Twilio Inc. is an American cloud communications company based in San Francisco, California, which provides programmable communication tools for making and receiving phone calls, sending and receiving text messages, and performing other communication functions using its web service APIs.

Airship is a Portland, Oregon-based company that offers marketing and branding services to its clients. Its services enable businesses to create personalized messages that can be delivered to customers through various channels, such as push notifications and SMS messaging. In addition to messaging services, Airship provides its clients with customer analytics services to help them better understand their customers' behavior and preferences.

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Clover Rewards is a digital loyalty marketing platform that was launched in April 2011. An alternative to traditional paper and plastic card-based incentive programs, Clover Rewards provides interactive loyalty marketing solutions for businesses. The technology that Clover Rewards is built upon works on mobile phones via app or SMS and allows merchants to reward customers for frequent purchases. Clover Rewards also serves as a direct-marketing platform and analytics tool. Clover Rewards fits into the category of mobile loyalty, a modern type of loyalty program. In summer 2018, Perka was rebranded to Clover, its sister company.

<span class="mw-page-title-main">4INFO</span>

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References

  1. "Tatango.com Site Info". Alexa Internet. Archived from the original on 2016-03-05. Retrieved 2014-04-01.
  2. "filed-ctia-opposition-to-twilio" (PDF). Ctia.
  3. "Tatango launches presidential SMS marketing campaign for Ted Cruz's bid". GeekWire. 2 April 2015.
  4. "Maturing Millennial Population Helps Jellystone Park Franchisees Top $100 Million in Revenue for the First Time". Business Wire. 4 October 2016.
  5. "Tatango launches presidential SMS marketing campaign for Ted Cruz's bid". GeekWire. 2 April 2015.
  6. "Donald Trump's campaign sued over text messages". Chicago Tribune.
  7. "Tatango makes sending group voice messages free". CNET.
  8. "Group text developer Tatango eats up restaurant SMS service HungryThumb". GeekWire. 4 December 2012.
  9. "Tatango Acquires Text Message Marketing Platform Broadtexter 02/06/2013". mediapost.
  10. "Tatango Launches U.S. Short Code Directory". Press Release Rocket.
  11. "SMS Campaigns Application Provider Tatango". Common Short Codes.
  12. "Leading SMS Fundraising Platform Tatango Announces New CEO Kevin Fitzgerald". Cision PRWeb.
  13. "Tatango's Johnson makes top entrepreneurs list". BBJ Today. 4 November 2009.
  14. "Killer app of the 2012 election". Forbes.com.
  15. "Tatango Opens Their Group SMS Service To The Public". TechCrunch, September 5, 2008, Greg Kumparak. 5 September 2008.
  16. "atango makes sending group voice messages free". Cnet, October 15, 2008, Don Reisinger. 5 September 2008.
  17. "Texting simplifies group messages". the Seattle Times, October 15, 2007, Charles Bermant.
  18. "Tatango Mass-Messages Your Opt-In Friends for Free, LifeHacker". September 7, 2008, Kevin Purdy.
  19. "What Sneakers Say About Your Soul. Young Workers Rebel Against Standard Business Attire; the Significance of Chuck Taylors". WSJ.