Ten Thirty One Productions

Last updated
Ten Thirty One Productions llc
Company typeThemed entertainment company
Industry Show business
Founded2009
Founders
  • Melissa Carbone
  • Alyson Richards
Headquarters
Area served
United States
Key people
Melissa Carbone (CEO)
Brands

Ten Thirty One Productions was[ when? ] an American entertainment company based in Los Angeles that created, owned, and produced live attractions in the horror genre. It was featured on Season 5 of Shark Tank where it received the largest investment in the history of the show. The company was sold to Thirteenth Floor Entertainment Group.

Contents

History

Ten Thirty One Productions was founded in 2009 by Melissa Carbone and Alyson Richards. [1] The same year, they launched Los Angeles Haunted Hayride in Calabasas, California. [2] [3] The company generated $400,000 in revenue during its first year of business. [4]

The company appeared in Season 5 (2013) of Shark Tank , where Carbone pitched the company to potential investors. Ten Thirty One Productions landed what was the biggest investment in the history of the show when billionaire Mark Cuban paid $2 million for a 20% stake. [5] [6] The company used the money to expand operations from California to a national audience, and Cuban helped secure ticket distribution contracts with Live Nation (its CEO became another investor in the company) and Ticketmaster. [7] [4] [8] After the show, the company had to triple its cast and crew to nearly 1,000. [4]

Ten Thirty One Productions brought in $3 million in revenue in 2014. [9] The following year, the company created New York Haunted Hayride. [10]

In 2018 an accident at a New York event caused injury to one patron, followed by a lengthy lawsuit that resulted in not guilty verdict. [11] Eventually, Ten Thirty One was purchased by Thirteenth Floor Entertainment Group, the world's largest haunted house company. Melissa Carbone, as well as Alyson Richards of Ten Thirty One, remained with the company.

Live attractions

Los Angeles Haunted Hayride and New York Haunted Hayride are Halloween-themed attractions. They are held once a year, beginning in early October and running every weekend through the end of the month. [12] To prepare the events, the company polled 30,000 people and asked them what they feared. The three most frequent answers were: darkness, claustrophobic spaces and clowns. As of 2015, the attractions employed about 250 actors. [3]

To minimize its environmental footprint, Ten Thirty One Productions recycles and composts; features plastic-free concessions, hybrid and electric production vehicles, biodiesel fuels, 100-percent reused or recycled sets and wardrobes, and plant-based concessions; and offers carpool discounts. [13]

Los Angeles Haunted Hayride

Los Angeles Haunted Hayride is held in Griffith Park Zoo in Los Angeles. Visitors are taken on traditional tractor drawn, hay filled wagons through a fantasy world of ghosts, demons and monsters. The attraction offers five different "scare zones" along with dining, retail and other activities. [10] The site includes a 10,000 square-foot clown maze where even the attendees wear clown masks. [3]

Ten Thirty One begins planning each year’s Hayride in January, writing scripts and designing scenes and props for each scene. Everything is first built in warehouses, and 10 days before opening, pieces are brought to the 30-acre site in trucks and reconstructed there. The event employs hundreds of actors and attracts an average of 15,000 guests each weekend. [14]

In 2016, when the event carried the theme "Secret Society," attendees could leave their wagons for the first time in the event's history, to have a secret society initiation experience on foot. The "Trick or Treat" portion of the attraction tripled in size, with life-size suburban houses. Also, Universal Pictures took over the space in the newly named Ouija: Origin of Evil in the first such partnership for Haunted Hayride. [13]

New York Haunted Hayride

New York Haunted Hayride is held in Randall’s Island Park, a spot that had been used for asylums and psychiatric hospitals. [10] The attraction is a half-hour, 4,000-feet-long trip around a 12-acre section. As of 2015, it employed just over 100 actors. [3] The experiences for Halloween 2016 included House of Shadows, Theater Macabre, and Purgatory Haunted Village. [15]

The Great Horror Campout

The Great Horror Campout launched in 2013, [16] when it spanned nine U.S. cities over 11 weekends. [17] The campout is an overnight, 12-hour event. Participants are assigned tents and given tips for surviving the interactive camping experience. From there, campers can tailor their experience to their own comfort level, from a simple campfire night to "Hellhunt," a horror-themed scavenger hunt. Other interactive activities include simulated kidnapping and a game called "blood tag." The events are populated by 100 masked actors. The Campout travels along the West Coast every summer. [2] [18]

Other attractions

Ten Thirty One Productions opened a haunted boat attraction, The Ghost Ship, which had its maiden voyage in Orange County in 2011, and Great Movie Horror Night, a series of horror movie screening parties in Los Angeles. [19] [17]

Related Research Articles

<span class="mw-page-title-main">Midnight Syndicate</span> American musical duo

Midnight Syndicate is an American musical duo that has been working primarily in the genre of neoclassical dark ambient music since 1997 and is based in Chardon, Ohio, a suburb of Cleveland.

<i>Killer Klowns from Outer Space</i> 1988 film by the Chiodo Brothers

Killer Klowns from Outer Space is a 1988 American science fiction horror comedy film written, directed and produced by the Chiodo Brothers, and starring Grant Cramer, Suzanne Snyder, John Allen Nelson and John Vernon. It is the only film written and directed by the Chiodo Brothers, who also created the practical effects and makeup. It concerns a clan of evil extraterrestrials who resemble clowns. They arrive on Earth and invade a small town in order to capture, kill and harvest the human inhabitants to use as sustenance.

<span class="mw-page-title-main">Universal Studios Hollywood</span> Film studio and theme park in the United States

Universal Studios Hollywood is a film studio and theme park in the San Fernando Valley area of Los Angeles County, California. About 70% of the studio lies within the unincorporated county island known as Universal City while the rest lies within the city limits of Los Angeles, California. It is one of the oldest and most famous Hollywood film studios still in use. Its official marketing headline is "The Entertainment Capital of LA". It was initially created to offer tours of the real Universal Studios sets and is the first of many full-fledged Universal Studios Theme Parks located across the world.

<span class="mw-page-title-main">Haunted attraction (simulated)</span> Horror-themed recreational venue

A haunted attraction is a form of live entertainment that simulates visiting haunted locations or experiencing horror scenarios. They usually feature fearsome sets and characters, especially demons, ghosts, skeletons, zombies, monsters, possessed people, witches, serial killers, and slashers. Humorous characters may also be included.

Shocktoberfest is an annual haunted event near Reading, Pennsylvania. The attractions include dark attractions, haunted houses, and a haunted hayride. It is referred to by the management of Shocktoberfest as a "haunted theme park" even though it is not a theme park in the true sense of the term.

Lisa Morton is an American horror author and screenwriter.

<span class="mw-page-title-main">Howl-O-Scream</span> Event at Busch Gardens and SeaWorld

Howl-O-Scream is an annual Halloween seasonal event that occurs during the month of October at Busch Gardens Tampa Bay, Busch Gardens Williamsburg, SeaWorld San Antonio, and as of recently began at SeaWorld Orlando and SeaWorld San Diego. The parks remain operational during the day and transition to Howl-O-Scream at night. The event features haunted houses, "scare zones", and live entertainment.

<span class="mw-page-title-main">Headless Horseman Hayrides and Haunted Houses</span>

The Headless Horseman Hayrides and Haunted Houses is an outdoor haunted attraction in the Hudson Valley area of New York. It's located in Ulster Park, about 6 miles (9.7 km) from Kingston, New York. This haunted attraction covers 65 acres (260,000 m2) and includes a hayride, corn maze, and five haunted houses.

<span class="mw-page-title-main">Halloween Haunt (Canada's Wonderland)</span> Halloween event at Canadas Wonderland in Vaughan, Ontario, Canada

Halloween Haunt, previously known as "Fearfest", is a Halloween event at Canada's Wonderland located in Vaughan, Ontario, Canada. It runs after the park's regular operating hours on Friday, Saturday, and Sunday evenings in October until the end of October or early November – up to, and recently in the 2019 season, not including Halloween night. It is Canada's largest haunted theme park featuring over 300 monsters, nine walk-through "maze" attractions, six uniquely themed atmospheric scare areas, and three live shows. During its operation, the grounds are transformed via decorative props, thematic music, eerie lighting to further create its scary atmosphere.

<span class="mw-page-title-main">Knott's Scary Farm</span> Seasonal Halloween event

Knott's Scary Farm or Knott's Halloween Haunt is a seasonal Halloween event at Knott's Berry Farm in Buena Park, California. It is an event in which the theme park is transformed into "160 acres of horror", via a series of roaming monsters, terrifying mazes and 'scare zones'. As of 2010, it was said to be the first, largest and longest-running Halloween event to be held at a theme park.

<span class="mw-page-title-main">Spider Hill</span> Annual haunted event in Chillicothe, Illinois

Spider Hill is an annual haunted event held at Three Sisters Park in Chillicothe, Illinois to celebrate Halloween. The attractions include a trail, haunted house, and a haunted hayride. It is touted by the organizers as the number one haunted attraction in Central Illinois.

<i>Universals Halloween Horror Nights</i> Annual Halloween event at Universal Studios theme parks

Universal's Halloween Horror Nights is an annual Halloween-themed event at Universal Studios theme parks in Orlando, Hollywood, Japan and Singapore. The longest-running & most successful iteration of the event, in Orlando, Florida, began as Universal Studios Fright Nights in 1991 as a 3-night event at Universal Studios Florida. The following year, it was re-branded as Halloween Horror Nights, advertised as the "second annual event". Since then, it has evolved into a scare-a-thon event filled with themed haunted houses, scare zones & shows that runs over the course of select nights from early September until late October/early November, inspiring offshoots at other Universal Studios locations across the globe.

<span class="mw-page-title-main">The ScareHouse</span> Haunted attraction in Pittsburgh, Pennsylvania

ScareHouse is a haunted attraction now located within The Galleria at Pittsburgh Mills in Pittsburgh, Pennsylvania.

<i>The Houses October Built</i> 2014 American film

The Houses October Built is a 2014 American found footage horror film and the directorial debut of Bobby Roe. It was produced by Zack Andrews and Steven Schneider. Roe and Andrews both star in the film alongside Brandy Schaefer, Mikey Roe, and Jeff Larson. The film's plot follows five friends who set out on a road trip in search of haunted house attractions, and find themselves targeted by a mysterious and disturbed group.

<i>Hell House LLC</i> 2015 American film

Hell House LLC is a 2015 American found-footage horror film written and directed by Stephen Cognetti and produced by Joe Bandelli. The film, shot as a documentary, follows a group of Halloween haunted house creators as they prepare for the 2009 opening of their popular haunted attraction, Hell House. Tragedy strikes on opening night when an unknown "malfunction" causes the death of 15 tour-goers and staff. The film reveals the lead-up to the tragedy and what really went wrong that night, the details of which have remained a mystery to the public. The film was released on a number of video on-demand platforms, including Amazon Video, Shudder, YouTube, Vudu, and iTunes, on November 1, 2016.

Melissa Carbone is an American entrepreneur who creates, owns, and produces live attractions primarily in the horror genre. She is the creator and founder of Ten Thirty One Productions which owns Haunted Hayrides in Los Angeles and New York and the Great Horror Campout.

<span class="mw-page-title-main">Tulleys Farm</span> Farm

Tulleys Farm is a fourth-generation family farm, located in West Sussex. Originating in 1937, the farming business at Tulleys was founded by Bernard Beare, and continues to be run by the Beare family to this day. Tulleys is best known for its seasonal attractions, most notably the annual Halloween festival held each October, entitled Shocktober Fest which has become the largest scream park in Europe.

<i>Haunt</i> (2019 film) 2019 film by Scott Beck and Bryan Woods

Haunt is a 2019 American slasher film written and directed by Scott Beck and Bryan Woods. The film stars Katie Stevens, Will Brittain, and Lauryn McClain. Set on a Halloween night, it follows a group of friends who encounter a haunted house that promises to feed on their darkest fears, unknowing that the performers have a murderous intent.

The Los Angeles Haunted Hayride is a yearly Halloween haunted hayride in Los Angeles, California, located near the city's Old Zoo in Griffith Park. It was created by Ten Thirty One Productions, subsequently receiving a record Shark Tank investment from Mark Cuban, and bought out by haunted attraction company Thirteenth Floor Entertainment Group.

References

  1. Richard Feloni (31 October 2016). "The CEO of a highly successful Halloween company shares the business advice she got from Mark Cuban". Business Insider. Retrieved 9 April 2017.
  2. 1 2 Melissa Wylie (29 September 2015). "How a Halloween haunt turned a year-round moneymaker for this startup". BizWomen. Retrieved 9 April 2017.
  3. 1 2 3 4 Marshall Heyman (18 October 2015). "Haunted Hayride Hitches Up in New York". The Wall Street Journal. Retrieved 9 April 2017.
  4. 1 2 3 Graham Winfrey (31 October 2014). "Inside Mark Cuban's $2 Million 'Shark Tank' Horror Deal". Inc. Retrieved 9 April 2017.
  5. Nicole Weaver (20 November 2016). "'Shark Tank' Success Stories: 6 Products That Made Big Money". Cheat Sheet. Retrieved 10 April 2017.
  6. Young Entrepreneur Council (14 July 2014). "Our 7 Favorite Shark Tank Pitches". The Huffington Post. Retrieved 10 April 2017.
  7. Richard Feloni (21 November 2014). "The 12 biggest Shark Tank success stories". Financial Post. Retrieved 10 April 2017.
  8. Ben Russell (7 May 2016). "Ten Thirty One Productions Update – 1031 After Shark Tank". Gazette Review. Retrieved 10 April 2017.
  9. Richard Feloni (23 July 2015). "20 successful entrepreneurs share the most important lesson they learned in their 20s". Business Insider. Retrieved 10 April 2017.
  10. 1 2 3 Larry Olmsted (9 September 2015). "Halloween Scares: New York & Los Angeles Get World-Class Haunted Houses". Forbes. Retrieved 10 April 2017.
  11. "Morris v. Ten Thirty One Prods., LLC, 2021 N.Y. Slip Op. 31138 | Casetext Search + Citator".
  12. Brittany (6 October 2015). "Los Angeles Haunted Hayride Returns To Griffith Park". Canyon News. Retrieved 10 April 2017.
  13. 1 2 Alesandra Dubin (19 October 2016). "Why One Company Is Banking on Highly Produced Horror Experiences—Not Just for Halloween". Bizbash. Retrieved 10 April 2017.
  14. Neal Ungerleider (28 October 2015). "Why This Former Media Executive Created The World's Scariest Hayride". Fast Company. Retrieved 10 April 2017.
  15. Carla Hay (21 October 2016). "Get Thrills at These New Halloween Attractions for Groups". Bizbash. Retrieved 10 April 2017.
  16. Calvin Alagot (12 June 2014). "Great Horror Campout Scared the Crap Out of L.A. Last Weekend (VIDEO)". LA Weekly. Retrieved 10 April 2017.
  17. 1 2 Jason Ankeny (23 September 2014). "For Shark Tank's Biggest Winner, Business Has Been Scary Good". Entrepreneur. Retrieved 10 April 2017.
  18. Beth Jensen (1 July 2014). "Pleasanton: Sleeping with the zombies at overnight horror camp". The Mercury News. Retrieved 10 April 2017.
  19. Hugo Martin (11 October 2016). "See what's killing haunted houses and other independent Halloween attractions". Los Angeles Times. Retrieved 10 April 2017.