The Medill School of Journalism is the journalism school of Northwestern University. It offers both undergraduate and graduate programs. It frequently ranks as the top school of journalism in the United States. Medill alumni include over 40 Pulitzer Prize laureates, numerous national correspondents for major networks, many well-known reporters, columnists and media executives. Founded in 1921, it is named for publisher and editor Joseph Medill.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Steve Stoute is an American record executive who concurrently served as Executive Vice President of Interscope Geffen A&M Records and President of Urban Music at Sony Music from 1999 to 2009. In 2017, he founded the music distribution platform UnitedMasters, for which he serves as chief executive officer (CEO). He also founded Translation, a music marketing agency, in 2004.
Daily Maverick is a South African online news publication and weekly print newspaper, with offices in Cape Town and Johannesburg. It claims to have a readership of approximately 14.5 million unique website visits per month in 2024. It was founded in 2009 by Branislav Brkic, who was also its Editor-in-Chief of the publication, and Styli Charalambous, its chief executive officer.
Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book.
Vikram Chandra is an Indian journalist, who founded Editorji Technologies, a multilingual video news platform. Chandra setup Editorji in October 2018, positioning it as a disruptive offering in the digital news space.
Tara Hunt is an author, speaker and startup founder. She has been called a "pioneer in online marketing and one of the most respected authorities on online communities".
Amy Lynn Webb is an American futurist, author and founder and CEO of the Future Today Institute. She is an adjunct assistant professor at New York University's Stern School of Business, a nonresident senior fellow at Atlantic Council, and was a 2014–15 Visiting Nieman Fellow at Harvard University.
Jeannie Cho Lee is a Hong Kong–based, Korean-American wine critic, author, journalist, consultant, wine educator and Master of Wine, the first ethnic Asian to achieve this accreditation. She was 25th on Decanter's Power List 2013.
Autotrader.com, Inc. is an American online marketplace for car buyers and sellers, founded in 1997. It aggregates new, used, and certified second-hand cars from dealers and private sellers. The site also provides users with automotive reviews, shopping advice, and comparison tools for car financing and insurance information. The firm is based in Atlanta, Georgia. Since 2018 it has also been operating in Australia. Autotrader.com is owned by the Cox Automotive subsidiary of Cox Enterprises. It was originally a magazine, started by entrepreneur Stuart Arnold.
Sandra “Sandy” Carter is an American businesswoman, speaker and author. She was a general manager at IBM from 2013 to 2016, vice president at Amazon Web Services from 2017 to 2021 and is currently the chief operating officer at Unstoppable Domains.
Nowness is a digital video channel that was launched in 2010 by its founder Jefferson Hack as a brand of LVMH Moët Hennessy Louis Vuitton SE. In May 2017, Modern Dazed, a new joint venture between Chinese publisher Modern Media and the UK's Dazed Media, acquired a majority stake in Nowness.
James Friedlich is an American media and philanthropy executive. He serves as chief executive officer and executive director of the Lenfest Institute for Journalism, a non-profit organization that supports innovative journalism initiatives nationwide and is the owner of The Philadelphia Inquirer. He serves on the board of directors of digital jobs marketplace Dice Holdings, Inc., and is an investor in several digital media and technology companies. Friedlich held senior operating positions at Dow Jones and The Wall Street Journal and was a board director of CNBC International. He was a seed investor in Business Insider before its sale to Axel Springer in 2015.
Hoffman's Course of Legal Study is an 1817 legal textbook by American law professor David Hoffman that was influential in the development of America's first law school curricula. An early American law professor, Hoffman was largely forgotten for generations but has gained more attention since the 1970s and been called "the first of the systemic legal educators" and "the father of American legal ethics".
Neal Roese is a Canadian-American psychologist best known for his research on counterfactual thinking and regret. He holds the SC Johnson Chair in Global Marketing at the Kellogg School of Management at Northwestern University. In over 100 publications, his scholarly research examines basic cognitive processes underlying choice, with a focus on how people think about decision options, make predictions about the future, and revise understandings of the past. Roese is a Fellow of the Association for Psychological Science and the Society for Personality and Social Psychology.
Simon Hammond is an Australian author, entrepreneur, journalist, business advisor and international keynote speaker.
David Shing, also known as "Shingy", is an Australian marketing executive. He held various senior marketing positions at AOL between 2007 and 2019.
Bruce Judson is an American author, media innovator, and public policy analyst.
Deirdre K. Breakenridge is an American author and businessperson. She is known for her writing on public relations and social media.
Digiday is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo.
