The Brand Trust Report

Last updated
The Brand Trust Report, India Study
Editor N. Chandramouli [1]
CountryIndia
LanguageEnglish
PublisherTRA Research [2]
Publication date
Annual
Media typePrint and Digital

The Brand Trust Report, India Study is an annual consumer-influencer syndicated research [3] conducted in 16 Indian cities by TRA. The 10th edition of the report published in 2020 lists India's 1000 most trusted brands based on consumer research. [4] The research studies the trust attitudes and preferences of brand influencers. TRA's Brand Trust Report 2020 lists Dell as the most trusted in the country in the year. Mobile phone brands Mi and Samsung were ranked 2nd and 3rd most trusted, followed by iPhone at 4th rank and LG Televisions ranked 5th in 2020. [5]

Contents

Reports

The Brand Trust Report - 2011

The Brand Trust Report, India Study, 2011 ( ISBN   978-81-920823-0-1) researched 2310 influencer-respondents and generated 10,00,000 data points and 16,000 unique brands from over 10,000 hours of fieldwork conducted in nine cities. [6] [7] Of the 300 Most Trusted brands [8] listed in the report, Nokia was India's Most Trusted Brand. The other brands in the top 10 were Tata, Sony, LG, Samsung, Reliance, Maruti Suzuki, Life Insurance Corporation, Airtel and Titan. [9]

The Brand Trust Report - 2012

The Brand Trust Report, India Study - 2012 ( ISBN   978-81-920823-1-8) was conducted in 15 cities with 2718 influencer-respondents and the report generated 17000 unique brands. The Brand Trust Report - 2012 listed India's 1000 Most Trusted Brands and Nokia was ranked India's most trusted brand in 2012 followed by Tata ranked 2nd and LG ranked 3rd. [10]

The Brand Trust Report - 2013

The Brand Trust Report, India Study - 2013 ( ISBN   978-81-920823-4-9) was a result of research conducted across 2505 influencers from 16 Indian cities generating 3 million data points. The Brand Trust Report - 2013 lists 1100 Most Trusted brands [11] from 211 categories [12] among the 19000 unique brands generated in the study. Nokia was ranked as India's most trusted brand for the third consecutive year. [13] Anna Hazare ranked as India's most trusted personality and Kiran Bedi as the most trusted female personality. [14]

The Brand Trust Report - 2014

The Brand Trust Report, India Study - 2013 ( ISBN   978-81-920823-6-3), ranked the Most Trusted Brand in India as Samsung mobile [15] which overtook Nokia, the leader for the previous three years. Nokia slipped down to fifth in the list and Sony, Tata and LG were the other brands in the top 5. [16]

The Brand Trust Report - 2015

The Brand Trust Report, India Study – 2015 ( ISBN   978-81-920823-8-7) is the fifth release of the annually conducted report that ranks India's most trusted brands based on primary research based on the proprietary 61-attributes of Brand Trust Matrix. This research studied 2373 consumer influencers across 16 cities, and produced nearly 5 million data points and 19,000 brands, making it the most comprehensive study on Brand Trust across the globe. [17] LG ranked as India's Most Trusted Brand in 2015 followed by Samsung Mobiles at 2nd rank and Sony at 3rd rank. Nokia, the leader in 2011, 2012 and 2013 was ranked in 5th position this year.

The Brand Trust Report - 2016

The Brand Trust Report, India Study – 2016 ( ISBN   978-81-920823-9-4) the 6th edition of The Brand Trust Report, researched 2505 consumer influencers across 16 cities listing India's 1000 Most Trusted Brands. India's Most Trusted in 2016 was Samsung Mobiles, followed by Sony (rising one rank over the previous year), LG ranked 3rd, slipping from its leadership in the previous year. Significant inclusions in India's Most Trusted Twenty brands include ICICI Bank which climbed 38 ranks over the previous year to come in 9th Most Trusted, HDFC Bank which climbed 329 ranks over the previous year to be ranked 12th Most Trusted and Lux which scaled up 250 ranks over the previous year to be ranked as 17th Most Trusted in 2016. Eight Gujarat brands ranked among India's Most Trusted on the list. [18]

The Brand Trust Report - 2017

The Brand Trust Report, India Study - 2017 the 7th edition of The Brand Trust Report, researched over 11,000 unique brands from which the top 1,000 was selected. India's Most Trusted in 2017 is Samsung, followed by Sony and LG (who stay at their same previous year's rank). Apple climbed 12 ranks to become the 4th Most Trusted brand while the 5th is Tata. [19]

The Brand Trust Report - 2018

The Brand Trust Report, India Study - 2018 was conducted in 16 cities with 2488 consumer influencers. [20] Consumer Electronics brands ruled the top three ranks among 1000 listed in the report. India's Most Trusted top three brands in 2018 were Samsung, [21] Sony and LG. [22]

The Brand Trust Report - 2019

The Brand Trust Report, India Study - 2019 [23] was conducted with 2315 consumer influencers in 16 Indian cities. The previous year's listing order changed in 2019 with Dell becoming India's Most Trusted brand for the first time in the nine editions of the report. [24] Jeep and Life Insurance Corporation ranked 2nd and 3rd Most Trusted Brands in the year. Amazon and iPhone ranked 4th and 5th Most Trusted Brands among the 1000 brands listed in the report.

See also

Related Research Articles

<span class="mw-page-title-main">Sony</span> Japanese multinational conglomerate corporation

Sony Group Corporation, commonly known as Sony and stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional electronic products, the largest video game console company and the largest video game publisher. Through Sony Entertainment Inc, it is one of the largest music companies and the third largest film studio, making it one of the most comprehensive media companies. It is the largest technology and media conglomerate in Japan. It is also recognized as the most cash-rich Japanese company, with net cash reserves of ¥2 trillion.

<span class="mw-page-title-main">Smartphone</span> Handheld mobile telephone/computer

A smartphone is a portable computer device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, which facilitate wider software, internet, and multimedia functionality, alongside core phone functions such as voice calls and text messaging. Smartphones typically contain a number of metal–oxide–semiconductor (MOS) integrated circuit (IC) chips, include various sensors that can be leveraged by pre-included and third-party software, and support wireless communications protocols.

Sony Mobile Communications Inc. is a multinational telecommunications company founded on October 1, 2001, as a joint venture between Sony Group Corporation and Ericsson. It was originally incorporated as Sony Ericsson Mobile Communications, and headquartered in London, England, until Sony acquired Ericsson's share in the venture on February 16, 2012. On April 1, 2021, Sony integrated its electronics businesses including Sony Mobile into one company called Sony Corporation.

Hindustan Unilever Subsidiary of the Anglo-Dutch company, Unilever

Hindustan Unilever Limited (HUL) is a consumer goods company headquartered in Mumbai, India. It is a subsidiary of Unilever, a British company. Its products include foods, beverages, cleaning agents, personal care products, water purifiers and other fast-moving consumer goods.

<span class="mw-page-title-main">Camera phone</span> Mobile phone which is able to capture still photographs and usually also videos

A camera phone is a mobile phone which is able to capture photographs and often record video using one or more built-in digital cameras. It can also send the resulting image wirelessly and conveniently. The first commercial phone with color camera was the Kyocera Visual Phone VP-210, released in Japan in May 1999.

<span class="mw-page-title-main">Haldiram's</span> Indian restaurant and foodstuff manufacturer

Haldiram's is an Indian multinational sweets, snacks and restaurant company headquartered in Nagpur, Maharashtra. The company has manufacturing plants in a wide variety of locations such as Nagpur, New Delhi, Gurgaon, Hooghly, Rudrapur and Noida. Haldiram's has its own retail chain stores and a range of restaurants in Pune, Nagpur, Raipur, Kolkata, Noida and Delhi.

Flexible display

A flexible display or rollable display is an electronic visual display which is flexible in nature, as opposed to the traditional flat screen displays used in most electronic devices. In recent years there has been a growing interest from numerous consumer electronics manufacturers to apply this display technology in e-readers, mobile phones and other consumer electronics. Such screens can be rolled up like a scroll without the image or text being distorted. Technologies involved in building a rollable display include electronic ink, Gyricon, Organic LCD, and OLED.

Lakmé is an Indian cosmetics brand, owned by Hindustan Unilever. It was named after the French opera Lakmé, which itself is the French word for goddess Lakshmi who is renowned for her beauty. It was started in 1952 as a 100% subsidiary of Tata Oil Mills, famously after Prime Minister Jawaharlal Nehru was concerned that Indian women were spending precious foreign exchange on beauty products and persuaded JRD Tata to manufacture them in India. Simone Tata joined the company as director and went on to become the chairperson. In 1998, Tatas sold their stake in Lakmé to Hindustan Unilever for 200 crore.

<span class="mw-page-title-main">Comparison of smartphones</span>

This is a comparison of the various internal components and features of many smartphones.

The form factor of a mobile phone is its size, shape, and style, as well as the layout and position of its major components.

Tata Salt was launched in 1983 by Tata Chemicals as India's first packaged iodised salt brand. The brand is now the biggest packaged salt brand in India, with a market share of 17%.

Karbonn Mobiles Indian smartphone manufacturing company

Karbonn Mobiles is an Indian smartphone manufacturing company, founded in March 2009. It is a vendor of feature phones, smartphones, tablets and mobile phone accessories. Karbonn is a joint venture between United Telelinks Ltd., a Bangalore-based firm and Jaina Marketing Pvt. Ltd., headquartered in New Delhi. Karbonn Mobiles also has tie ups with leading telecom players like Airtel, Vodafone Idea and Jio. Karbonn now widely operates in countries such as Bangladesh, Nepal, Sri Lanka, UAE, Oman, Saudi Arabia, Qatar, Bahrain, Yemen, United Kingdom and parts of Europe.

Vaibhav Talwar is an Indian model and film actor.

<span class="mw-page-title-main">Phablet</span> Electronic device with features of both a smartphone and a tablet

A phablet is a mobile device combining or straddling the size formats of smartphones and tablets. The word is a portmanteau of phone and tablet.

<i>Decoding Communication</i>

Decoding Communication is a book on theories and modern practice of communication by N. Chandramouli published by TRA publishing in 2012. It elaborates on "Communication Fundamentals", "Models of Communication" and studies the "Future through Communication". It draws on several theories including concepts of meme from Richard Dawkins 1976 book The Selfish Gene, the book builds on theories of Brand Trust, Brand Appeal, Perception and Propaganda. The books applies concepts of conservation to communication showing the importance of Sustainable Communication to the future of mankind. Chandramouli is also the author of The Brand Trust Report, India's Most Attractive Brands and India's Most Reputed Brands. The phrase "decoding communication" can be academically explained as the process of turning communication into thoughts.

India's Most Attractive Brands - 2013 is an annual study based on a primary research conducted across 16 Indian cities based on TRA's proprietary 36-attribute Attractiveness Matrix. The research report is available in hardcase. The research studies the magnetic property of attractiveness that a brand displays and its influences and preferences on brand influencers. The report also lists the 1200 of India's Most Attractive Brands.

<span class="mw-page-title-main">Samsung Electronics</span> South Korean multinational electronics corporation

Samsung Electronics Co., Ltd. is a South Korean multinational electronics corporation headquartered in Yeongtong-gu, Suwon, South Korea. It is the pinnacle of the Samsung chaebol, accounting for 70% of the group's revenue in 2012. Samsung Electronics has played a key role in the group's corporate governance due to circular ownership. Samsung Electronics has assembly plants and sales networks in 74 countries and employs around 290,000 people. It is majority-owned by foreign investors. As of 2019, Samsung Electronics is the world's second-largest technology company by revenue, and its market capitalization stood at US$520.65 billion, the 12th largest in the world.

References

  1. "The Cusp Of Change". Businessworld.in. 2012-06-21. Archived from the original on 2013-02-17. Retrieved 2013-08-27.
  2. "Trust Research Advisory". Trustadvisory.info. Retrieved 2013-08-27.
  3. Neelamegham, S. (2012). Marketing In India, Cases And Readings -. Vikas Publishing House. p. 302. ISBN   978-93-259-5676-6 . Retrieved August 9, 2022.
  4. "TRA's Brand Trust Report India Study 2020". TRA Research. p. 100. Retrieved 8 February 2022.
  5. "Dell is India's Most Trusted Brand: TRA Report". Exchange4Media.
  6. "Nokia most trusted brand in India, Tendulkar ahead of Mahatma". The Economic Times.
  7. New Delhi, Jan 19 (PTI) (2011-01-19). "Nokia most trusted brand in India, Tendulkar ahead of Mahatma". Deccanherald.com. Retrieved 2013-08-27.
  8. "ALL INDIA BRAND TRUST RANKING (TOP 100 BRANDS)". Trustadvisory.info. Archived from the original on 2012-02-18. Retrieved 2013-08-27.
  9. "India's most trusted brands - Rediff.com Business". Rediff.com. 2011-01-20. Retrieved 2013-08-27.
  10. "Nokia, TATA top, Brand Anna pips Sachin, Salman, Big B". Business Standard India. 19 January 2012.
  11. "ALL INDIA BRAND TRUST RANKING 2013 (TOP 1100 BRANDS)". Trustadvisory.info. Archived from the original on 2013-08-28. Retrieved 2013-08-27.
  12. "Categories List 2013". Trustadvisory.info. Retrieved 2013-08-27.
  13. "Nokia still India's most trusted brand: Report - Business Today - Business News". Businesstoday.intoday.in. 2013-02-01. Retrieved 2013-08-27.
  14. "has been listed". Hindustantimes.com. Retrieved 2013-08-27.
  15. Trott, S.; Sople, V.V. (2016). BRAND EQUITY: AN INDIAN PERSPECTIVE. Prentice Hall India. p. 19. ISBN   978-81-203-5176-9 . Retrieved August 9, 2022.
  16. "Samsung beats Nokia to become India's most trusted brand of 2014".
  17. Chandramouli (2015). The Brand Trust Report India Study 2015. TRA. pp. 38–65. ISBN   978-81-920823-8-7.
  18. "Gujarat's eight brands most trusted in India - Times of India". The Times of India .
  19. "Samsung, Sony, LG fetch the Top 3 India's Most Trusted Brand Rankings". Neotryx.com. 2017-04-06. Retrieved 2017-04-17.
  20. "TRA Brand Trust Report 2018: Samsung on top again, Tata beats Apple". The Statesman. April 17, 2018. Retrieved August 9, 2022.
  21. "Samsung is India's Most Trusted Brand". Samsung .
  22. "Samsung is India's Most Trusted Brand, Tata in top five". Brand Equity .
  23. "TRA's Brand Trust Report 2019". TRA Research.
  24. "Dell emerges as India's Most Trusted Brand: Report". Mint . 4 June 2019.