The Cross Movement

Last updated

The Cross Movement
Origin Philadelphia, Pennsylvania, U.S.
Genres Christian hip hop, East Coast hip hop, alternative hip hop
Years active1996 – 2008
LabelsSeventh Street/Diamante, Cross Movement, BEC
Members The Ambassador (William Branch)
Cruz Cordero
Enock
Earthquake
The Tonic (John Wells)
Phanatik (Brady Goodwin Jr.)
T.R.U.-L.I.F.E. (Virgil Byrd)
Website crossmovementrecords.com

The Cross Movement was a Christian hip hop group from Philadelphia, Pennsylvania. [1]

Contents

Members

The Cross Movement (CM) which were composed of several rappers: The Ambassador (William Branch), The Tonic (John Wells), Phanatik (Brady Goodwin), T.R.U.-L.I.F.E (Virgil Byrd), Cruz Cordero, Enock (Juan James), and Earthquake (Cleve Foat). The CM also frequently collaborated with the Christian disc jockey, DJ Official (Nelson Chu). The CM's niche has been to translate biblical and Christian theology into rap music by using the same hyper-aggressive lyrics, sampled orchestral riffs, alliteration, and virtuoso delivery of many mainstream rappers without the self-aggrandizing and violent lyrics, or the materialistic imagery stereotypically associated with many rappers.

The Ambassador

A graduate of Dallas Theological Seminary, William "Duce" Branch a.k.a. The Ambassador is the co-planter (along with label mate and founding Cross Movement member Cruz Cordero) of Epiphany Fellowship in Philadelphia, PA. He has toured globally as a solo artist and with The Cross Movement and been covered by media outlets as diverse as Time Magazine, CCM Magazine, VIBE, The Source, Billboard and The Washington Post, Philadelphia Inquirer and more. He has also served as the president of the non-profit organization Cross Movement Ministries and ministered the gospel through rap and preaching for nearly 15 years. With a passionate commitment to the kingdom of Christ as well as a firm belief that faith must integrate with culture, The Ambassador has become known for his devotion to proclaiming Jesus Christ to urban contexts, and through urban mediums.

Building on the success of his sophomore solo project "The Thesis" and his Grammy- and Stellar-nominated release HIStory with group The Cross Movement, The Ambassador follows with The Chop Chop—an album with production by J.R., Official, Tony Stone and HOTHANDZ topped with an uncompromising message that will challenge listeners, while exposing the authenticity and supremacy of God.

“The Chop Chop: From Milk to Meat” is both an invitation and an exhortation from the Grammy, GMA Dove and Stellar nominated artist to rally those who are hungry for truth and determined to mature. “The current trend in our culture—and sadly in the church—is to ‘dumb down’ almost everything. Some things require a little more intensity, commitment and grind, and our faith is certainly one of those jewels,”[ citation needed ] states The Ambassador.

With special guest appearances by Lecrae, Trip Lee, Da' T.R.U.T.H. and Stephen the Levite, The Chop Chop calls all hearers to take the meat of God's weighty truth and "chop it up," chew it until it becomes a part of them.

Following the single "Gimme Dat!," The Chop Chop has been called "a project that fires on all cylinders." Already embraced by broadcast Gospel outlets, The Ambassador most recently performed "Gimme Dat!" on TBN's "Praise The Lord," and is set to appear on TV1's "The Gospel of Music with Jeff Majors" and INSP's "Mixx Masters Lounge.

Cross Movement Records

Cross Movement Records (CMR), is responsible for producing and marketing the albums of the CM, its individual members' solo albums, and other Christian hip hop artists such as Da' T.R.U.T.H. and FLAME.

Ministry Group

The third aspect of the Cross Movement is the incorporated, 501(c)3 non-profit organization called Cross Movement Ministries, Inc (CMM), which aims to use creative ways to spread the Christian gospel message within hip hop culture. Booking for Cross Movement (CM) the group was actually managed by this non-profit ministry arm, which also included a team of both full-time & part-time ministry staff members & volunteers.

Nomenclature

Since its inception, The Cross Movement has chosen to define itself as the Christian or holy division of hip hop culture as opposed to the hip hop or rap division of Christian culture. Within the genre of rap music, there are various subgenres such as gangsta rap, Conscious rap, old school rap, crunk, and reggaeton, but all of it falls under the rubric of rap and, by extension, hip hop. In choosing to define their music as simply being another subgenre – i.e., the Christian rap subgenre – of hip hop culture, the CM attempts to "keep it real" in order to maintain the validity needed to influence members of hip hop culture who may or may not be Christians. In their 2003 release, Holy Culture, the CM stated their reasoning is based on a passage from the Bible, John 17:15-19 in which Jesus said to God:

“My prayer is not that you take them out of the world but that you protect them from the evil one. They are not of the world, even as I am not of it. Sanctify them by the truth; your word is truth. As you sent me into the world, I have sent them into the world. For them I sanctify myself, that they too may be truly sanctified.”

As the word sanctified means "to set apart", the interpretation maintained by the CM is that they are instructed by Jesus to remain a part of hip hop culture while being set apart from the majority of the followers of hip hop culture in order to influence it from within to conform to the mores and moral code preached by followers of Christ. The acceptance of this interpretation has been mixed, however. Despite their claim to be a part of hip hop culture, the CM has slowly found more acceptance, though not total acceptance, in the Christian community than in the secular hip hop community as the majority of their concerts are held at churches or church-sponsored events as opposed to secular venues. In 2006, the CM received a Grammy nomination for "Best Rock Gospel Album,"[ citation needed ] as opposed to any of the traditional hip hop or rap categories. Additionally, the CM has generally only been recognized at Christian and Gospel awards shows such as the Dove Awards or Stellar Awards [2] as opposed to hip hop-only award shows such as the Source Awards or the Vibe Awards.

Discography

Videography

Related Research Articles

Christian hip hop is a cross-genre of contemporary Christian music and hip hop music. It emerged from urban contemporary music and Christian media in the United States during the 1980s.

<span class="mw-page-title-main">KJ-52</span> American rapper

Jonah Kirsten Sorrentino, better known by his stage name KJ-52, is a Christian rapper from Tampa, Florida. The "KJ" part of his name refers to his old rap alias, "King J. Mac," a name which he later described in one of his podcasts as "horribly cheesy." "52", which is pronounced "five two", not "fifty-two", is a reference to the Biblical story of Jesus feeding the multitude with five loaves and two fish, which is also sung about in his song "Push Up" from The Yearbook and in the "KJ Five Two" on It's Pronounced 'Five Two. He was awarded the Rap/Hip Hop Recorded Song of the Year for "Never Look Away" and Rap/Hip Hop Album of the Year at the GMA Dove Awards of 2007. On July 28, 2009, KJ-52 released "End of My Rope", which is the first single for his album Five-Two Television.

<span class="mw-page-title-main">Lecrae</span> American rapper, record producer, and actor from Texas

Lecrae Devaughn Moore is an American rapper, singer, songwriter, record and film producer, record executive, actor, and entrepreneur.

<span class="mw-page-title-main">Da' T.R.U.T.H.</span> American rapper

Emanuel Lee Lambert, Jr. is a Christian rapper who goes by the stage name Da' T.R.U.T.H.

<span class="mw-page-title-main">Flame (rapper)</span> American rapper (born 1981)

Marcus Tyrone Gray, known as Flame, is an American Lutheran Christian hip hop rapper with Clear Sight Music. He has released nine albums. Flame has been nominated for several Dove and Stellar Awards. The Our World: Redeemed album was nominated for a Grammy Award.

<span class="mw-page-title-main">The Ambassador (rapper)</span> American rapper

William Tyrone "Duce" Branch a.k.a. The Ambassador or Ambassador is a Christian hip-hop artist who has recorded both independently and as a founding member of the group The Cross Movement. Branch is the former president of Cross Movement Ministries. He is an alumnus of Dallas Theological Seminary and has a Master in Theology degree graduating with honors.

So Hot Productions is a music production company located in St. Louis, Missouri.

<i>After the Music Stops</i> 2006 studio album by Lecrae

After the Music Stops is the second studio album released by Christian rap artist Lecrae on September 24, 2006. The album received a Stellar Award nomination for "Rap/Hip-Hop/Gospel CD of the Year" and a Dove Award nomination for Rap/Hip-Hop Album of the Year.

William Lee Barefield III, better known by his stage name Trip Lee, is an American Christian rapper and singer. Signed to Reach Records, he has recorded both as a solo artist and as a founding member of the 116 Clique. Originally from Dallas, Texas, he serves as a young adult pastor at Concord Church. His third album, Between Two Worlds (2010), was nominated for two Dove Awards and won the Stellar Award for Best Hip Hop Album in 2011.

<i>Rebel</i> (Lecrae album) 2008 studio album by Lecrae

Rebel is the third studio album by Christian rap artist, Lecrae. The album was released by Reach Records on September 30, 2008. The album was nominated in the best Rap/Hip-Hop Album category at the 40th Annual GMA Dove Awards but lost to Group 1 Crew's Ordinary Dreamers.

Mark Julian Felder, more commonly known as Bizzle, is an American Christian hip hop recording artist and entrepreneur.

<i>Rehab</i> (Lecrae album) 2010 studio album by Lecrae

Rehab is the fourth studio album by Christian hip hop artist Lecrae. It was released on September 28, 2010 on Reach Records. According to the Reach Records website, the album's "motto" is "The Christian life is an entrance into rehab." Centered on release and freedoms from inhibiting addictions and habits, Rehab is a highly conceptual album. Rehab is nominated for the Grammy Award for Best Rock or Rap Gospel Album at the 53rd Grammy Awards. The album was named the Best Album of 2010 in the "Best of 2010: Rapzilla.com's Staff Picks" awards, and Lecrae was also named Artist of the Year. The song "Background" and the album itself were nominated for Rap/Hip Hop Recorded Song of the Year and Rap/Hip Hop Album of the Year, respectively, at the 42nd Annual GMA Dove Awards.

<span class="mw-page-title-main">Lecrae discography</span> Christian hip hop recording artist discography

The discography of Lecrae, an American Christian hip hop artist, consists of 11 studio albums, two of which were collaborative; four mixtapes; two extended plays, one of which was collaborative; 114 singles, including 63 as a featured performer; 67 music videos, including 31 as a featured performer; and 86 guest and other appearances. Lecrae debuted with Real Talk in 2004 through Reach Records; the album was re-issued the following year by Cross Movement Records. After the Music Stops followed in 2006 and his third solo album, Rebel, was released in 2008 and reached No. 1 on the Gospel chart, the first Christian hip hop album to do so. Rehab, his fourth solo album, was released in 2010 and reached No. 1 on the Gospel, Christian, and Independent charts, and garnered a nomination at the 53rd Grammy Awards. Rehab: The Overdose, was released on January 11, 2011, and peaked at No. 1 on the Christian and Gospel charts. Lecrae began garnering mainstream attention when he performed at the 2011 BET Hip Hop Awards Cypher and was featured on the Statik Selektah song "Live and Let Live" from his Population Control album.

<i>Gravity</i> (Lecrae album) Album by Lecrae

Gravity is the sixth studio album by American Christian hip hop artist Lecrae, released on September 4, 2012. The album features appearances from Big K.R.I.T., Mathai, Ashthon Jones, Sho Baraka and Mali Music, along with labelmates Trip Lee, Andy Mineo, Derek Minor, who was formerly known as PRo, and Tedashii. Producers on the album include DJ Khalil, Street Symphony's Heat Academy, and The Watchmen. The first single off the album, "I Know", was released on July 24, 2012, and was followed by "Tell the World" featuring Mali Music on August 15, 2012, and "Mayday" featuring Big K.R.I.T. and Ashthon Jones on August 30, 2012. Reach Records released five music videos for the album: "Lord Have Mercy", featuring Tedashii along with No Malice of Clipse, on August 1, 2012, "Tell the World", featuring Mali Music, on October 19, 2012, "Mayday", featuring Big K.R.I.T. and Ashthon Jones, on December 13, 2012, "Fakin'", featuring Thi'sl, on February 1, 2013, and "Confe$$ions", featuring David Banner, on April 30, 2013.

Derek Johnson, Jr., better known by his stage name Derek Minor and former stage name PRo, is an American Christian rapper, singer, songwriter, record producer, entrepreneur, actor, and screenwriter. He co-founded the hip-hop record label Reflection Music Group (RMG) with Doc Watson, and signed to Reach Records in a joint venture between the two labels in 2011. In 2012, Johnson announced that he had changed his stage name from Pro to Derek Minor. In 2014, he announced that as his two-album contract with Reach was complete, he would no longer be publishing releases through that label.

<span class="mw-page-title-main">Reach Records</span> American label of Christian hip hop

Reach Records is an American independent record label specializing in Christian hip hop. The label was founded in 2004 by Ben Washer and the hip-hop artist Lecrae. In addition to Lecrae, the Reach Records roster contains artists like Tedashii, Trip Lee, Andy Mineo, 1K Phew, WHATUPRG, Wande, Hulvey, and Limoblaze. The hip-hop collective 116 operates under the label and consists primarily of the label's solo acts. The artists Sho Baraka, Derek Minor, Aha Gazelle, KB, and Gawvi were formerly signed to the label, and DJ Official was under the label until his death.

The discography of Trip Lee, an American Christian hip hop artist, consists of eight studio albums, including three as a founding member of the group 116 Clique, one EP with 116 Clique, thirteen singles, including three as a featured performer and two with 116 Clique, fourteen music videos, including three as a featured performer and two with 116 Clique, a contributed track to a compilation album, and twenty-nine guest appearances.

<i>Anomaly</i> (Lecrae album) 2014 studio album by Lecrae

Anomaly is the seventh studio album by American Christian hip hop artist Lecrae, released on September 9, 2014, through Reach Records. The album features appearances from Crystal Nicole, Kari Jobe, and For King & Country, along with label-mate Andy Mineo. Anomaly met with a positive critical reception, and the song "Nuthin", released for streaming as a single on July 1, 2014, was nominated for the 2014 BET Hip Hop Awards in the best Impact Track category. The album also fared well commercially, debuting at No. 1 on the Billboard 200 with over 88,000 copies sold. It also debuted at No. 1 on the Top Gospel Albums chart, marking the first time that any artist has ever topped both the 200 and Gospel charts. Anomaly won Rap/Hip Hop Album of the Year at the 2015 GMA Dove Awards, and Rap, Hip Hop Gospel CD of the Year at the 2015 Stellar Awards. Two songs earned a nomination for the 2015 Grammy Awards; "All I Need Is You" was nominated for Best Rap Performance, and "Messengers", featuring For King & Country, which won Best Contemporary Christian Music Performance/Song.

<span class="mw-page-title-main">Hostyle Gospel</span> American poet

Hostyle Gospel is an American Christian hip hop group from Champaign, Illinois. Its members include Demetrius Morton, Raynard Glass (Proverb), and Fontaine Pizza. Hostyle Gospel is best known for their aggressive Christian rap style. The group is also known for creating their own sound called Christian battle music, which also can be referred to as Christian war music or The Hostyle Gospel sound.

References

  1. ↑ "The Cross Movement | Christian Music - Gospel Music Channel". www.gospelmusicchannel.com. Archived from the original on September 19, 2008.
  2. ↑ BreatheCast. "Artist : BREATHEcast". www.breathecast.com. Retrieved April 2, 2018.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.