The Imaginarium Studios

Last updated
The Imaginarium Studios
Industry Motion capture
On-set virtual production
Founded2012;12 years ago (2012)
Founder Andy Serkis
Headquarters Pinewood Studios,
Key people
Matt Brown (CEO)
Parent Cinesite (2023–present)
Website www.imaginariumstudios.co.uk

The Imaginarium Studios is a virtual production studio formed in 2012 by actor and director Andy Serkis. It applies and develops performance capture and virtual production tools to create digital characters for film, television, games, AR, VR and mixed reality. [1] The company operates from Pinewood Studios and Trilith Studios. A new performance capture volume was opened in partnership with SIDE at their studio 1 booth at Tileyard, kings Cross.

Contents

The studio is led by CEO Matt Brown, who has been with the company since 2016. [2]

History

Projects utilising the studio's services include films such as Guardians of the Galaxy Vol. 3 , [3] Men in Black: International , Spider-Man: Far From Home , Marvel's She-Hulk: Attorney at Law , [4] and Netflix's Dance Monsters . Alongside its work in film and TV, the studio provides services to the theatrical and music industries. In 2014 the team collaborated with War Horse director Tom Morris [5] to have the play performers re-enact the production while wearing motion-capture suits, allowing their body and facial movements to be digitally applied to 3D avatars.

Imaginarium Studios Imaginarium Studios logo.png
Imaginarium Studios

In 2015, The Imaginarium Studios worked with Coldplay to create the music video for their track "Adventure of a Lifetime", directed by Mat Whitecross. [6] In 2023, The Imaginarium Studios worked with Spotify to capture Stormzy performing tracks from his album, This Is What I Mean , the data was used to create a digital in-app concert experience with Rockstar Energy Drink. [7]

In May 2023, The Imaginarium Studios became a Cinesite partner company. [8] Cinesite provides services to the media and entertainment industries, including VFX and animation. In January 2024 the studio revealed its new brand identity. [9]

Productions

Film

Television

Music

Video games

Related Research Articles

Visual effects is the process by which imagery is created or manipulated outside the context of a live-action shot in filmmaking and video production. The integration of live-action footage and other live-action footage or CGI elements to create realistic imagery is called VFX.

<span class="mw-page-title-main">Andy Serkis</span> English actor (born 1964)

Andrew Clement Serkis is an English actor and filmmaker. He is best known for his motion capture roles comprising motion capture acting, animation and voice work for computer-generated characters such as Gollum in The Lord of the Rings film trilogy (2001–2003) and The Hobbit: An Unexpected Journey (2012), King Kong in the eponymous 2005 film, Caesar in the Planet of the Apes reboot series (2011–2017), Captain Haddock / Sir Francis Haddock in Steven Spielberg's The Adventures of Tintin (2011), Baloo in his self-directed film Mowgli: Legend of the Jungle (2018) and Supreme Leader Snoke in the Star Wars sequel trilogy filmsThe Force Awakens (2015) and The Last Jedi (2017), also portraying Kino Loy in the Star Wars Disney+ series Andor (2022).

<span class="mw-page-title-main">Rocket Raccoon</span> Marvel Comics fictional character

Rocket Raccoon is a character appearing in American comic books published by Marvel Comics. Created by writer Bill Mantlo and artist Keith Giffen, the character first appeared in Marvel Preview #7. He is an intelligent, anthropomorphic raccoon, who is an expert marksman, weapon specialist and master tactician. His name and aspects of his character were inspired by the Beatles' 1968 song "Rocky Raccoon". Rocket Raccoon appeared as a prominent member in the 2008 relaunch of the superhero team Guardians of the Galaxy.

<span class="mw-page-title-main">Groot</span> Marvel Comics fictional character

Groot is a character appearing in American comic books published by Marvel Comics. Created by Stan Lee, Larry Lieber and Jack Kirby, the character first appeared in Tales to Astonish #13. An extraterrestrial, sentient tree-like creature, the original Groot first appeared as an invader that intended to capture humans for experimentation. The character can only say the repeated line "I am Groot", but has different meanings depending on context. In the Marvel Cinematic Universe (MCU) franchise, Star-Lord, Thor, Rocket Raccoon, Gamora and Drax the Destroyer are able to understand him.

<span class="mw-page-title-main">Cinesite</span> Visual effects studio

Cinesite is an independent, multinational business which provides services to the media and entertainment industries. Its head office in London opened for business in 1994, initially offering services in visual effects for film and television, subsequently expanding to include animation.

<span class="mw-page-title-main">The Imaginarium</span> UK film production company

The Imaginarium, also known as Imaginarium Productions, is a production company linked to a digital performance-capture studio The Imaginarium Studios, founded by actor-director Andy Serkis and film producer Jonathan Cavendish in 2011. The studio is dedicated to the invention of believable, emotionally engaging digital characters using performance capture technology. It specialises in applying motion capture technology in film, television and video games. Since 2011, it has provided performance capture for international films including Rise of the Planet of the Apes (2011), Avengers: Age of Ultron (2015), and Star Wars: Episode VII – The Force Awakens (2015).

Jonathan Stewart Cavendish is a British independent film producer. He is notable for his work on Elizabeth: The Golden Age (2007), Breathe (2017) and the Bridget Jones films. He is a member of the Cavendish family.

<i>Mowgli: Legend of the Jungle</i> 2018 film directed by Andy Serkis

Mowgli: Legend of the Jungle is a 2018 adventure drama film directed by Andy Serkis with a screenplay by Callie Kloves, based on stories collected in All the Mowgli Stories by Rudyard Kipling. The film stars Rohan Chand, Matthew Rhys, and Freida Pinto, along with voice and motion-capture performances from Christian Bale, Cate Blanchett, Benedict Cumberbatch, Naomie Harris, and Serkis. In the film, an orphaned human boy who was raised by wolves, sets out on a journey to find a human village while evading Shere Khan.

<span class="mw-page-title-main">Adventure of a Lifetime</span> 2015 single by Coldplay

"Adventure of a Lifetime" is a song by British rock band Coldplay. It was released on 6 November 2015 as the lead single from their seventh studio album, A Head Full of Dreams (2015). The track reached number seven on the UK Singles Chart and number 13 on the Billboard Hot 100. It also reached the top 20 in a number of countries, including Australia, Austria, Canada, Czech Republic, France, Germany, Ireland, Italy, the Netherlands, New Zealand, and Switzerland.

Dane Allan Smith is a film and television producer, and visual effects producer. Smith manages daily operations as founding partner of Daneiam Inc., a studio through which Smith has served as visual effects producer for films including Hellboy II: The Golden Army (2008), Sinister 2 (2015), Deadpool, Star Trek Beyond, and Star Wars: The Last Jedi (2017). He has also worked as a visualization executive producer, and founded Artificial Intelligence + ML Visual Effects resource Parts + Labor in 2023.

<span class="mw-page-title-main">Avengers Campus</span> Themed area at three Disney theme parks

Avengers Campus is a Marvel Cinematic Universe (MCU)–themed area located at Disney California Adventure and Walt Disney Studios Park in Disneyland Paris, and being developed for Hong Kong Disneyland under the name Stark Expo. The Marvel-themed areas or "lands" are being developed simultaneously at the three parks and inspired by the MCU. However, they instead take place in the "Marvel Theme Park Universe", an alternate universe parallel to it within the MCU multiverse, in which the Blip, introduced in Avengers: Infinity War (2018), and subsequent events did not occur. They are designed by Walt Disney Imagineering, in collaboration with Marvel Studios and Marvel Themed Entertainment.

<span class="mw-page-title-main">Outline of the Marvel Cinematic Universe</span>

The following outline serves as an overview of and topical guide to the Marvel Cinematic Universe (MCU), an American media franchise and shared universe created by Marvel Studios and owned by the Walt Disney Company. The franchise began in 2008 with the release of the film Iron Man and has since expanded to include various superhero films and television series produced by Marvel Studios, television series from Marvel Television, short films, digital series, literature, and other media. These are based on characters appearing in American comic books published by Marvel Comics. Marvel Studios president Kevin Feige produces every film and series from that studio for the MCU. The shared universe, much like the original Marvel Universe in comic books, was established by crossing over common plot elements, settings, cast, and characters.

Phase Four of the Marvel Cinematic Universe (MCU) is a group of American superhero films and television series produced by Marvel Studios based on characters that appear in publications by Marvel Comics. Phase Four features all the Marvel Studios productions released from 2021 through 2022. It is the first phase in the franchise to include television series, alongside television specials marketed as "Marvel Studios Special Presentations", with Marvel Studios developing several event series for the streaming service Disney+ in addition to the feature films that it was already set to produce. Animation in the phase was produced by Marvel Studios Animation. Phase Four began with the series WandaVision, which premiered in January 2021, while the first theatrical film in this phase is Black Widow, which was released in July 2021 by Walt Disney Studios Motion Pictures. The phase concluded with the television special The Guardians of the Galaxy Holiday Special in November 2022. The release schedule of Phase Four was changed several times due to the COVID-19 pandemic. Kevin Feige produced every film and executive produced every series and special in this phase, alongside producers Jonathan Schwartz for Shang-Chi and the Legend of the Ten Rings, Nate Moore for Eternals and Black Panther: Wakanda Forever, Amy Pascal for Spider-Man: No Way Home, and Brad Winderbaum for Thor: Love and Thunder.

Trixter is a German visual effects studio, with divisions in Munich and Berlin. Founded in 1999 by Simone Kraus Townsend and Michael Coldewey, the company was acquired in August 2018 by Cinesite. As of August 2023, TRIXTER's senior management includes Christopher Hantel and Christina Caspers-Roemer.

Phase Five of the Marvel Cinematic Universe (MCU) is a group of American superhero films and television series produced by Marvel Studios based on characters that appear in publications by Marvel Comics. Phase Five features all of the Marvel Studios productions set to be released starting from 2023 to mid-2025, with Walt Disney Studios Motion Pictures distributing the films, while the series release on Disney+. Starting with Agatha All Along in late 2024, live-action series were released under Marvel Studios' "Marvel Television" label, while animation in the phase was produced by Marvel Studios Animation. The first film in the phase is Ant-Man and the Wasp: Quantumania, which was released in February 2023, while the first series in the phase, Secret Invasion, premiered in June 2023. The release schedule of Phase Five was changed several times due to the 2023 Hollywood labor disputes. Kevin Feige produces every film and serves as executive producer of every series in this phase, alongside producers Stephen Broussard for Quantumania; Lauren Shuler Donner, Ryan Reynolds, and Shawn Levy for Deadpool & Wolverine; and Nate Moore for Captain America: Brave New World.

<i>Animal Farm</i> (upcoming film) Upcoming film by Andy Serkis

Animal Farm is an upcoming British animated fantasy drama film produced and directed by Andy Serkis, with a script written by Nicholas Stoller from a previous draft that was co-written by Rupert Wyatt and Serkis. Based on the novella of the same name by George Orwell, the adaptation is currently in production.

References

  1. Mutter, Zoe. "The Imaginarium Studios' flexible motion capture techniques". AV Magazine. Retrieved 2024-02-15.
  2. Smith, Nick (15 March 2019). "Matt Brown". Engineering & Technology.
  3. Venugopal, Arun (15 May 2023). "James Gunn Reveals Motion Capture Performances for 'Guardians of the Galaxy Vol. 3' Characters with Behind-the-Scenes Photos". Maxbliss.
  4. Liszewski, Andrew (31 October 2023). "You'll Love Tatiana Maslany Even More After Seeing What She Had to Put Up With on the She-Hulk Set". Gizmondo.
  5. Alberge, Dalya (23 June 2019). "Theatre stars take a bow ... on a coffee table near you". Guardian.
  6. Lee, Sarah; Fidler, Matt. "Adventure of a Lifetime – behind the scenes on the set of Coldplay's new video". The Guardian. Retrieved 4 February 2024.
  7. Newswire, PR (20 June 2023). "GLOBAL SUPERSTAR, STORMZY, SET TO DOMINATE THE VIRTUAL STAGE WITH ROCKSTAR ENERGY DRINK".
  8. Yossman, KJ (23 May 2023). "Cinesite Takes Majority Stake in Andy Serkis's Mo-Cap Production Outfit The Imaginarium Studios (EXCLUSIVE)". Variety.
  9. Bickerton, Jake (29 January 2024). "Imaginarium Studios rebrands after joining Cinesite group". Broadcast Magazine.