The Jolly Fisherman is a poster created by artist John Hassall in 1908 after he had been commissioned by the Great Northern Railway (GNR). [1] It is regarded as one of the most famous holiday advertisements of all time and is believed to have influenced the success of Skegness, Lincolnshire as a holiday destination. [2] Hassall was paid 12 Guineas for his work, and the original painting hangs in the town hall at Skegness. [3]
The poster depicts a fisherman skipping along the beach, with the slogan "Skegness is SO bracing". There are different versions of the poster, however, the fisherman and the slogan are always part of the design; one such later design, promoted by the LNER, [note 1] showed the same fishermen design being tugged along the beach by a toddler hanging onto his scarf. [5] John Hassall visited Skegness in 1936, and was quoted as saying "[that Skegness] was even more bracing and attractive than I had been led to expect." [6]
He is now the mascot for Skegness and celebrated his 100th birthday in 2008, and author, Bill Bryson, put the image on the front cover of his 2015 book, The Road to Little Dribbling . [7] However, the publishers assumed that the image was in the public domain, and so did not obtain permission from the copyright holders, Skegness Town Council. [3] In 2015, the campaign group PETA (People for the Ethical Treatment of Animals), wrote to the town council suggesting that the image of the fisherman be dropped in favour of one showing a flatfish, with the tagline of "A happy plaice". PETA said that the mascot "evokes images of cruelty to animals". [8]
"The Jolly Fisherman" is also the name of places located in Lincolnshire, such as a restaurant, a resort, among others. [9]
Lincolnshire is a ceremonial county in the East Midlands and Yorkshire and the Humber regions of England. It is bordered by the East Riding of Yorkshire across the Humber estuary to the north, the North Sea to the east, Norfolk, Cambridgeshire, Northamptonshire and Rutland to the south, and Leicestershire, Nottinghamshire and South Yorkshire to the west. The county town is the city of Lincoln.
Cleethorpes is a seaside town on the estuary of the Humber in North East Lincolnshire, England with a population of 38,372 in 2020. It has been permanently occupied since the 6th century, with fishing as its original industry, then developing into a resort in the 19th century. Before becoming a unified town, Cleethorpes was made up of the three small villages of Itterby, Oole and Thrunscoe.
Skegness is a seaside town and civil parish in the East Lindsey District of Lincolnshire, England. On the Lincolnshire coast of the North Sea, the town is 43 miles (69 km) east of Lincoln and 22 miles (35 km) north-east of Boston. With a population of 21,128 as of 2021, it is the largest settlement in East Lindsey. It also incorporates Winthorpe and Seacroft, and forms a larger built-up area with the resorts of Ingoldmells and Chapel St Leonards to the north. The town is on the A52 and A158 roads, connecting it with Boston and the East Midlands, and Lincoln respectively. Skegness railway station is on the Nottingham to Skegness line.
Horncastle is a market town and civil parish in the East Lindsey district in Lincolnshire, England. It is 17 miles (27 km) east of Lincoln. Its population was 6,815 at the 2011 census and estimated at 7,123 in 2019. A section of the ancient Roman walls remains.
Mablethorpe is a seaside town in the civil parish of Mablethorpe and Sutton, in the East Lindsey district of Lincolnshire, England. In 1961 the civil parish had a population of 3,611. On 1 April 1974 the parish was changed to form "Mablethorpe and Sutton". The population including nearby Sutton-on-Sea was 12,531 at the 2011 census and estimated at 12,633 in 2019.
The Great Northern Railway Class H4 was a class of 2-6-0 steam locomotive designed for mixed-traffic work.
The Grantham–Skegness line, originally promoted as the "Poacher Line", runs for 55 miles (89 km) between Grantham and Skegness in Lincolnshire, England. Trains on this route originate from Nottingham via the Nottingham to Grantham Line as an hourly through service from Nottingham to Skegness, with slower stopping services at peak times. The line is operated by East Midlands Railway British Rail Class 170 "Turbostar" and British Rail Class 158 "Sprinter Express" diesel multiple units.
Wainfleet All Saints is an ancient port and market town on the east coast of England, in the East Lindsey district of Lincolnshire, on the A52 road 5 miles (8 km) south-west of Skegness and 14 miles (23 km) north-east of Boston. It stands on two small rivers, the Steeping and Limb, that form Wainfleet Haven. The town is close to the Lincolnshire Wolds. The village of Wainfleet St Mary is to the south.
Tom Purvis was a British painter and commercial poster artist. His work was part of the art competitions at the 1928 Summer Olympics and the 1932 Summer Olympics.
Sleaford railway station serves the town of Sleaford in Lincolnshire, England. It lies on the Peterborough–Lincoln line. The station is 21 miles (34 km) south of Lincoln Central.
Skegness railway station serves the seaside resort of Skegness in Lincolnshire, England at the terminus of the Poacher Line.
Ingoldmells is a coastal village, civil parish and resort in the East Lindsey district of Lincolnshire, England. It is situated on the A52, and 3 miles (5 km) north from the resort town of Skegness.
Burgh le Marsh is a town and civil parish in the East Lindsey district of Lincolnshire, England.
John Hassall was an English illustrator, known for his advertisements and poster designs.
Woodhall Junction railway station is a former station in Woodhall, Lincolnshire. It served as a junction where several different lines met, none of which are still open.
A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers, propagandists, protestors, and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to the original artwork. The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour lithography and made mass production possible.
The East Lincolnshire Railway was a main line railway linking the towns of Boston, Alford, Louth and Grimsby in Lincolnshire, England. It opened in 1848. The ELR Company had leased the line to the Great Northern Railway, and it was the latter which constructed the line and operated it, as its East Lincolnshire Line.
The Road to Little Dribbling: More Notes From a Small Island is a humorous travel book by American author Bill Bryson, first published in 2015.
The New European is a British pan-European weekly political and cultural newspaper and website. Launched in July 2016 as a response to the United Kingdom's 2016 EU referendum, its readership is aimed at those who voted to remain within the European Union, with the newspaper's original tagline being "The New Pop-up Paper for the 48%". Formerly owned by Archant, it was announced at the beginning of February 2021 that a consortium including founder Matt Kelly, media executive Mark Thompson and former Financial Times editor Lionel Barber had acquired the newspaper.
The Firsby to Skegness railway line is a branch railway line, in Lincolnshire, England. It was built by an independent company to connect Wainfleet, at first, and then the seaside town of Skegness, with the main line network at Firsby. It opened in 1871 from Firsby to Wainfleet, and 1873 throughout.